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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies.

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The Most Effective B2B SaaS Marketing Tactics — Everything I Know as a Marketer

Hubspot Marketing

Your goal is to show potential customers how your product solves their business challenges. Effective SaaS marketing goes beyond generating leads. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage. Use case pages. Comparison pages.

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

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How HubSpotters Are Enhancing Their Content with AI

Hubspot Marketing

He continues, "For instance, when our blog team writes a post about marketing planning strategy, we know a downloadable marketing plan template will work as a CTA. HubSpotters Are Using AI As Their Own Creative Co-Pilots HubSpot's Associate SEO Strategist Josh Blyskal is a big fan of AI.

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10 Best Free Project Management Budget Templates for Marketers

Hubspot Marketing

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Smartsheet [Excel].

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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. They will also provide you with a tool for identifying your most prominent marketing needs. On-Page SEO Template. Sales Excel Templates.

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15 of the Best Social Media Marketing Courses to Take Today

Hubspot Marketing

Best Social Media Marketing Courses. Fundamentals of Digital Marketing. Price: Free Platform: Google Digital Garage Why it's great: SEO, Digital Certificate. Google's social media certification has over 300,000 students and provides courses in social media, mobile marketing, SEO, and web optimization.