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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? Types of User-Generated Content UGC comes in various types and formats, each offering unique opportunities for you to engage with your audience and build authenticity.

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

As a content marketer, I cant help it theres that perfect word hiding somewhere. Landing page split testing helps you conduct an effective page rewrite by showing your pages performance among your audience to improve conversions and user experience. Thats a ton of wasted marketing potential. Im a tinkerer at heart.

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Eight Keys to a Successful B2B Website Relaunch

Trade Press Services Newsletter

Whether you’re refining your brand, improving functionality, or overhauling user journeys, the steps you take before, during, and after relaunch will determine how effectively you achieve your goals. Rushing the process increases the chances of reduced SEO value , poor user experience, and a disjointed brand presentation.

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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

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Essential KPIs to measure generative AI’s success in marketing

Martech

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

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How to Use AI Personalization Tactics to Scale Marketing Growth

Hubspot Marketing

AI is better at guessing at scale than humans — but how do you integrate it into your growth marketing plan while maintaining a personal touch? As Kieran and I discuss in a recent episode of Marketing Against the Grain , however, the larger the audience, the harder it becomes to consistently deliver targeted interactions.