Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price

Martech

JANUARY 7, 2025

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. AI feature optimization. Continuous testing and optimization.

SEO

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, Ive witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content. Heres how.

SEO

Hubspot Marketing

DECEMBER 10, 2024

In this comprehensive blog, I walk you through everything you need for an effective SEO strategy for your startup. If marketing and SEO arent making money for your business, then theres no point in doing it. The primary purpose of marketing is sales. Semrush says there are 4,600 monthly searches, so $0.65

SEO

Marketing Insider Group

AUGUST 13, 2024

Content marketing is vital for all businesses because it helps their message reach its intended audience. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.

Content Marketing

Hubspot Marketing

AUGUST 13, 2024

AI platforms and search features have changed how we find information. Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it.

SEO

Marketing Insider Group

OCTOBER 7, 2024

Today’s marketing world is much more interesting than it was ten years ago. Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Branding

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Why Is Local Search Marketing Important?

Search Marketers

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. Why GEO is important. Key benefits of GEO.

User-Generated

Search Engine Land

SEPTEMBER 27, 2024

From generating unique images to optimizing content, AI platforms like Grok, ChatGPT and Midjourney offer endless possibilities. Site speed optimization. The tool analyzes your site and gives you a step-by-step guide that explains how to optimize it for better results. Search console integration. External link targets.

SEO

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management

Hubspot Marketing

DECEMBER 19, 2024

So if you want to know your future as a marketer, keep reading. You fully control the output of a newsletter, and the audience is yours alone which isn't true for search engines or social channels with shifting algorithms. Lesson Two: Marketers will care more about building systems than one-off campaigns.

Marketers

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Now it generates over 680K monthly sessions, with 74% coming from organic searches. Okay, ready?

SEO

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Most user searches are conducted on search engines first.

Digital Marketing

Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Search engines are constantly evolving, and keeping up with best practices is essential for any business that wants to rank higher in search results. Let’s jump right in!

SEO

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. In almost every use case, AI is known to increase efficiency, speed up optimization, lower costs, and increase ROI. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day.

User-Generated

SocialPilot

JANUARY 16, 2025

Remember when Google was the go-to for all your searches? Social media has officially stepped up as a rival search powerhouse. In fact, 24% of US adults now turn to social media as their primary tool for online searches. According to a recent report by the New York Times, TikTok is the new search engine for Gen Zs.

SEO

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. As marketers, we may rely on assumptions about the challenges to address and topics to cover.

Marketing Strategy

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. Lets join other marketing experts and find out. Table of Contents What is the B2B marketing funnel? Right behind them is Gen Z.

Transform

Hubspot Marketing

JULY 16, 2024

In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. So, how can you make sure you apply each keyword to the right landing page or blog post? Please suggest three topic ideas for a blog post we could write.”.

SEO

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Processing.

Key Performance Indicator

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). Now we’re competing against AI-generated content for clicks in search engine results pages (SERPs). And more searches are happening on YouTube and TikTok every day. Who knows what SEO will look like in the future.

SEO

Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. It ensures that every piece of content engages its intended viewers.

SEO

Buffer Marketing

JULY 18, 2024

The same principle applies to  digital marketing. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. After running an SEO audit, it also suggests areas where you can improve your internal linking, which helps boost your rankings in search engines.

SEO

Martech

JULY 24, 2025

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. YouTube and Google Search seem like close cousins. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. Appearing in related searches.

SEO

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. No channel is more directly impacted by AI than search. Today, we explore the big topic: AI and the disruption of search marketing. Everything before this time was pre-AI. So… no need to click.

SEO

Martech

JANUARY 13, 2025

Search engines like Google reward fast-loading websites, making image optimization a must for improving search engine rankings. Optimizing images for WordPress doesnt mean sacrificing quality. This guide explores how image optimization impacts SEO and overall site performance. The good news?

User-Generated

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. Together, they keep your blog dynamic.

Thought Leadership

Buffer Marketing

OCTOBER 3, 2024

TikTok has a creative center that contains the major trends on the platform Pinterest has a trends forecast report that goes out yearly YouTube has a yearly culture report These reports can help you find relevant content ideas, what your audience is searching for, and what’s working on the platform. The good news? You get the idea.

SEO

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. hours back weekly.

Marketing Plan

Search Engine Land

AUGUST 1, 2024

This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room.

User-Generated

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Content marketing: Create high-quality, valuable content that addresses the pain points and interests of your target audience. I am trained with MarTech content.

Whitepaper

Hubspot Marketing

NOVEMBER 7, 2024

As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” The solution is to build a scalable distribution engine. But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? Here’s how to approach it.

Inbound Marketing

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. You can then use the performance data to improve your content marketing strategy. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. Why is AI significant in marketing? AI is incredibly important in marketing.

Transform