Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. The future of brand tracking is here — and it’s powered by AI.

Branding 133

Branding Customer loyalty CMO Market Segmentation 133

SmartBrief - Marketing

DECEMBER 18, 2024

The implications for political campaigns are apparent, but they also apply to marketers across a broad range of topics, such as policy implications, health and wellness and other newsworthy topics related to a Hispanic target market.

Gen Z 100

Gen Z Millennials Health Entertainment 100

SocialPilot

SEPTEMBER 5, 2024

It leverages its social media accounts on Facebook by targeting age-based audiences, on Instagram by sharing stunning visual content, and on LinkedIn to attract more corporate tours. See how they shared the same post on different social media platforms with different messages and marketing strategies.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% The investment is delivering tangible results: 8.6% improvement in sales productivity (up from 5.1%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy. Remember to focus on quality over quantity.

Social Media Marketing 118

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 118

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. What Is Demand Generation?

Manufacturing 77

Manufacturing Transform Whitepaper User-Generated 77

Hubspot Marketing

NOVEMBER 14, 2024

A strong marketing strategy requires both ATL and BTL actions, but it’s vital to know when to apply each: ATL marketing is great for companies wanting to increase brand awareness and reach. BTL marketing helps you identify what to scale ,” she said. Integrate BTL into your overall marketing strategy.

Direct Mail 132

Direct Mail Marketers Marketing Email Marketing 132

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. In 2025, a multi-channel marketing strategy isnt just a competitive advantageits a necessity.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 108

Marketing Plan Marketers Social Media Marketing Marketing 108

Martech

OCTOBER 24, 2024

brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Thryv launched an AI-powered social media management tool within its Marketing Center.

User-Generated 126

User-Generated Marketing Mix Communications Advertisers 126

OnDemand CMO

DECEMBER 18, 2024

Stay tuned for Part 2 in January, where well tackle more powerful strategies to refine your target market, establish thought leadership, and embrace agility to stay ahead Ready to get ahead of the game? Lets take a closer look at your current strategy Take our Marketing Assessment today.

Transform 74

Transform Thought Leadership CMO Marketers 74

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. All in all, B2B market research can be fun. Set two or three targeted research objectives and start seeking the unexpected today.

Market Research 125

Market Research B2C Marketers Marketing 125

Hubspot Marketing

MARCH 3, 2025

Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing?

Customer Acquisition 68

Customer Acquisition User-Generated Customer loyalty Marketers 68

Martech

SEPTEMBER 10, 2024

This improves market segmentations, enables better-targeted marketing and informs product development decisions. Maximizing the impact of your market research Market research is too valuable to waste. Market research evolves and grows richer when companies are willing to refine their approach.

Market Research 120

Market Research Marketers Marketing Analytics 120

Hootsuite

APRIL 2, 2025

And for every brand hes worked with, storytelling has been an important marketing strategy. When researching people to partner with, the Hilton team focuses not just on their target market but also on why their target market travels. Theres a natural capacity for travel around that activity.

Branding 68

Branding User-Generated Food Transform 68

Duct Tape Marketing

JULY 16, 2024

As the founder of Duct Tape Marketing, I’ve been working with SMBs for over 30 years, and I’ve found that many of these organizations face similar challenges when it comes to marketing strategy and execution. One of the key points I emphasized during the interview is the importance of strategy before tactics.

CMO 84

CMO Customer Journey Communications Place 84

Litmus

OCTOBER 16, 2024

It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. Audience segmentation divides your customer base into groups with similar characteristics, enabling highly targeted marketing that boosts engagement and conversions. What is audience segmentation?

Health 97

Health Customer Journey User-Generated Marketers 97

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Advertisers 52

Advertisers Advertising Branding User-Generated 52

Welcome Software

MAY 7, 2025

This tactic is all about squeezing the lemon with your marketing efforts, making sure high-quality content gets the most out of it. Improves the reach of your content Repurposing content can help you to reach new audiences and expand your online presence with new or different marketing channels.

Transform 52

Transform Whitepaper Management Marketing Strategy 52

Customers.ai

NOVEMBER 18, 2024

Omnisend offers seamless integration with Shopify, allowing for real-time data synchronization, which facilitates targeted marketing efforts and efficient customer segmentation. Unique Features: Omnichannel Marketing : Combine email, SMS, push notifications, and more within a single workflow to deliver a cohesive customer experience.

eCommerce 75

eCommerce User-Generated Transform Customer loyalty 75

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. We want to diversify how we reach this market and go beyond search and other digital marketing channels.

Thought Leadership 120

Thought Leadership Copywriting SEO Marketers 120

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z 101

Gen Z User-Generated Marketers Marketing 101

Duct Tape Marketing

JANUARY 10, 2025

Many small business owners struggle to create marketing strategies that deliver measurable growth. Enter Marketing Leadership as a Service (MLaaS) a powerful solution that bridges the gap between effort and impact by providing the strategic guidance small businesses need to thrive. If this sounds familiar, youre not alone.

CMO 41

CMO Transform Marketers Marketing 41

Sprout Social

JUNE 11, 2025

We’ve distilled insights from seven UK influencer marketing examples to help you prepare your influencer marketing strategy: How brands work with influencers in the UK Influencer marketing campaigns, including the influencer marketing examples we’ve detailed below, come in many different forms.

Influencer Marketing 107

Influencer Marketing Gen Z Food Health 107

Welcome Software

DECEMBER 18, 2024

Special mention goes to: Marketing CRM Mailchimp goes beyond email, providing a comprehensive CRM that helps businesses understand and segment their audience, creating more targeted and effective marketing strategies. 3) Hootsuite: Simplify your social media management What is Hootsuite?

Transform 52

Transform Marketers Marketing CRM 52

Vertical Response

MAY 25, 2025

Youll learn key strategies to optimize your landing page effectively. Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions. Frequently Asked Questions What is landing page SEO?

SEO 52

SEO User-Generated Analytics Transform 52

Hootsuite

MAY 1, 2025

Specific targeting. With advanced analytics, brands can find the right influencersomeone whose audience demographics align closely with their target market. Effective influencer marketing isnt tied to one social media channel. Influencers build trust with their audience, and smart brands know how to tap into that.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketers Marketing 93

Martech

OCTOBER 28, 2024

Search engine usage is universal across all age groups, proving that search strategies provide the greatest reach across a broad target market. Key takeaways: Build engaging, educational content hubs on your site to help answer the FAQs your target market is actively searching for. Ad blockers are a reality.

User-Generated 130

User-Generated Copywriting PR Education 130

Lusha

DECEMBER 9, 2024

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. However, segmenting your market might show that: Small businesses might prioritize affordability and ease of use.

Price 52

Price CRM Marketers Marketing 52

Lusha

NOVEMBER 11, 2024

Choose a platform that offers the features and functions that best support your sales and marketing strategies. It’s especially useful for businesses with active websites and content marketing strategies. Demand Base Demand Base helps businesses target, engage, and grow their most valuable accounts.

CRM 52

CRM Price User-Generated Management 52

Martech

MAY 5, 2025

Utilize targeted marketing : Use data analytics to understand consumer behavior and preferences during these times. Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely.

Marketers 116

Marketers Marketing Customer loyalty Price 116

Sprout Social

JULY 15, 2025

Identify top-performing content Knowing which posts in your X/ Twitter marketing strategy resonate most with your target audience helps refine your approach and allows you to continually build on what works. It allows you to understand what’s working and what’s not, adapt your messaging and stay ahead of competitors.

Analytics 113

Analytics User-Generated Influencer Marketing Branding 113

Martech

NOVEMBER 26, 2024

And it was marketed to fitness enthusiasts in major cities for whom this level of access to premium studios would be a dream come true. The value proposition and target market were clear. The offer truly was “irresistible,” and the growth was explosive. However, it was also completely unsustainable.

Customer 130

Customer Food Marketers Marketing 130

verse.ai

MARCH 25, 2025

From better market intelligence and more focused segmentation to personalized communication and post-lead follow-ups, these are the seven ways in which AI-driven lead generation will transform your marketing strategy. The amount of content uploaded online every minute is staggering and impossible to analyze manually.

Transform 52

Transform User-Generated New Technology Customer 52

Customers.ai

NOVEMBER 14, 2024

How Klaviyo Benefits Different Types of Businesses Criteria for Selecting the Best Klaviyo Tools 20 Klaviyo Tools to Add to Your Tech Stack Right Now How to Integrate Klaviyo Tools into Your Marketing Strategy Your Klaviyo Tools Questions Answered See Who Is On Your Site Right Now! Get names, emails, phone numbers & more.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Customers.ai

NOVEMBER 25, 2024

Look for platforms that can handle increased traffic, offer advanced features you might need down the road, and provide flexibility as your marketing strategies evolve. For ecommerce marketers, scalability is a must. 5) Reviews: “Woopra’s real-time insights have been crucial for our marketing strategies.”

eCommerce 89

eCommerce Price Customer Journey CRM 89