Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 102

PR Customer loyalty User-Generated Marketing 102

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 118

Digital Marketing Whitepaper Marketing Marketers 118

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. We call it the ‘Understand Audiences (Buyers)’ framework. It’s the bread and butter of what we do here at Marketing Insider Group. This shift is creating new needs and challenges.

Transform 87

Transform Customer Acquisition Education Customer 87

Hubspot Marketing

AUGUST 11, 2022

That journey is called the buyer’s journey. Because consumers are more informed and empowered than ever, it’s important to deeply understand your buyer persona and their journey so you can create content that helps them along that path while positioning you as an authority in your space. This kicks off their buyer’s journey.

Whitepaper 145

Whitepaper eBook Education Price 145

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona?

Millennials 139

Millennials Social Media Marketing B2C Market Research 139

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. Luckily, content marketing templates can make things easier. Below is a list of each type of content marketing template represented.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. Awareness stage The beginning of the B2B buyer’s journey. Business email address Subscribe Processing.

SEO 103

SEO CRM B2C eBook 103

Search Engine Land

OCTOBER 27, 2023

I am the first generative AI chatbot for search marketers. Prompt: Create a content marketing and SEO plan for a digital marketing agency. Answer: Creating a comprehensive content marketing and SEO plan for a digital marketing agency requires careful consideration of various factors.

Digital Marketing 123

Digital Marketing SEO User-Generated Thought Leadership 123

Rock Content

JULY 13, 2023

To accomplish this, it is necessary to create and execute a marketing strategy, which includes content production and other actions, as a way to prospect consumers. To achieve this objective, and accurately reach your audience, you should start by building a buyer persona, also known as a persona.

CRM 79

CRM eBook Communications B2C 79

Hubspot Marketing

APRIL 21, 2022

Content mapping allows you to create highly targeted, personalized content at every stage of the buyer’s journey , helping to nurture leads and prospects toward a purchase decision. The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. Let’s get started. Image Source.

Price 144

Price CRM Marketing Marketers 144

Hubspot Marketing

DECEMBER 21, 2023

Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts.

B2C 114

B2C eBook Food Marketing Strategy 114

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Rock Content

MAY 3, 2024

The problem is that while content is now easier than ever to escalate, developing something original and relevant is harder. The problem is that while content is now easier than ever to escalate, developing something original and relevant is harder. There’s much to be said about how AI has impacted (and still affects) SEO results.

User-Generated 82

User-Generated SEO Copywriting Entertainment 82

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Lynton Web

JANUARY 26, 2024

Successful marketing requires more than just catching your audience's eye — you need to keep them engaged and guide them through your company's sales funnel! Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of their buyers' journey. What is Lead Nurturing?

Customer 105

Customer Education Analytics Communications 105

Hubspot Marketing

OCTOBER 31, 2023

Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. Our guide on how to train ChatGPT will give you a step-by-step breakdown to customize ChatGPT based on your specific needs. We found the top five marketing use cases you can explore (and prompts to use): 1.

User-Generated 123

User-Generated Education Market Research Customer 123

Sprout Social

JULY 1, 2021

In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. The links in the below blog post from Affirm show off an example of using off-page SEO.

SEO 119

SEO B2C PR Whitepaper 119

Hubspot Marketing

JUNE 2, 2020

Marketing Margie. Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. Okay, so personas are really important to my business. Why exactly are buyer personas so important to your business?

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Let's dive into those, now.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Rock Content

FEBRUARY 15, 2024

Have you ever purchased a product or signed up for a service that sounded amazing on paper but was actually confusing to use in practice? If so, then you already have an idea why UX design is important. UX stands for “user experience” – the experience of what it’s actually like to interact with a particular product or brand.

Copywriting 77

Copywriting Energy eBook Product 77

SMA Marketing

DECEMBER 18, 2023

The role of a content marketer is to plan, create, and share helpful and educational content to reach ideal buyers at every stage of the buyer’s journey and beyond. This broad job description acknowledges no one-size-fits-all strategy for content marketing in today’s competitive online world. What is a Content Marketer?

Content Marketing 52

Content Marketing Analytics Marketing Marketers 52

Orbit Media Studios

MAY 24, 2023

Marketing is based on empathy. That’s what an AI marketing persona is for. You can use AI to create an artificial version of a member of your target audience and ask them anything about sales and marketing, triggers and topics, hopes and fears. It’s a guide. And empathy comes from research.

Non-Profit 121

Non-Profit Health Finance Social Media Marketing 121

Hootsuite

JULY 15, 2020

Defining a buyer persona (also called a customer persona, audience persona, or marketing persona) helps you create content to better target your ideal customer. As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns.

Analytics 145

Analytics B2C Product Health 145

SMA Marketing

DECEMBER 18, 2023

The role of a content marketer is to plan, create, and share helpful and educational content to reach ideal buyers at every stage of the buyer’s journey and beyond. This broad job description acknowledges no one-size-fits-all strategy for content marketing in today’s competitive online world. What is Content Marketing?

Content Marketing 52

Content Marketing Marketing Marketers Analytics 52

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The language sounds familiar.

Branding 98

Branding PR Law Energy 98

Hubspot Marketing

JULY 14, 2022

By the end of this guide, you'll know how to develop a social media strategy that will drive traffic and quell that overwhelming feeling you get whenever you open Instagram or Twitter. It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. When you finish the piece, send them a complimentary copy.

eBook 143

eBook Promotion User-Generated Inbound Marketing 143

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. What Is a Content Marketing Funnel? “Do says Neil Patel , content marketing guru.

Content Marketing 81

Content Marketing Customer eBook Education 81

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. At HubSpot, we know the struggle.

Copywriting 144

Copywriting eBook Communications Marketing 144

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. In this guide, we’ll clear up the confusion. Demand generation marketing is about educating your audience with no expectation in return.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisions is what marketing is all about !

Customer Journey 101

Customer Journey Transform Content Marketing Thought Leadership 101

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

An Accenture study on B2B organizations found that 96 percent reported higher profitability and 97 percent reported increased market share from these efforts. Some may not even be viable buyers. Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Rock Content

JUNE 4, 2020

(I wrote this article a few months ago for NewsCred’s Insight blog. It resulted as one of the more popular ever, generating at least $300K of Marketing Influenced Opportunities. To succeed at Content Marketing (and marketing, in general), you must understand your audience. Developing Buyer Personas.

B2C 75

B2C Finance Transform eBook 75