Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Marketing Insider Group

OCTOBER 20, 2020

Your team is discussing new ways to highlight your business’s value position and drive more leads. moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. How can you effectively build a webinar strategy that drives ROI?

Thought Leadership 133

Thought Leadership Whitepaper Promotion Marketing 133

Customers.ai

JUNE 8, 2022

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects, nurture qualified leads, and automate sales outreach. If you don’t have a funnel, you run the risk of wasting money and marketing resources on the wrong prospects. Do digital marketing funnels really work?

Digital Marketing 126

Digital Marketing Whitepaper Customer Journey Marketing 126

Customers.ai

DECEMBER 27, 2023

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. Enter lead enrichment. Lead enrichment helps you refine and enhance the data you have on your leads, allowing you to personalize your outreach with precision, and build those personal connections.

Transform 113

Transform CRM User-Generated Management 113

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. Convert Website Visitors into Real Contacts! The only constant is change, right?

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. And finally, you’ll learn why demand generation is not the same as lead generation. Destroys the morale of sales teams.

Inbound Marketing 124

Inbound Marketing Whitepaper Real Estate Non-Profit 124

Customers.ai

NOVEMBER 28, 2023

Yes, we know that factors like slow websites and poor design lead to abandonment. Let’s explore 12 pre-cart abandonment strategies to address these challenges and guide potential customers back into the sales journey. From there, you can build email campaigns, remarketing campaigns, sales outreach strategies, and so much more.

Shipping 113

Shipping Outbound Marketing eCommerce Promotion 113

Customers.ai

JANUARY 24, 2024

Anyone who does digital marketing knows how valuable that data is. But anyone who does digital marketing also knows that data, on its own, doesn’t really sell anything. Even companies with mountains of accurate, precise data need the right lead nurturing strategy. What is lead nurturing? In fact, most of them aren’t.

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Hubspot Marketing

AUGUST 26, 2022

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Marketing Automation Best Practices. Map your lead flow.

CRM 93

CRM Marketing Marketers Shipping 93

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation?

Whitepaper 52

Whitepaper Manufacturing Copywriting Transform 52

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn.

B2C 141

B2C User-Generated Energy Promotion 141

Exposure Ninja

AUGUST 8, 2023

Marketing a service-based business is a tad different from marketing a product-based one. Aware they need your service but haven’t chosen you (yet) This first section will be about marketing to those unaware consumers. This section will explore the marketing techniques you can use to connect with these people.

Law 98

Law Price Finance Marketing 98

Sales Force: CMO

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. There are plenty of obstacles between you and good demand generation marketing, but fortunately also plenty of ways to conquer them. Well, it’s now reality – and something marketers need to do.

Customer 87

Customer User-Generated Marketing Marketers 87

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Put simply?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. What is a good lead magnet? A good lead magnet should: 1.

eBook 145

eBook Finance User-Generated Transform 145

Neil Patel

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting.

Whitepaper 145

Whitepaper Analytics Inbound Marketing Marketing 145

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

Email Marketing 128

Email Marketing Analytics User-Generated Marketing 128

Search Engine Land

APRIL 19, 2023

What is your overall budget for Facebook ads vs. other parts of your marketing? Sometimes business owners aren’t even sure what percentage of their marketing budget should be allocated to Facebook and Instagram. I typically suggest that: 60-70% of your budget is spent in the lead generation phase. SUBSCRIBE See terms.

Advertising 101

Advertising Advertisers eCommerce User-Generated 101

Customers.ai

APRIL 5, 2024

The biggest challenge in Shopify Marketing has tripped up marketers for decades. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. In one word: yikes! Let’s dig in.

eCommerce 64

eCommerce Outbound Marketing Marketing Marketers 64

Scoop.it!

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Consider hosting free webinars.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Customers.ai

JANUARY 31, 2024

2024 has already been a big year of change for ecommerce marketers. But with the right combination of tools and strategies, ecommerce marketers can be even more successful than before. A match made in heaven: Website Visitor Identification and Marketing Automation ! What is Marketing Automation? and Klaviyo.

eCommerce 106

eCommerce Outbound Marketing User-Generated Product 106

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. This elevator pitch should be front and center on your website, sales materials, and day-to-day conversations—ensuring a consistent manufacturing brand message.

Manufacturing 97

Manufacturing Branding Whitepaper Thought Leadership 97

Neil Patel

SEPTEMBER 10, 2021

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

Marketing 139

Marketing Marketers User-Generated Retail 139

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing. Understanding your audience is also paramount.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. From a marketing perspective, we had to go entirely digital to be able to reach our audience.

Direct Mail 103

Direct Mail Customer Acquisition Marketing Marketers 103

AWeber

MARCH 16, 2023

Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? But it's time to throw that old-school marketing funnel out the window.

Email Marketing 110

Email Marketing Customer eBook Education 110

Scoop.it!

JANUARY 26, 2023

Experienced marketers and sales experts understand that each stage of the sales funnel is equally important in guiding potential customers on their journey. But what about the bottom of funnel sales content, or BoFU content as it’s also known? The answer is a resounding yes, but you need to know what you’re doing.

Education 88

Education Communications User-Generated Promotion 88

Customers.ai

FEBRUARY 7, 2024

Follow their lead for a masterclass in making your mark in the advertising universe. He’s been around the block at Ogilvy for over a decade, and his journey has seen him leading the charge on both sides of the Atlantic. Jumping into the ad scene is like entering a party where everyone’s talking at once.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Consumers can spot a sales pitch from a mile away.

Customer Acquisition 88

Customer Acquisition Analytics Education Entertainment 88

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. We might have a decent operation for the 5% of in-market prospects.

Branding 78

Branding Whitepaper eBook Communications 78

Hubspot Marketing

JULY 18, 2023

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. HubSpot’s free form builder tool can help you fill your CRM with leads from your website. Check out the great landing page examples below.

User-Generated 145

User-Generated Product Customer Analytics 145

Customers.ai

DECEMBER 29, 2023

Convert Website Visitors into Real Contacts! That is a lot of people to be missing out on and without the means to identify them, you’re left in the dark when it comes to tailoring your marketing efforts or providing them with personalized recommendations. And that’s where website visitor identification comes into play.

Customer 98

Customer Transform Customer loyalty Outbound Marketing 98

Marketing Insider Group

JULY 14, 2021

So you’re a B2B marketer. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. But your lead magnets?

Whitepaper 143

Whitepaper Marketing Plan Education Thought Leadership 143

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

OnDemand CMO

MAY 11, 2023

Series , a LinkedIn webinar. With over 30 years of experience, I’ve helped companies of all sizes communicate their unique stories to customers through marketing strategy, positioning, messaging, content marketing, channel marketing, lead generation, and sales enablement—utilizing the above as my “superpowers.”

CMO 70

CMO Price Communications Marketing Strategy 70

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Customers.ai

FEBRUARY 2, 2024

It’s been ahead of the game when it comes to lead gen campaigns and its ability to target individuals and companies was leaps and bounds better than Google and Meta. It’s time for LinkedIn advertisers to stop thinking about account-based marketing and start thinking about contact-based marketing. Including LinkedIn.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110