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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. This ensures your holiday marketing ideas stand out in crowded inboxes.

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Why your marketing isn’t working — and how an audit can help fix it

Martech

Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s).

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15 Marketing Ideas for Your Small Businesses (+ Free Checklist)

Backlinko

Smart ways to use SMS include: Flash sales or last-minute discounts Appointment reminders or confirmations Shipping updates or order status VIP-only offers or restock alerts Event reminders or holiday hours Test what types of messages drive the most engagement. The key is to keep it short, clear, and genuinely useful.

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Behind The Press: Planet Direct Mail

DirectMail2.0

Transcript below: 0:01 Welcome to Behind The Press today I have 0:08 Christiana with me from Planet Direct Mail how is it that you’ve seen the print industry evolve over the last few 0:14 years uh for me the biggest conduit of change that I’ve seen is covid I think 0:20 um seeing how the industry has navigated uh paper shortages staffing (..)

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Your Book Launch Needs a Marketing Plan

Duct Tape Marketing

Your Book Launch Needs a Marketing Plan written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Alex Strathdee In this episode of the Duct Tape Marketing Podcast , I interviewed Alex Strathdee, CEO of Shelf Life and author of Before the Bestseller.

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Crafting Cart Abandonment Emails that Work

Adobe Experience Cloud Blog

There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Nearly 3 out of 4 online shopping carts are abandoned.

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Elevate Your Strategy: Mastering the Art of Marketing Planning

Rock Content

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.