Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. Image courtesy of Anita Lettink.

Millennials 215

Millennials Whitepaper Transform Gen Z 215

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 115

Gen Z Millennials User-Generated Marketing 115

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.

Gen Z 130

Gen Z Millennials Marketing Marketers 130

Hubspot Marketing

MARCH 20, 2023

To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What can marketers do? What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. In second place is Brazil at 27 million.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Influence with Millennials Instagram is the sweet spot for Millennials. Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ).

Gen Z 130

Gen Z Millennials User-Generated Shipping 130

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. Personalized marketing will increase ROI.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 123

Gen Z Pharmaceutical Customer Acquisition Marketing 123

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Millennials 129

Millennials Gen Z Retail Marketing 129

Hubspot Marketing

SEPTEMBER 21, 2022

Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations? At the moment, Gen Z and Millennials are the most excited about exploring the metaverse, with around 15% of them having visited a metaverse at some point.

Gen Z 134

Gen Z Millennials Branding User-Generated 134

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 111

Food Marketing Marketers Millennials 111

Duct Tape Marketing

JANUARY 2, 2018

Will Millennials Change Manufacturing? is taking its place in manufacturing — and the experts are betting this tech-savvy cohort is ready to stir things up. It’s exactly the image they don’t want the public — or millennials considering careers in manufacturing — to have of the industry.

Millennials 29

Millennials Manufacturing Transform Education 29

Girl Power Marketing

MAY 18, 2022

Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to the Silent Generation.

Millennials 52

Millennials Gen Z Food Marketing 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.

Gen Z 95

Gen Z User-Generated Millennials Transform 95

Hubspot Marketing

JULY 22, 2022

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products.

Gen Z 138

Gen Z Millennials Retail User-Generated 138

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Best Channels for Long-Form Video.

Video Marketing 129

Video Marketing Branding User-Generated Millennials 129

Hubspot Marketing

JULY 22, 2022

Gen Z, Millennials, and Gen X set themselves apart from Boomers through their preference for learning about products through social media and YouTube ads. Coming in second place, 27% of consumers say they prefer to learn about products in retail stores. Social Media Is Key For Gen Z and Millennials.

Gen Z 106

Gen Z Product Millennials Retail 106

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

DECEMBER 5, 2022

Marketers and third-party cookies -- can you name a better combo? But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions.

Gen Z 116

Gen Z Millennials Marketing Marketers 116

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. Marketing in the metaverse.

Gen Z 129

Gen Z Market Trends Millennials Marketing 129

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 111

Influencer Marketing Branding Gen Z Marketing 111

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. But the sheer size of the gaming audience — over 200 million gamers in the US alone — means marketers who get more involved can produce greater returns by tapping into this engaged population. Get MarTech!

Gen Z 110

Gen Z Millennials Fashion Marketing 110

SMA Marketing

APRIL 13, 2023

Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. It should signify an innovation in executing search marketing strategies and thinking about platforms. We’ve all seen the “40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search.

Gen Z 122

Gen Z Transform Millennials SEO 122

Sprout Social

APRIL 22, 2021

This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. This means both global and US-based businesses can get a lot out of marketing on this platform.

Gen Z 138

Gen Z User-Generated Millennials Marketing 138

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Millennials Rule. Pillars in Place?

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations?

Millennials 117

Millennials Education Social Media Marketing Management 117

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. What is hyper-precision targeting?

Millennials 101

Millennials Advertising Advertisers Branding 101

Neil Patel

MARCH 25, 2021

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. They turned to marketing firm Tinuiti (then called CPC Strategy) to help them do that through Amazon. Or, they may just be looking for a convenient place to buy everyday pet supplies. Use Content Marketing. Sleep so much?

Millennials 129

Millennials Food Shoppers Health 129

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands.

Pharmaceutical 94

Pharmaceutical Whitepaper Millennials User-Generated 94

Hubspot Marketing

AUGUST 15, 2022

That’s the bold claim we made after running our survey of 500+ Instagram marketers earlier this year -- but Instagram recently announced a big change confirming our theory. In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. What Instagram's DM Shopping Feature Looks Like.

Gen Z 102

Gen Z Millennials Shoppers Retail 102

Hubspot Marketing

NOVEMBER 17, 2023

Nostalgia marketing is the advertising equivalent of comfort food. In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. However, that doesn’t mean you can’t draw on nostalgia in your marketing efforts.

Customer 124

Customer Millennials Advertising Advertisers 124

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. A majority of Gen Z supports a more inclusive society. No, you don’t.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Market Research 123

Market Research Social Media Marketing Real Estate Fashion 123