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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. This ensures your holiday marketing ideas stand out in crowded inboxes.

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Elevate Your Strategy: Mastering the Art of Marketing Planning

Rock Content

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

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Why your marketing isn’t working — and how an audit can help fix it

Martech

Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s).

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Supply chain breakdown: Marketoon of the Week

Martech

Fishburne’s take: As “ Shipageddon ” roils the best laid marketing plans, marketers will have to work even closer with their supply chain colleagues so they can communicate the right messages about the right items at the right time.

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How to Launch a Subscription Box For Your Company

Neil Patel

Marketing Plan. Your marketing plan should include your marketing budget, overall marketing strategy, and plan for tracking metrics. Determine a Shipping Process. You can either handle the shipping in-house or outsource your shipping to a partner. Handle Your Own Shipping.

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How to Optimize Your Business’ Contribution Margin Ratio

Neil Patel

For example, you might have to raise your shipping fee because the cost has gone up, but you can use a different vendor to source a product, thus reducing the overall price of your product. It could also help you save on shipping costs. You can also look internally at your sales and marketing strategy. Reduce Shipping Costs.

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The Best Video Marketing Channels to Grow Your Brand in 2022

Hubspot Marketing

Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. In the social media sphere, YouTube feels like a steady ship in choppy water. In fact, it's nearly impossible to talk about video marketing without mentioning the behemoth that is YouTube.