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How wisdom makes AI more effective in marketing

Martech

Despite AI’s powerful marketing tools, something crucial is often overlooked — the accumulated wisdom of experienced workers and established processes. Wisdom ensures AI tools are used effectively and ethically, a quality not easily replaced by technology. Those who drag their feet before deciding on a new product.

Marketers 134
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How to Build a Winning B2B Medtech Demand Generation Strategy

Marketing Insider Group

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. What Is Demand Generation?

Insiders

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History Repeats Itself, Even in Marketing

Adobe Experience Cloud Blog

While digital marketing through an ever-growing number of channels can seem daunting, previous successes and experience developing multi-channel marketing strategies is a core strength that holds value over time. Also known as “reach,” channel management is a crucial part of defining a winning marketing strategy.

Transform 134
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Experiential Marketing | 5 Ways to Overcome Challenges & Build Meaningful Brands

Adobe Experience Cloud Blog

Going beyond traditional marketing strategies means you must go beyond traditional metrics as well. Fortunately, new technology has been making waves in experiential analytics and helping return more useful metrics. When brands and marketers overcome these hurdles, they create an unforgettable event.

Transform 134
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.

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How publishers can implement a CDP to improve customer experience and support e-commerce

Martech

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. 3 ways marketing and sales teams can generate buyer interest. How to move to a first-party data marketing strategy.

Transform 125
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BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways

Adobe Experience Cloud Blog

Charlene Li, author of Groundswell: Winning in a World Transformed by Social Technologies and Open Leadership: How Social Technology Can Transform the Way You Lead, discussed the importance of pushing back on traditional marketing methods. Here at Marketo, the majority of our content does not lie behind forms.