Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.

Transform 90

Transform Communications Customer Journey User-Generated 90

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Some will hire expensive consultants and embark on a massive AI transformation. The organizations that make the most progress will think big about what is possible with AI in marketing, but they will start small, incrementally achieving success.

Transform 139

Transform Copywriting User-Generated Marketers 139

Martech

FEBRUARY 27, 2025

Between tracking the buyers journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly become overwhelming. Lower operational costs Manual sales and marketing efforts can be expensive especially as lead volumes grow. Building efficiency in a B2B sales funnel is no small task.

Transform 94

Transform CRM Whitepaper eBook 94

SocialPilot

DECEMBER 18, 2024

Generate Reviews Effortlessly Dont leave your businesss online reputation to chance. By actively managing and responding to reviews and consistently gathering feedback, you can build and maintain trust, keeping your brand visible and credible in a competitive market. This is where review management tools become indispensable.

Transform 98

Transform Management User-Generated Energy 98

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries.

Transform 137

Transform Whitepaper User-Generated CMO 137

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. Find precisely what we need.

Transform 128

Transform User-Generated Fashion Marketers 128

Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Email: Business email address Sign me up!

Transform 128

Transform CRM Analytics User-Generated 128

The Marketing Operations Leader

MAY 7, 2025

This event is your chance to connect with industry peers, gain fresh insights, and elevate your career in Marketing Operations. Join top marketing ops leaders and speakers from companies such as NVIDIA, Miro, Clay, Adobe, Databox, UBER, and even more! It helps you evaluate how effectively marketing is turning investment into revenue.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

APRIL 9, 2025

AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. But why is AI proficiency so critical for marketers and why is this happening now?

Transform 130

Transform Marketers Marketing Copywriting 130

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. Transforming the workforce. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions.

Transform 128

Transform Non-Profit Marketers Marketing 128

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Were at a pivotal point in the evolution of marketing technology. This is the time to explore generative AI and other AI-enabled technologies.

Transform 117

Transform User-Generated B2C Management 117

Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. We found that 35% of marketers use AI for research — it's becoming a go-to option for finding solutions online. Fortunately, as marketers, we‘re used to this. This isn‘t just changing your audience.

SEO 115

SEO Transform User-Generated Health 115

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. ChatGPT, Claude, Co-pilot and even Google offer an AI search version available to most users.

Transform 131

Transform User-Generated CMO Marketers 131

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing 117

Email Marketing Transform User-Generated eCommerce 117

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content Marketing 129

Content Marketing Transform User-Generated Marketers 129

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. Email: Business email address Sign me up!

Transform 128

Transform User-Generated SEO Branding 128

Hubspot Marketing

JULY 18, 2024

AI is at the forefront of this transformation, providing advanced tools and insights to create more relevant and engaging websites based on individual user data. One essential (and obvious) strategy that many marketers still overlook is integrating AI chat. Improve multimodality with AI-generated audio.

Transform 129

Transform User-Generated CMO Marketers 129

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. Your team sets clear objectives, such as boosting initial adoption rates and user engagement.

Transform 123

Transform Marketers Marketing User-Generated 123

Vertical Response

DECEMBER 21, 2024

Conversion in email marketing means turning email recipients into paying customers. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Understand Your Target Audience High-quality customer data is the bedrock of effective email marketing campaigns.

Email Marketing 115

Email Marketing Transform Marketers Marketing 115

SmartBrief - Marketing

AUGUST 23, 2024

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Williams (Parallel Path) Why does this matter now more than ever?

Health 115

Health Millennials Transform Retail 115

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Here’s what we’ll cover in this guide: What is GEO?

User-Generated 131

User-Generated Transform SEO Law 131

Martech

FEBRUARY 10, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Dig deeper: Whats the difference between agentic AI and generative AI?

Transform 128

Transform Finance User-Generated Marketers 128

verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. Enter AI-driven lead generation. It’s a major reason why, for 61% of marketers, lead generation is the biggest marketing challenge. Fortunately, a solution is already within sight.

Transform 52

Transform User-Generated New Technology Customer 52

Jeff Bullas

FEBRUARY 13, 2023

ChatGPT, a generative A.I. In just two months, it has amassed 100 million active users , making it the fastest-growing consumer platform in history. was granted a user-friendly interface ( the initiation ), making it accessible for the humble masses to play and have fun. From zero to 100 million users in 8 weeks.

Digital Marketing 321

Digital Marketing Transform User-Generated Marketers 321

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing 124

Content Marketing Transform User-Generated Marketers 124

Martech

JULY 16, 2024

One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. Defining clear outcomes Marketing must clearly define desired outcomes at each funnel stage.

Finance 128

Finance Non-Profit Transform CMO 128

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Paid plans start at $15/month.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

AUGUST 27, 2024

As AI becomes increasingly integrated into business operations, marketers face a wealth of options and strategies to leverage these technologies effectively. Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results.

Transform 130

Transform User-Generated Direct Mail Retail 130

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. This way, marketers can ensure more accurate personalization and faster adaptation to customer needs.

Market Trends 132

Market Trends Customer loyalty Transform Millennials 132

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Its the marketing equivalent of I dont know where were going, but were making great time! Also, the user base and revenue skyrocketed by 3,900%.

Marketing Strategy 109

Marketing Strategy Customer Transform Marketing Mix 109

Martech

JULY 30, 2024

Generative engine optimization (GEO) is how marketers can catch this wave. Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

Transform 117

Transform User-Generated SEO Digital Marketing 117

illumin

JANUARY 7, 2025

With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior. They create campaigns with a focus on data and market research to meet their client goals within a given budget. What do agencies need in a DSP?

Transform 59

Transform Advertisers Advertising Analytics 59

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

Marketing Strategy 125

Marketing Strategy Whitepaper Finance Transform 125

Martech

APRIL 24, 2025

That change will require a marketing transformation across all channels. Dig deeper: How generative AI is impacting email marketing software Will people accept it? This inbox transformation is not happening today. This inbox transformation is not happening today. Is this happening already?

Transform 125

Transform Energy Marketers Marketing 125

Jeff Bullas

MAY 22, 2025

By the end of that run, we’re looking at a market worth over $826 billion. Why it matters: They’re revolutionizing communication in marketing, education, and customer service by providing scalable, personalized video and interactive experiences—often indistinguishable from real people. It’s on track to grow at 36.6% billion U.S.

Transform 130

Transform Health Energy Education 130

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? Are your data scientists adept at transforming data points into strategic business insights?

Transform 115

Transform Key Performance Indicator User-Generated Communications 115

Jeff Bullas

JANUARY 12, 2023

In just one week one million users registered with the platform. In the publishing industry, AI has the potential to revolutionize the way books are written, edited, marketed, and even read. AI will also change the way books are marketed and sold. GPT stands for “Generative Pre-training Transformer.”

Transform 317

Transform Non-Profit User-Generated Communications 317