Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing 119

Digital Marketing User-Generated Marketers Marketing 119

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 122

Manufacturing Whitepaper Marketers Marketing 122

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 124

Content Marketing Transform User-Generated Marketers 124

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. How to Use AI in B2B Marketing 1.

User-Generated 128

User-Generated Food Transform Marketers 128

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 121

Email Marketing Copywriting User-Generated Promotion 121

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate.

User-Generated 122

User-Generated Advertisers Advertising Marketers 122

Hootsuite

MAY 28, 2025

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketers 109

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely. But it was E.

Price 111

Price Real Estate Promotion Food 111

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? ICYMI: Pinterest is more than a social network.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Because there’s no better place on social media to position yourself as a leader in your industry. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. Why do content marketing on LinkedIn?

Marketing Strategy 128

Marketing Strategy Content Marketing Thought Leadership Marketers 128

Hubspot Marketing

JULY 24, 2024

Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Does a smart marketer fight back or roll with the punches? “Everyone has a plan until they get punched in the mouth.”

Branding 127

Branding PR User-Generated Health 127

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Here’s what we’ll cover in this guide: What is GEO?

Transform 131

Transform User-Generated SEO Law 131

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Table of Contents What is below the line marketing? Answering “What is BTL marketing?” And where do you begin?

Direct Mail 121

Direct Mail Marketers Marketing Email Marketing 121

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. But its all a lie.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. billion by 2027.

User-Generated 139

User-Generated Thought Leadership Promotion Analytics 139

Sprout Social

SEPTEMBER 12, 2024

AI social media content creation Artificial intelligence (AI) enables marketers to increase the speed of social media content creation. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics.

Management 137

Management User-Generated Key Performance Indicator Transform 137

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. What are influencer marketing KPIs?

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketers 128

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media Marketing 132

Social Media Marketing Marketers Marketing User-Generated 132

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics 124

Analytics Customer Journey CMO Marketers 124

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). What takes first place? of users identifying as male, and 45.7%

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated 103

User-Generated Price Marketers Marketing 103

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. Let’s get started.

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketers 112

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform 114

Transform User-Generated SEO Digital Marketing 114

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io Contrast this with AI-enabled brainstorming, which can rapidly generate and evaluate hundreds, even thousands, of possibilities by tapping expansive knowledge bases and historical datasets. Your team sets clear objectives, such as boosting initial adoption rates and user engagement.

Transform 122

Transform Marketers Marketing User-Generated 122

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. Email: Business email address Sign me up!

Transform 127

Transform User-Generated SEO Branding 127

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. But Reddits role in the modern marketing mix has shifted. Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. This is how organic trends begin.

Gen Z 125

Gen Z User-Generated Industry Insights Health 125

Martech

NOVEMBER 11, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking.

Management 114

Management CMO Marketing Automation Platform Marketers 114

Hubspot Marketing

MAY 28, 2025

Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Table of Contents What is ecommerce video marketing? Meaning, video marketing for ecommerce drives 25% of leads. And live-streamed videos take third place. Short-form videos.

eCommerce 103

eCommerce Shoppers Marketers Marketing 103

SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization. trillion by 2032.

User-Generated 122

User-Generated Retail New Technology Customer Journey 122

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Price 116

Price Marketers Marketing User-Generated 116

Martech

JANUARY 13, 2025

These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers. How can consumer demands for data privacy coexist with the realities of effective digital marketing? To address these contradictory rulings and preserve internet innovation, the U.S.

Law 131

Law User-Generated Email Marketing Education 131

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.

CMO 123

CMO Traditional Marketing Communications Marketers 123

Martech

JULY 24, 2024

What does this mean for marketers? Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). professional teams, most of their fans live outside of the home market, said Salarvand. In the U.S.,

Gen Z 120

Gen Z Fashion Entertainment Marketers 120

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124