Sprout Social

MARCH 14, 2025

52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop. We also predict that AI-generated captions and translations will help make live social shopping more inclusive and accessible.

Branding

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Email touchpoints: Tutorials and user guides.

B2C

Marketing Insider Group

JULY 16, 2025

In this article, we’ll explore how these tools are transforming the way companies approach social media marketing. Why Instagram Templates Are Crucial for Modern Marketers Instagram has become one of the most popular social media platforms, with over 1 billion active users worldwide.

Transform

verse.ai

MARCH 25, 2025

Regardless of the industry, lead generation is undergoing a massive transformation. This is primarily because expectations are higher than ever—and new technologies have enabled organizations to meet and exceed those expectations. Enter AI-driven lead generation. Fortunately, a solution is already within sight.

Transform

Exposure Ninja

JANUARY 30, 2025

Back then, SEO was more about exploiting the system than providing real value to users. Today, SEO takes a user-first approach. Its shifting gears, driven by a few podium F1 drivers like generative AI, Googles E-E-A-T guidelines, and changing search habits. And how should these changes impact your marketing strategy?

SEO

Search Engine Land

SEPTEMBER 9, 2024

This article will examine some of the key trends shaping the future of AI in content marketing and expert predictions on how these technologies are set to transform the way brands connect with their audiences. Marketing AI is already here The future of content marketing is here, and it’s powered by AI. Website copy.

Content Marketing

Lusha

NOVEMBER 18, 2024

This leads to better results, which generates more data, and so on. The Core Components of RevOps A successful RevOps strategy is built on three main parts: people, processes, and technology. These are just a few examples of the many technologies that can be used in a RevOps strategy.

CRM

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper

Lusha

DECEMBER 9, 2024

We’ll cover: Building targeted email lists Writing catchy subject lines Using automation Keeping up with new trends Whether you’re new to marketing or have years of experience, this guide will help you boost your B2B email strategy and get better results. What is B2B Email Marketing?

Email Marketing

Duct Tape Marketing

APRIL 23, 2025

His revolutionary marketing strategy focuses on one central idea: businesses that earn trust win, and they do it by saying what others wont. During our conversation, Marcus unpacked core principles from his latest book, Endless Customers , including how to dominate your market by becoming a known and trusted brand.

Price

Duct Tape Marketing

NOVEMBER 13, 2024

Or a lot of times what happens is a new technology will come along and people will discount it because they'll see the ways people are talking about it. It's time to upgrade to the next generation of the cloud. The social networks were more than willing to sell all the data on their users. So buckle up.

Price

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers.

Millennials

Use Insider

JUNE 12, 2025

Zendesk’s CX Trends 2025 report highlights the need for improving data security, investing in new CX technology, optimizing self-service support, and using generative AI in customer experience, all of which align with the goals of streamlining retail banking operations. Read the full case study here. Take Vodafone , for example.

Customer

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Source: Craig Dunham and Scott Brinker.

Marketing Strategy

Trade Press Services Newsletter

OCTOBER 6, 2022

To pave the road to corporate success, every company needs a solid, actionable marketing plan. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. New technologies are always being introduced and it can be difficult to keep up with the changing landscape.

Marketing Plan

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Organizations are misguided by FOMO in the glare of generative AI’s spotlight Generative AI has become a significant focus for B2B marketing organizations. It’s among SmartBrief’s more than 250 industry-focused newsletters.

Transform

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Source: Wyzowl.

Content Marketing

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. With the rapid adoption of generative AI, that evolution is happening in real time. As B2B marketers, we must embrace and use this technology to our advantage. of marketers use generative AI for keyword research.

Whitepaper

Martech

APRIL 19, 2023

The days of a CMO delegating the martech strategy to their MOps team are at an end. The emergence of generative AI, particularly ChatGPT , has changed everything. This article explores why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI.

CMO

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. “As a language model, ChatGPT is best used for tasks that involve natural language processing, such as text generation, text completion and answering questions. .

Whitepaper

Adobe Experience Cloud Blog

APRIL 6, 2018

Join Stephen Yeo, Head of Marketing at Panasonic to gain practical techniques and tactics that can be used to make marketing a “C-suite” function and how to become a long-term, indispensable “C” level member. For Marketo power users: Analytics That Matter: Reports For Every Stage of the Funnel.

Transform

Adobe Experience Cloud Blog

JANUARY 7, 2015

According to a study done by the Aberdeen Group, companies using video require 37 percent fewer visitors to achieve the same results, because conversion rates for users of video are higher (4.8 percent) than non-users of video (2.9 Gaining Control of the User Retention Process. What sets these businesses apart?

Transform

Unbounce

MAY 4, 2023

John Oliver is talkin’ about AI-generated images in Midjourney. And marketers are quickly discovering how these AI-powered tools can help ‘em spin up entertaining blog content, optimize their social ad campaigns, and analyze their email performance. Quietly, this was the beginning of a generative AI boom. Oh, how naive we were.

Marketers

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? The second bug trend is AI-generated content.

Digital Marketing

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies are making old channels more accessible. Budget optimization.

Analytics

Neil Patel

JANUARY 7, 2023

Semantic search is a relatively new technology that has been gaining traction in the past few years. Google has been using it more and more to provide better search results for its users. In this article, we’ll explain everything you need to know about semantic search and show how it can benefit your SEO strategy.

SEO

Martech

JANUARY 18, 2022

How to build a long-term, search-first marketing strategy. She described how the campaign yielded significant benefits for this bank, generating 6 million leads annually and 80,000 to 100,000 new accounts per year in marketing ROI over 100% in the first few years.”. ” Snapshot: Marketing automation.

Marketing Automation Platform

Neil Patel

DECEMBER 22, 2021

How Can Marketers Use NFTs (With Examples). Plenty of big brands are using this technology to drive their marketing strategies. But times are changing, and Bicycle wants to reach a younger audience , many of whom are interested in new technology like NFTs. Are you using NFTs in your marketing?

Non-Profit

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. A Content Marketing strategy can be done solely in-house, but the company chose to go after industry leaders and well-known names to contribute with their insights and lessons. We are sure you know that.

Digital Marketing

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. 3 ways marketing and sales teams can generate buyer interest. How to move to a first-party data marketing strategy. E-commerce. “We

Transform

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

Market Trends

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management

Search Engine Land

APRIL 20, 2023

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. The presentation, titled “AI-powered ads 2023,” describes how generative AI opens up new possibilities for creativity. Why we care.

User-Generated

Marketing Insider Group

NOVEMBER 22, 2022

With this new technology, your business can immediately meet customers’ wants to create a personal and helpful shopping experience. A chatbot is a computer program that simulates conversation with human users to complete some sort of service. What is a Chatbot? People Are Increasingly Using Messenger Apps. How Do Chatbots Work?

Analytics

Scoop.it!

FEBRUARY 9, 2023

AI and machine learning in marketing are still in their infancy, however, forward-looking businesses are already using AI tools for writing to boost content creation, or AI tools that predict and monitor user behavior to analyze market trends. What are the benefits of AI in content marketing? The short answer is, yes.

Content Marketing

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing

Rock Content

JANUARY 18, 2021

As you can see, in addition to providing their data, users can check consumer reviews, discover brand information and, of course, schedule their service in a fast and practical way. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Visual Content.

Market Trends