Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson.

PR 103

PR User-Generated SEO Manufacturing 103

Hubspot Marketing

MARCH 26, 2018

There's nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. >" src="[link]. SEO Monitoring Tools. Moz's Pro Tools.

SEO 145

SEO User-Generated Price Management 145

Rock Content

FEBRUARY 9, 2021

SEO is the key to the success of your Content Marketing strategy. If you want your content to be seen and found on the internet, you have to apply SEO techniques. One of the most crucial SEO tasks is keyword research. What is the best keyword research tool? What are the other keyword tools you need?

SEO 106

SEO User-Generated Digital Marketing Education 106

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. When I’m in these situations, I take a deep breath and go for a walk to clear my head. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers. Innovation.

Direct Mail 89

Direct Mail Marketing Marketers Transform 89

Neil Patel

MAY 19, 2021

It’s an SEO gold mine that can help you skip from position #10 to position #0 if you give the best answer for a user query. ” This change in search is causing Google to change how it displays answers, and it’s creating new, valuable SEO real estate opportunities. You need to answer users’ queries.

Real Estate 139

Real Estate SEO Digital Marketing Branding 139

Hubspot Marketing

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. The answer is internet marketing.

Marketing 142

Marketing Marketers SEO CRM 142

Duct Tape Marketing

AUGUST 25, 2022

Committing To Your Niche And Owning Your Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brent Weaver. In this episode of the Duct Tape Marketing Podcast , I interview Brent Weaver. Take The Marketing Assessment: Take the Assessment. Like this show? Duct Tape Transcript.

Marketing 83

Marketing Marketers Education Advertising 83

Hubspot Marketing

NOVEMBER 2, 2022

The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. In this post, you’ll learn the essential steps for an organized job search and tips to help you land your dream gig. Let’s get started.

Digital Marketing 126

Digital Marketing Copywriting Management Education 126

Duct Tape Marketing

JANUARY 19, 2022

The Content Strategy That Works written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show where I’m going to introduce one of my favorite strategy topics around content. 3:25] What hub pages are. [5:15]

eCommerce 98

eCommerce Retail eBook Management 98

Duct Tape Marketing

FEBRUARY 16, 2022

Finding Your Niche And Scaling Your Agency written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brent Weaver. In this episode of the Duct Tape Marketing Podcast , I interview Brent Weaver. More About The Certified Marketing Manager Program Powered By Duct Tape Marketing: Check it out here.

Education 79

Education CRM Manufacturing Advertising 79

Dana Nicole

FEBRUARY 20, 2023

Last Updated on February 20, 2023 Ask any content writer or SEO the best way to rank higher in the SERPs, and they’ll tell you this: write something better than what’s already ranking. And that content is easy to outrank by putting together a legible blog post. But there’s also mountains of fantastic content.

Thought Leadership 52

Thought Leadership Market Research Advertising Advertisers 52

Dana Nicole

MARCH 16, 2021

Tell me if this sounds familiar: it’s time to write your monthly blog post. you’re just overwhelmed with blogging , suffering from writer’s block, and lacking ideas! In today’s post, I want to give you different ways to come up with blog post ideas that your audience will love. My blog post ideas list.

Non-Profit 52

Non-Profit SEO Finance eBook 52

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Paul Roetzer. In this episode of the Duct Tape Marketing Podcast , I interview Paul Roetzer. 5:18] How will AI impact the marketing profession? [7:21]

Transform 90

Transform Marketing Marketers Non-Profit 90

Hubspot Marketing

DECEMBER 29, 2023

Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? And most importantly, how do you tackle programmatic SEO if you’ve never done it before? Plus, I’ll even share a step-by-step process of how to begin with programmatic SEO. Table of Contents What is programmatic SEO?

SEO 119

SEO User-Generated CRM Manufacturing 119

Hubspot Marketing

DECEMBER 8, 2023

But what kind of backlinks matter most in SEO? In this guide, I’ll share 20 different types of backlinks in SEO with examples. Table of Contents What is an SEO backlink? 3 Undeniable Benefits of SEO Backlinks 20 Types of SEO Backlinks Tips for SEO Backlinks What is an SEO backlink? See the trend?

SEO 112

SEO User-Generated Thought Leadership Education 112

Hubspot Marketing

MAY 12, 2023

While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. These tools are powerful additions to any marketing team. These tools are powerful additions to any marketing team. Today’s AI tools still have a huge amount of growth potential.

Price 128

Price User-Generated Marketing Marketers 128

Scoop.it!

NOVEMBER 30, 2023

From captivating blog posts to engaging social media updates, the relentless demand for fresh and compelling content is a driving force behind success in the digital world. In this article, we’ll delve deep into the pivotal role that content plays in digital business operations.

Analytics 94

Analytics User-Generated Key Performance Indicator SEO 94

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Neil Patel

OCTOBER 12, 2020

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. The truth is these marketers aren’t lucky or gifted. That’s where marketing certifications come in.

Social Media Marketing 145

Social Media Marketing Digital Marketing Analytics Marketing 145

Hubspot Marketing

NOVEMBER 11, 2019

One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. Industries change all the time, especially in marketing, and keeping fresh up on my skills is something I've found to be not only vital to excelling at my job, but really fun.

Social Media Marketing 140

Social Media Marketing Price Inbound Marketing eCommerce 140

Hubspot Marketing

JULY 28, 2022

We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. Direct Mail Marketing. Seth Greene, the bestselling author of seven marketing books, told Trends.co 9 Trends We're Watching in the Coming Months.

Direct Mail 106

Direct Mail Gen Z Fashion Manufacturing 106

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? What is top of funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Duct Tape Marketing

NOVEMBER 15, 2023

Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. Key Takeaway: In today’s complex marketing landscape, Ryan emphasized the vital role of a fractional CMO in steering your business towards success.

CMO 65

CMO Law Non-Profit Promotion 65

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It is different from content marketing, which is the execution of your strategy. Buyer personas are a valuable tool for defining your target audience prior to launching your content strategy.

Inbound Marketing 115

Inbound Marketing SEO Content Marketing Communications 115

AWeber

JULY 18, 2023

A lot goes into writing a valuable blog post. It’s not that your blog isn’t valuable to your readers. There are reportedly 600 million blogs worldwide. How do you get your blog to make noise? These are the strategies you need to build an attractive, engaging blog presence online. Hours of research. What went wrong?

Promotion 64

Promotion Finance User-Generated SEO 64

SMA Marketing

DECEMBER 18, 2023

The role of a content marketer is to plan, create, and share helpful and educational content to reach ideal buyers at every stage of the buyer’s journey and beyond. This broad job description acknowledges no one-size-fits-all strategy for content marketing in today’s competitive online world. What is Content Marketing?

Content Marketing 52

Content Marketing Marketing Marketers Analytics 52

Duct Tape Marketing

MARCH 1, 2023

A New Generation of AI: ChatGPT written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about a trend that has gotten so high in the past few months, ChatGPT. 03:38] Why use this tool? [04:32]

SEO 78

SEO Marketing Strategy Education Product 78

Neil Patel

JULY 20, 2021

What turns a lengthy blog post into an ultimate guide? Well, there are a few things that almost every in-depth guide has in common: It goes very deep into a pretty broad topic. The length, depth, and authority that go into ultimate guides make them a fantastic weapon in your SEO arsenal. Ultimate guides are everywhere.

Promotion 144

Promotion User-Generated Shoppers Energy 144

Marketing Insider Group

APRIL 27, 2015

One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. I list out tools to help you determine which keywords you should be using. SEO Assessment. Screaming Frog SEO Spider.

Marketing Plan 99

Marketing Plan Content Marketing Marketing Marketers 99

Digital Marketer

MAY 25, 2023

Today’s market is customer-centric, and the top-performing organizations are those that focus on customer success more than their competitors do. Customer support experts have skills corresponding with marketing, engineering, and operational teams. What if I say your company’s success relies on someone else’s success?

Customer 75

Customer User-Generated eCommerce Education 75

Marketing Insider Group

SEPTEMBER 14, 2021

The Content Marketing Gurus. Content Marketing Institute – CMI is a treasure trove for content marketing related data and statistics. Content Marketing Institute – CMI is a treasure trove for content marketing related data and statistics. Image Source.

Health 140

Health Entertainment Finance User-Generated 140

Exposure Ninja

JULY 5, 2023

Welcome to the B2B marketing dojo : the place to become a Ninja in B2B marketing strategies. We’re here to prepare you for the year 2023 and beyond, where high-performance B2B digital marketing strategies will be vital to winning you more clients. Winning the Business Game with a Ninja Touch!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

JULY 10, 2018

A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Social Media Marketing Strategies. Facebook Lead Ad.

User-Generated 130

User-Generated Inbound Marketing Whitepaper Email Marketing 130

Sprout Social

NOVEMBER 15, 2021

The start of a new year can feel a lot like the back to school season for marketers. There are tons of free and inexpensive marketing resources available online to help you prepare for the year ahead. There are tons of free and inexpensive marketing resources available online to help you prepare for the year ahead.

Copywriting 88

Copywriting Social Media Marketing CMO Analytics 88

Buffer Marketing

SEPTEMBER 25, 2023

Diving into the world of AI was initially out of sheer curiosity, but in the past year, it has transformed how I work. AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It is at these times AI steps in, rescuing me from the creative rut.

Transform 115

Transform User-Generated Social Media Marketing Analytics 115

Rock Content

NOVEMBER 17, 2020

One thing I’ve been learning ever since I began my SEO journey is how this strategy stands out in achieving permanent and organic long term results. But when I embraced a new opportunity as editor of one of our blogs, these concepts soon came into focus. This was difficult to understand when I first started to study.

SEO 86

SEO User-Generated Digital Marketing Copywriting 86