Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Content Marketing 109

Content Marketing User-Generated Marketing Marketers 109

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. In an era where data is king, this substantial segment represents a goldmine of untapped potential.

Transform 117

Transform Customer Journey Marketing Marketers 117

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Attributing sales to marketing is a challenge.

User-Generated 115

User-Generated Finance Marketing Marketers 115

Six & Flow

JUNE 28, 2022

We talk about the power of data in businesses today, and especially in sales and marketing. But it’s not just data that you need, it’s clean, consistent data. And, there are ways to automate CRM data cleansing in order to collect consistent data that can power your marketing strategy.

CRM 52

CRM Marketing Strategy Marketing Marketers 52

Unbounce

MAY 10, 2024

It’s a great way for marketers to better reach their audience. It’s a great way for marketers to better reach their audience. Basically, dynamic landing pages let marketers display a variety of relevant, targeted messages to visitors to deliver highly personalized content that increases the likelihood of a conversion.

User-Generated 64

User-Generated SEO Promotion Advertising 64

Search Engine Land

NOVEMBER 17, 2023

Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? Small advantages matter in the competitive battle for audience attention.

User-Generated 115

User-Generated SEO Education Promotion 115

Search Engine Land

MARCH 24, 2023

You might even have more than one creator on your content marketing team. How do you ensure the content you publish stays consistent in look, feel, and sound anywhere it appears online? How do you make sure it stays true to your brand voice and style no matter who creates it? Consistency builds trust.

Branding 94

Branding Place Communications Promotion 94

Orbit Media Studios

SEPTEMBER 20, 2022

Years ago, in 2014, we set out to answer some basic questions about blogging, so we set up a survey. That project grew into a long-term gathering of blogging statistics, tracking the ever-changing trends of content marketing. Welcome to the 9th annual blogging survey. Blogging is effective, but it isn’t getting easier.

B2C 145

B2C eBook Analytics Promotion 145

Search Engine Land

SEPTEMBER 5, 2023

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? We propose an open SGE Impact Model, which anyone can implement using an Excel spreadsheet. Will our traffic drop, and if so, by how much?

SEO 144

SEO Management User-Generated Product 144

Hootsuite

FEBRUARY 5, 2024

They help you understand your audience and their preferences, and allow you to create strategies based on data rather than creative hunches. Instagram analytics data can range from very basic (like how many people saw or liked an individual post) to very specific (like what time your account’s followers are most likely to be online).

Analytics 97

Analytics Social Media Marketing Management Promotion 97

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Search Engine Land

NOVEMBER 21, 2023

In these instances, an ever-expanding legacy of historical data supports a high probability of what users consider more meaningful results, albeit temporarily. In these instances, an ever-expanding legacy of historical data supports a high probability of what users consider more meaningful results, albeit temporarily.

User-Generated 140

User-Generated Transform Product SEO 140

Hubspot Marketing

AUGUST 23, 2023

The best content marketers aren't afraid to share. Share data. Otherwise, you’ll need to choose one and stick with it consistently throughout the materials you’re publishing. Share content. Share links. Share ideas. That said, you're also supposed to give credit where credit is due.

Education 132

Education Content Marketing Marketing Marketers 132

Digital Marketer

SEPTEMBER 18, 2023

That, my friends, is the puzzle we’re facing in today’s marketing world. While AI tools can pull in data from numerous sources, they lack the human ability to discern between reliable and unreliable information. It’s a bit like biting into a juicy apple, only to realize it’s made of plastic.

Transform 120

Transform User-Generated Marketing Marketers 120

Hubspot Marketing

SEPTEMBER 29, 2022

For instance, your social media team may have a ton of data points that can serve as KPIs. The question "what is a KPI?" comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. But how do you pick the right KPIs for your business? Why are KPIs important?

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. With content marketing , you control the story. Ensure your voice is what speaks for you online with content marketing. Let’s find out.

Management 132

Management Content Marketing SEO Marketing 132

Rock Content

MARCH 14, 2024

This means your content strategy needs a serious overhaul, and personalization is the key to unlocking its true potential. This means your content strategy needs a serious overhaul, and personalization is the key to unlocking its true potential. Many marketers struggle to brainstorm new content ideas and generate engagement.

Whitepaper 104

Whitepaper User-Generated eBook Health 104

DIY Marketers

JULY 5, 2023

Imagine revolutionizing your marketing efforts with the power of AI. campaigns, the game-changer that’s transforming the way businesses create marketing strategies. Get ready for a deep dive into this innovative tool and discover how it can supercharge your marketing efforts. Enter Jasper.ai Let’s examine the results.

Transform 82

Transform Promotion Copywriting Marketing Strategy 82

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Hubspot Marketing

JANUARY 11, 2023

On top of lead generation, a blog can also help your site climb in search rankings. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year, we've experimented with and written many key strategies that can make any blog successful.

User-Generated 145

User-Generated Law SEO Promotion 145

Marketing Insider Group

MAY 18, 2020

If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. Thought leadership is a content marketing approach that spotlights expertise to build credibility. Here’s a quick explainer of what thought leadership content marketing includes. Quick Takeaways.

Thought Leadership 141

Thought Leadership Transform Content Marketing Place 141

Search Engine Land

MARCH 8, 2024

This article unpacks the survey results, highlighting key findings and offering practical advice for SEO professionals looking to impact the environment positively. By choosing and supporting eco-friendly clients, SEOs can help shape demand in a more eco-positive direction – which has the potential to have a huge net impact.

SEO 128

SEO Energy Manufacturing Education 128

Hubspot Marketing

OCTOBER 18, 2023

You’ll have the ability to make data-driven decisions to enhance engagement and drive more conversions. I’ll see several suggestions based on my location, but why do some java joints rank higher than others? Well, that’s all a part of SEO. Or perhaps they’re targeting the right keywords, like “specialty lattes” or “locally owned.”

SEO 96

SEO Advertising Advertisers User-Generated 96

Hubspot Marketing

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Image Source.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Key Performance Indicator 76

Key Performance Indicator Marketing Marketers Communications 76

Rock Content

AUGUST 10, 2023

It’s a delicate balance because if you have too much text, it stops being an infographic and becomes a blog with pictures. Ensure the most critical data and details stand out enough to catch their eye. The infographic format is known for quite a few things, many of which are not positive. Assume the readers will skim the graphic.

Education 94

Education Branding Place Content Marketing 94

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 80

Price Shipping Promotion Customer Acquisition 80

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. Now let’s look at some of the hard data.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Marketing Insider Group

FEBRUARY 15, 2021

Let’s be frank—there is a saturation of content marketing. Content marketers find it challenging to produce 10x content, but it’s not impossible. All your competitors are in the content marketing game, and most understand that the success of content relies on its value. Quick Takeaways. What Is 10x Content? Image: CMI.

Transform 136

Transform Energy Content Marketing User-Generated 136

Hubspot Marketing

DECEMBER 20, 2022

In this blog series, we’ve brought you up to speed on the Crisis of Disconnection , while outlining how the growth challenges ahead for your business won’t be your average walk in the park. More than 30% of marketers say that they are experiencing average-to-no returns on their digital marketing investments.

Branding 95

Branding CRM Thought Leadership Advertising 95

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? This blog shares some bright ideas and social video best practices you can use to light up your feed. 17 top social media video tips These 17 social media video marketing tips and production tricks are bite-sized wins you can implement today.

User-Generated 107

User-Generated SEO Social Media Marketing Analytics 107

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content?

Marketing Strategy 113

Marketing Strategy User-Generated Marketing Marketers 113