Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Some will hire expensive consultants and embark on a massive AI transformation. The organizations that make the most progress will think big about what is possible with AI in marketing, but they will start small, incrementally achieving success.

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Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Lower operational costs Manual sales and marketing efforts can be expensive especially as lead volumes grow. Building efficiency in a B2B sales funnel is no small task.

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Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries.

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Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. We found that 35% of marketers use AI for research — it's becoming a go-to option for finding solutions online. Fortunately, as marketers, we‘re used to this. This isn‘t just changing your audience.

SEO

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. Find precisely what we need.

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Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Were at a pivotal point in the evolution of marketing technology. This is the time to explore generative AI and other AI-enabled technologies.

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Marketing Insider Group

JULY 16, 2025

In today’s fast-paced digital landscape, marketers are continually seeking ways to streamline their processes and maximize their impact. Two innovations that are shaping the future of social media marketing are Instagram templates and AI-powered tools.

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Use Insider

SEPTEMBER 13, 2024

Gone are the days of generic, one-size-fits-all messages. With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. What is AI Email Marketing? They also optimize send times for maximum engagement.

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The Marketing Operations Leader

MAY 7, 2025

This event is your chance to connect with industry peers, gain fresh insights, and elevate your career in Marketing Operations. Join top marketing ops leaders and speakers from companies such as NVIDIA, Miro, Clay, Adobe, Databox, UBER, and even more! It helps you evaluate how effectively marketing is turning investment into revenue.

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Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now?

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Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. Transforming the workforce. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

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Martech

JULY 15, 2025

Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. The millisecond advantage AI-powered personalization works at remarkable speed, analyzing behavioral signals within milliseconds of a user’s interaction. The digital retail landscape is undergoing a fundamental shift.

Shoppers

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Williams (Parallel Path) Why does this matter now more than ever?

Health

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Paid plans start at $15/month.

Price

Vertical Response

DECEMBER 21, 2024

Conversion in email marketing means turning email recipients into paying customers. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Understand Your Target Audience High-quality customer data is the bedrock of effective email marketing campaigns.

Email Marketing

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users.

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Hubspot Marketing

SEPTEMBER 24, 2024

Because first and foremost, go-to-market professionals are asking themselves a simpler question: how do I drive growth? Two Paths for AI to Drive Growth: Acceleration and Transformation So how do go-to-market professionals address these challenges? And soon, they’ll be using it for transformation.

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Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! Also, the user base and revenue skyrocketed by 3,900%.

Marketing Strategy

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Your team sets clear objectives, such as boosting initial adoption rates and user engagement.

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Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. Email: Business email address Sign me up!

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Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing

Sprout Social

SEPTEMBER 12, 2024

AI social media content creation Artificial intelligence (AI) enables marketers to increase the speed of social media content creation. Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics.

Management

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Here’s what we’ll cover in this guide: What is GEO?

User-Generated

verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. Enter AI-driven lead generation. It’s a major reason why, for 61% of marketers, lead generation is the biggest marketing challenge. Fortunately, a solution is already within sight.

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illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. They create campaigns with a focus on data and market research to meet their client goals within a given budget. What do agencies need in a DSP?

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Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results.

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Martech

NOVEMBER 21, 2024

The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. Additionally, Smart Categories help marketers identify key conversation themes related to their brand.

Law

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? Are your data scientists adept at transforming data points into strategic business insights?

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Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. What are influencer marketing KPIs?

Influencer Marketing

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. With the rise of generative AI, businesses are using innovative strategies to attract and retain customers. The system continuously learns from user behavior (i.e.,

Customer

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started?

Key Performance Indicator

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

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Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Disruptors.

Copywriting

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

Marketing Strategy

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

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Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Knowledge graphs.

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