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2022 Email Marketing Benchmarks [HubSpot Data]

Hubspot Marketing

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Most Important Metrics for Effective Email Marketing. However, the challenge is worth it.

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HubSpot and Litmus Share the 2022 Marketing Trends You Need to Know

Litmus

Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent.

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How Many Visitors Should Your Website Get? [Data from 400+ Web Traffic Analysts]

Hubspot Marketing

If you run a website, then you've likely spent time creating and optimizing a marketing strategy to drive traffic to your website. Fortunately, there is data as well as tools and other resources to help you make an educated guess for websites in your industry. But how many visitors should you aim for your website to get? With over 1.9

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The HubSpot Blog’s 2022 Video Marketing Report [Data from 500+ Video Marketers]

Hubspot Marketing

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Video Marketing Benchmarks.

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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Unlike a pop-up ad, this type of marketing isn‘t disruptive. Check out this helpful guide.

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2-Hour-Per-Month Content Marketing Framework

Digital Marketer

A simple, 2-hour-per-month content marketing framework for the content beginner. Content marketing is vital in developing your audience’s “know, like and trust” factor. There are two categories of content that every business needs in their content marketing strategy. Core Content is the core of your marketing efforts.

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What is marketing operations and who are MOPs professionals?

Martech

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

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