Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. Interviews and podcasts.

Thought Leadership 129

Thought Leadership Energy Marketing Marketers 129

Hubspot Marketing

MAY 9, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. 3 Scientifically-Proven Rules for Persuasion Since starting my podcast back in 2019, I’ve spent almost 200 hours interviewing researchers, professors, and experts about persuasion. It involves social proof.

CRM 105

CRM Customer Marketing Marketers 105

Hubspot Marketing

MAY 9, 2023

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems.

Whitepaper 130

Whitepaper Transform Promotion Marketing 130

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 124

Influencer Marketing User-Generated Marketing Marketers 124

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. So does that mean influencer marketing is no longer effective? Marketing Snippets The latest marketing news and strategy insights. Not exactly.

Influencer Marketing 126

Influencer Marketing Social Media Marketing Marketing Marketers 126

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 114

eCommerce Marketing Marketers Influencer Marketing 114

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Read next: How app marketplaces are putting marketers in the driver’s seat.

Customer Journey 109

Customer Journey B2C Marketing Marketers 109

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

eBook 143

eBook Promotion User-Generated Inbound Marketing 143

Hubspot Marketing

MAY 1, 2024

For example, if you want to become bilingual to position yourself ahead of your competition in the job market, you need to be specific about the language you’ll need to learn. There are over 2,000 languages worldwide, but only one or two will be relevant to your job market.

Management 113

Management Promotion Thought Leadership Education 113

Hubspot Marketing

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

User-Generated 144

User-Generated Marketing Marketers SEO 144

Hubspot Marketing

MARCH 23, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. What does this mean for marketers? It’s clear that AI has the potential to streamline and automate tasks for marketers. The Knowledge Card 2.0

User-Generated 135

User-Generated Marketing Marketers Product 135

Hubspot Marketing

DECEMBER 13, 2023

Born in the digital age, "Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in 2005 because the internet has forever changed buyers' journeys. As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing.

Inbound Marketing 77

Inbound Marketing PR Manufacturing Marketing 77

Hubspot Marketing

MARCH 21, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. If the app does get banned, it could have major repercussions for marketers who have invested heavily in the platform over the last three years.

Marketing 97

Marketing Marketers Advertising Advertisers 97

Hubspot Marketing

SEPTEMBER 19, 2022

According to our 2022 Marketing Trends Survey report , 34% of marketers plan to stop leveraging podcasts or other audio content in 2022. It’s likely because of the major roadblocks that marketers still face in the podcast marketing space. Organic Discoverability. Organic Discoverability.

Branding 96

Branding Marketing Marketers Promotion 96

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy. We cover that below.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Duct Tape Marketing

AUGUST 11, 2021

Where Social Media Fits In Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Emeric Ernoult. In this episode of the Duct Tape Marketing Podcast , I interview Emeric Ernoult. 7:39] Where does social media fit under the marketing umbrella? [11:36]

Marketing Strategy 101

Marketing Strategy Marketing Marketers Management 101

Duct Tape Marketing

AUGUST 14, 2021

Growing Your Business Through Referral Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Raúl Galera. In this episode of the Duct Tape Marketing Podcast , I interview Raúl Galera. Marketing Podcast with Raúl Galera. Like this show? Like this show?

eCommerce 101

eCommerce Marketing Marketers Management 101

Hubspot Marketing

APRIL 25, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. " 5 Secrets About Pricing Recently on my podcast Nudge , a guest told me a secret about pricing. "

Price 111

Price Promotion Market Research Product 111

Hubspot Marketing

NOVEMBER 14, 2022

The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape. Fortunately, HubSpot invests in creators and keeps a pulse on the latest content creation trends. Lessons Content Marketers Can Learn from HubSpot's Creators.

Content Marketing 93

Content Marketing Marketing Marketers Education 93

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. She also co-hosts the popular YouTube series “HubSpot Hacks.” LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy.

CRM 87

CRM Inbound Marketing CMO Management 87

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers.

Direct Mail 92

Direct Mail Marketing Marketers Transform 92

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched the creator economy's size, growth, and the changes we can expect down the line. As of 2022, the creator economy market size is estimated at $104.2

Branding 127

Branding Marketing Marketers Marketing Mix 127

Duct Tape Marketing

SEPTEMBER 30, 2021

How To Create Marketing That Can’t Be Ignored written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Michalowicz. In this episode of the Duct Tape Marketing Podcast , I interview Mike Michalowicz. And those who market differently, win. Different is better.

Marketing 96

Marketing Marketers Management New Markets 96

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. For marketers looking to make sense of the rapid evolution of AI, we suggest following these experts. He also is the creator of the Marketing AI Conference (MAICON).

Transform 108

Transform Entertainment PR Marketing 108

Duct Tape Marketing

SEPTEMBER 29, 2021

Tapping Into The Power of SMS Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Aaron Weiche. In this episode of the Duct Tape Marketing Podcast , I interview Aaron Weiche. More About The Duct Tape Marketing Consultant Network: Check it out here.

Marketing 101

Marketing Marketers Communications Digital Marketing 101

Duct Tape Marketing

MARCH 2, 2023

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

CMO 84

CMO Marketing Strategy Customer Journey Marketing 84

Hubspot Marketing

MAY 16, 2024

HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ). Organic marketing isn't like paid ads, it's not about direct LTV to CAC.

CMO 99

CMO User-Generated Advertising Advertisers 99

Duct Tape Marketing

JUNE 12, 2024

Gated vs.Ungated Content: What Works Best in Today’s Market? Jonathan Gandolf’s career has spanned craft beer to digital marketing, leading to his current venture which is often described as the “Spotify for B2B content.” This, in essence, more than paid for my investment in Duct Tape Marketing.

Marketing 74

Marketing Marketers Entertainment Education 74

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. In my role on the AI Marketing Solutions (AIMS) team at HubSpot, I’ve seen first-hand how integrating AI can directly improve campaign metrics. 7 Essential AI Insights for Marketers in 2024 1.

Transform 101

Transform User-Generated Marketing Marketers 101

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. and i ncreasing revenue (43%).

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

SEPTEMBER 26, 2023

T here is a right and wrong way to use link bait, and, when done correctly, marketers can drive more traffic to their content without alienating their audience Here, we'll cover what link baiting entails, its benefits, and how to do it the right way. The Benefits of Link Baiting Link bait content can be extremely beneficial to your marketing.

Entertainment 84

Entertainment Marketing Marketers Customer loyalty 84

Duct Tape Marketing

APRIL 21, 2022

Local Marketing Strategies For Your Small Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. More About Duct Tape Marketing Consultant Network: Learn more here.

Marketing Strategy 88

Marketing Strategy Marketing Marketers Education 88

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 95

Education Gen Z eBook Marketing 95

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 87

Influencer Marketing Marketing Marketers SEO 87

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

Duct Tape Marketing

JANUARY 20, 2022

Standing Out In A Crowded Market written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Michalowicz. In this episode of the Duct Tape Marketing Podcast , I interview Mike Michalowicz. And those who market differently, win. Different is better. Like this show?

eCommerce 85

eCommerce Marketing Marketers CRM 85

Duct Tape Marketing

SEPTEMBER 20, 2021

Building The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch and Douglas Burdett. In this episode of the Duct Tape Marketing Podcast , we’re doing things a little differently. Key Takeaway: What is the Ultimate Marketing Engine?

Traditional Marketing 99

Traditional Marketing Marketing Marketers Customer 99