Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. What this might mean for email marketers.

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Litmus

JUNE 10, 2022

What are the most popular email clients of May 2022? Here’s a look at the top email clients, plus the shifts that took place between April through May 2022. Top email clients. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. GMX: 0.05%.

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Litmus

NOVEMBER 22, 2021

It’s time for us to recap the previous month and see what shifts happened with email client market share. This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch.

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Litmus

FEBRUARY 9, 2022

Here’s a look at the most popular email clients in January 2022, and what happened with email client market share last month. Top Email Clients. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Apple: 57.2%. Gmail: 30.2%.

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Litmus

OCTOBER 8, 2021

Welcome (back) to our monthly recap on the shifts and trends with email client market share that happened in the previous month. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. Top 10 email clients overall. Apple Mail Privacy: 1.5%.

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Litmus

DECEMBER 17, 2021

It’s that time of the month where we recap the shifts that took place with email client market share last month. Top email clients. If you’ve been following along, you’ll recall that last month we introduced a new grouping for Apple clients. To learn why, head over to our blog on email client market share.

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Litmus

MAY 9, 2022

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Top email clients. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS.

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Litmus

MARCH 9, 2022

Here’s a look at the most popular email clients in February 2022, and what shifts happened with email client market share last month. Top email clients. Apple’s Mail Privacy Protection (MPP) hides device data so we aren’t able to differentiate between iOS, iPadOS, or macOS. Apple: 59.8%.

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Litmus

JANUARY 7, 2022

It’s time for our monthly recap of email client market share where we look back at what shifts took place for the previous. Top email clients. That said, the top 3 email clients for December 2021 are Apple, Gmail, and Outlook. Apple: 57.4%. Apple iPhone (iOS Mail): 10.7%. Gmail: 30.4%.

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Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. In the last couple of years, Apple has made it harder to target ads to iOS device users. iOS still dominates ad spend market share — here’s why.

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Litmus

NOVEMBER 20, 2023

Read on as we dive into key aspects for email marketers to consider when evaluating the use of AI in their workflows. In short, AI tools excel at tasks that are more repetitive in nature, giving marketers time back to focus on more complex tasks. Now, what exactly are those manual, repetitive tasks in the email workflow?

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Email Marketing Copywriting Marketing Marketers 67

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. “This will have a significant, sweeping impact on the industry, as Validity data shows that Apple dominates email client usage at about 40%. .

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Campaign Monitor

MARCH 18, 2022

It’s been about six months since Apple released MPP to the public — going live in September of last year. And while we’ve learned a lot about this feature and how it works, email marketers have been left with a lot of questions as well. How have email service providers (ESPs) responded? So, what’s the state of MPP?

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Email Marketing Marketing Marketers 86

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. It’s a day of rejoicing for me and for other email folks who have advised marketers for years not to over-value the open rate. Yes, we’ll feel some pain.

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Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. And why not?

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Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. So, we took your questions to a roundtable of email experts to get the answers you need to move forward. Does Apple’s MPP apply to the Apple Mail macOS app for Apple computers?

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Key Performance Indicator User-Generated Marketing Marketers 66

Use Insider

AUGUST 23, 2023

Understanding Link Tracking Protection: A digital privacy shield Apple is waving goodbye to tracking parameters in its mail and messaging apps, and while users are in private browsing mode. It’s a safeguard that empowers users to control their data, deciding who gets to follow their online steps and who doesn’t.

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Transform Customer Journey Communications Customer 52

Scoop.it!

JANUARY 24, 2023

emails will be sent and received per day in 2023. This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications.

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User-Generated Communications Email Marketing Customer 82

Litmus

SEPTEMBER 30, 2021

Last week, Apple released iOS 15 and iPadOS 15. The biggest concern about that for marketers has been Mail Privacy Protection. But what about Hide My Email? Hide My Email is exactly that. Hide My Email is what it says it is: It allows people to hide any of their email addresses (e.g.,

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User-Generated Marketing Marketers Email Marketing 88

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Workplace impact. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Advertising. Customer experience. Employment.

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Litmus

APRIL 24, 2020

In this episode of Delivering, host Jason Rodriguez chats with Matt Schmitter, product manager at Salesforce Marketing Cloud about the latest enhancements to SFMC and how email marketers can use interactive campaigns to create happier, more engaged subscribers. I’m your host, Jason Rodriguez. Jason Rodriguez: Awesome.

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Marketing Marketers Email Marketing Retail 74

Litmus

APRIL 23, 2020

In this episode of Delivering, host Jason Rodriguez chats with Matt Schmitter, product manager at Salesforce Marketing Cloud about the latest enhancements to SFMC and how email marketers can use interactive campaigns to create happier, more engaged subscribers. Learn more about our integration with SFMC ?.

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Marketing Marketers Email Marketing Retail 74

Welcome Software

JUNE 24, 2021

We consolidated the best experimentation tactics into a list to help software development teams, mobile product managers, and marketers develop mobile apps that are built to last and where users would spend time every single day. A wait list helps you capture demand and build a database of emails early.

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Analytics Promotion Education PR 52

Welcome Software

JUNE 24, 2021

We consolidated the best experimentation tactics into a list to help software development teams, mobile product managers, and marketers develop mobile apps that are built to last and where users would spend time every single day. A wait list helps you capture demand and build a database of emails early.

Analytics 40

Analytics Promotion Education PR 40

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, who makes the decision? One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. More social, more video. B2B influencers.

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Key Performance Indicator B2C CMO Retail 85