Martech

SEPTEMBER 23, 2021

Marketing leaders know that success today increasingly comes down to agility. But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. This is particularly true in functions like marketing that rely on clear, consistent, and engaging interactions and content to achieve outcomes.

Communications 134

Communications Marketing Marketers Customer Journey 134

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

Communications 109

Communications PR Key Performance Indicator Thought Leadership 109

Neil Patel

OCTOBER 5, 2020

For better or worse, technology affects communication because it is a part of our everyday lives. From a business perspective, you could argue that technology communication is beneficial. From a business perspective, you could argue that technology communication is beneficial. How Has Technology Affected Communication?

Communications 145

Communications CRM Analytics Entertainment 145

Martech

FEBRUARY 8, 2022

B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications. Get the daily newsletter digital marketers rely on. In this time, IDG acquired ABM platform Triblio, B2B intent data platform LeadSift and KickFire, a marketing data and intelligence solution. Why we care.

Communications 94

Communications Transform Digital Marketing Branding 94

Search Engine Journal

MAY 12, 2021

Digital marketers must communicate well to grow in their careers. Here are 15 communication skills you'll need to succeed. The post 15 Essential Communication Skills For Digital Marketers appeared first on Search Engine Journal.

Communications 105

Communications Digital Marketing Marketing Marketers 105

Buffer Marketing

OCTOBER 13, 2022

As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. We didn't always have communications expectations written down. Below is a direct excerpt from our internal wiki with our communications expectations for Buffer teammates.

Communications 120

Communications Management Customer 120

Martech

FEBRUARY 3, 2022

Good morning, Marketers, and here’s why communication governance is important. We recently published a feature that explores the possibility of allowing customers to determine their preferences for communication when it comes to cadence and channel. Kaitlyn Foley , marketing operations manager, Twilio. Quote of the day.

Communications 95

Communications Management Transform Customer 95

Sprout Social

JUNE 7, 2022

It’s only natural to want to knock your IPO communications strategy out of the park. Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. Keep reading to learn more about social’s role in your IPO communications strategy.

Communications 111

Communications Health Management Retail 111

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. What is crisis communication?

Communications 107

Communications Branding User-Generated Customer loyalty 107

Marketing Insider Group

OCTOBER 5, 2020

The art of communication is the language of leadership. Though I’m sure there was more to our overall design, the quote is a good reminder that effective communication begins with active listening and understanding before reacting. Communication consists of two components: convey and receive. James Humes.

Communications 136

Communications Marketing Marketers Content Marketing 136

Search Engine Land

DECEMBER 16, 2022

Adapting to SEO shifts , reduced paid spending, and the general consensus of having to do more with less have hit marketers hard. With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance. Get the daily newsletter search marketers rely on.

Communications 94

Communications SEO CMO PR 94

Adobe Experience Cloud Blog

APRIL 12, 2019

Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of “Can you just make it prettier?”. For many marketers, working with a designer can be one of the most challenging tasks they face while building a brand. Bolster Your Brand by Learning to Speak ‘Designer’.

Communications 133

Communications Thought Leadership Marketing Marketers 133

Search Engine Land

OCTOBER 13, 2023

As marketing professionals, we frequently feel like we are at war with the financial decision-makers of our organizations. Marketing is just often seen as a cost center since we’re not directly bringing in revenue like sales or customer success,” Marcotullio said.

Communications 115

Communications SEO Finance Education 115

Digital Marketer

DECEMBER 12, 2022

When you combine messaging infused with your personality along with the exact strategies to help you communicate your brand to the people who want to buy from you … this is where the real magic happens. So, how do you start to understand your unique communication style? How (and Why) Include Your Whole Company in Digital Marketing.

Communications 88

Communications Digital Marketing Price Place 88

Martech

FEBRUARY 18, 2022

IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone.

Communications 112

Communications Transform Retail Advertising 112

Adams & Knight Marketing

MAY 17, 2020

Adams & Knight, one of Connecticut’s largest digital marketing agencies, recently won five prestigious Communicator Awards, including three top awards of excellence in each of the agency’s key industries: financial services, healthcare and travel/leisure. About the Communicator Awards.

Communications 130

Communications CMO Advertising Advertisers 130

Martech

FEBRUARY 24, 2022

The stakes are high for marketers today to adapt and scale their operations. Yet, many do not realize there is one overlooked issue that’s seriously costing their organizations—one that, if addressed, could significantly enhance their business: poor communication. Boost productivity and profitability with effective communication.

Communications 107

Communications Product Management Customer 107

Litmus

JULY 26, 2021

Email is often the most important component of a communications strategy. It may not be the sole method and probably shouldn’t be, but treating it as if it were can lead to well-positioned, effective communications—that break through and drive strong results. Let’s go well beyond ‘First Name’ when personalizing. Where we need to go.

Communications 106

Communications Succession Planning Place Price 106

Hubspot Marketing

SEPTEMBER 18, 2019

While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR mess for the detergent brand in question, Tide , whose crisis communication team had to figure out how to respond to America’s teens swallowing their toxic product. For example, you might conduct an audit to identify gaps in your marketing plan.

Communications 133

Communications PR Advertising Advertisers 133

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills.

Communications 104

Communications PR Gen Z Analytics 104

Search Engine Land

OCTOBER 19, 2022

Then the email drops: counter to what the agency is seeing, company data shows that the marketing team isn’t hitting goals. Every marketing department I’ve ever worked for or with has changed goals from time to time. Build – and stick to – a communication cadence. Get the daily newsletter search marketers rely on.

Communications 89

Communications eCommerce Advertising Advertisers 89

Sprout Social

JULY 6, 2021

Once you throw regular client communications into the mix, it can feel impossible to find the time to step back and reflect on your overall performance. To build this trust, agencies need to carve out time to encourage open, meaningful communication as a part of their standard process. They require a foundation of trust.

Communications 133

Communications Social Media Marketing Analytics Price 133

Marketing Sherpa

MAY 25, 2023

Every Wednesday, we hold a free Marketing LiveClass as part of ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. Everyone is welcome to join and learn, as we build marketing funnels with members of the MECLABS SuperFunnel Research Cohort.

Communications 82

Communications Marketing Marketers 82

Content Marketing Institute

APRIL 25, 2023

Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project. You focus too much on the content and not enough on the internal communication plan. Continue reading →

Communications 96

Communications Content Marketing Marketing Marketers 96

Duct Tape Marketing

DECEMBER 18, 2020

How to Create Meaningful Business Communication written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Fred Dust. His latest book Making Conversation: Seven Essential Elements of Meaningful Communication is the topic of today’s podcast. . How does digital communication get in the way?

Communications 92

Communications Education Marketing Marketers 92

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. After a few tumultuous years, the corporate communications field has evolved dramatically. Executive communications . It elevates the meal, taking it to new and improved heights. . Social listening.

Communications 124

Communications Finance Health Management 124

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

Marketing 119

Marketing Marketers Finance Customer loyalty 119

Duct Tape Marketing

AUGUST 4, 2020

How to Communicate Your Brand Story with Simple Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Donald Miller. In this episode of the Duct Tape Marketing Podcast , I interview Donald Miller, the CEO of StoryBrand. What does Marketing Made Simple accomplish?

Communications 101

Communications Branding Entertainment Marketing 101

Martech

FEBRUARY 16, 2022

Persado, the AI-powered language generation platform, has announced a new Language Profiles solution that will use first-party language and communication preferences to automatically generate messaging to appeal to audience segments of individual customers. Get the daily newsletter digital marketers rely on. Language Profiles.

Communications 96

Communications Digital Marketing Customer Content Marketing 96

Zumvu

APRIL 23, 2024

These include data breaches, product recalls, market downturns and public relations conflicts that can erupt at any moment. Everyday business life is full of challenges.

Communications 52

Communications Management Product Marketing 52

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Communications professionals are increasingly involved with managing brand and corporate identity. Let’s get into the question of, “What is executive communication?”

Communications 85

Communications Thought Leadership PR Health 85

Duct Tape Marketing

MARCH 11, 2020

Cultivating Compelling Communications for Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Justin Brady. Today on the Duct Tape Marketing Podcast, I sit down with PR expert, writer, and podcaster Justin Brady. Marketing Podcast with Justin Brady. Podcast Transcript.

Communications 92

Communications PR Marketing Strategy Customer 92

David Meerman Scott

MAY 18, 2021

Let's work together to eliminate these old tropes from the way we communicate. The language of war is used in business and the media so frequently that people don’t even question the appropriateness.

Communications 92

Communications PR Copywriting Advertising 92

Sprout Social

MARCH 12, 2021

As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Today, as access to the vaccine expands, marketers have a new challenge: how to plan for reopening. Fortunately, marketers have always been adaptable.

Communications 95

Communications Transform Health Management 95

Duct Tape Marketing

JULY 28, 2021

How To Speak Confidently, Communicate Effectively, And Win Your Audience written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Agency Spark Podcast with Tyler Foley.

Communications 101

Communications Management Marketing Marketers 101

Marketing Insider Group

MAY 3, 2017

We’ve entered a new era of marketing where customers expect a relevant experience that’s matched to their specific needs. The post What Marketing Communications Should You Personalize? The post What Marketing Communications Should You Personalize? appeared first on Marketing Insider Group.

Communications 75

Communications Marketing Marketers Customer 75

Hubspot Marketing

JANUARY 9, 2020

Whatever your niche or industry, there can surely be no debate — effective communication is critical to success. reveals that businesses are struggling as much as ever to effectively communicate. reveals that businesses are struggling as much as ever to effectively communicate. People know the stakes are high here.

Communications 86

Communications Management Product Customer 86