Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

Health 113

Health Email Marketing Communications Promotion 113

Customers.ai

NOVEMBER 16, 2023

The success of email marketing hinges on a fundamental metric: email deliverability. Studies reveal that nearly 20% of emails never reach their intended recipients. This is pretty troubling for DTC marketers when you consider that the return on investment for email marketing is unmatched.

Marketing 78

Marketing Marketers User-Generated Email Marketing 78

Litmus

JANUARY 4, 2023

You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes referred to as inbox placement) can be complex, but having a solid understanding of the fundamentals can make a huge difference.

eBook 114

eBook Email Marketing Branding Customer 114

Customers.ai

MARCH 17, 2023

It’s easier than ever to send emails to thousands of people. There are dozens of tools that let you send hundreds or thousands of emails at once. Getting those emails delivered? That’s where email deliverability tools come in. I have 7 amazing email deliverability tools to get your email delivery rates way up.

Promotion 126

Promotion User-Generated Price Customer 126

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 129

Email Marketing Health Marketing Marketers 129

Search Engine Land

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Email Marketing 118

Email Marketing Copywriting Marketing Marketers 118

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Email Marketing 115

Email Marketing Copywriting Marketing Marketers 115

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Email Marketing 125

Email Marketing Marketing Marketers CMO 125

Martech

OCTOBER 31, 2023

Confirmation emails are more than just a courtesy. So, what do you do when your confirmation emails aren’t being delivered? The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.

Customer 115

Customer Customer Journey Communications Email Marketing 115

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. AI-powered personalization significantly boosts customer satisfaction by providing tailored marketing experiences.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Martech

JULY 30, 2024

Speed : Cycle time and on-time delivery. Dig deeper: 6 reasons why you need a marketing work management tool Leverage data to ensure you have the right talent Start with the project data you track around deliverables — volume, complexity and level of effort. Will it be creative marketing campaigns (i.e., Don’t stop there.

Management 117

Management Health Marketing Marketers 117

Litmus

JULY 13, 2021

Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see what happens after the send, too. An email bounce is the technological equivalent to getting a letter marked “return to sender.” It means your email wasn’t able to be delivered.

Email Marketing 113

Email Marketing Management Place Marketers 113

Litmus

OCTOBER 21, 2022

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. Email deliverability basics. Here’s a preview of some terms we cover in them.

User-Generated 127

User-Generated Branding Marketers Marketing 127

Customers.ai

SEPTEMBER 6, 2023

You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the years. But there are risks associated with email marketing and cold email outreach that marketers want to avoid if at all possible. No, not that!

Outbound Marketing 111

Outbound Marketing User-Generated Copywriting Email Marketing 111

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Email Marketing 110

Email Marketing Management Law Marketing 110

Martech

AUGUST 28, 2024

Curated visualizations As mentioned above, Workfront Planning will visualize day-to-day marketing operations in different kinds of views. Campaign brief creation Generative AI capabilities allow the uploading of existing campaign planning materials (such as presentation decks) to create a new marketing brief. Spreadsheet view.

User-Generated 117

User-Generated Place Product Marketing Product 117

Customers.ai

FEBRUARY 20, 2024

Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an automatic deliverability score! So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct?

Email Marketing 78

Email Marketing CRM User-Generated eCommerce 78

Martech

SEPTEMBER 7, 2022

Email shows no signs of slowing down. With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email deliverability?

Email Marketing 113

Email Marketing Branding Performance Marketing Customer 113

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Focus on infrastructure. “It

Email Marketing 120

Email Marketing Transform Marketing Marketers 120

Martech

FEBRUARY 8, 2024

The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. “The augmented reality advertising market is projected to generate $1.2 Business email address Subscribe Processing. billion in revenue in the U.S. Why we care. The IAB has already tackled in-game advertising.

User-Generated 110

User-Generated Advertising Advertisers Product 110

Campaign Monitor

MARCH 23, 2023

When it comes to emails, we spend so much time creating the perfect subject line and images that will hit just right. But none of that matters if your your emails land in spam, or worse, don’t get delivered. We’ve listed some key factors to consider before sending your next email.

Communications 87

Communications Branding Management Email Marketing 87

Litmus

NOVEMBER 17, 2021

There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What you’ll learn in this article: The difference between delivery and deliverability. 5 tips for improving deliverability. What’s the difference between delivery and deliverability?

Law 100

Law Analytics SEO Promotion 100

Customers.ai

NOVEMBER 20, 2023

Tip 1: Expand Email Captures with Website ID Pixel Expand your email captures by identifying anonymous website visitors. Extracting additional information, such as phone numbers and secondary emails, can enhance the targeting capabilities and potentially double or triple the size of remarketing audiences. Install the Customers.ai

eCommerce 116

eCommerce Shoppers Promotion Partner Marketing 116

GrowMatik

DECEMBER 15, 2022

Email deliverability, which refers to your chances of successfully delivering your emails to a recipient’s inbox, is affected by many factors, from authentication records to effective opt-in forms, subject lines and more. Your email campaign’s worst enemies: Spam traps and spammy content. Email address validator.

Shipping 93

Shipping Email Marketing Management Branding 93

Campaign Monitor

MARCH 23, 2023

Covid had a big impact on sending emails in 2020 and as businesses adjust to consumer changes post-vaccine rollout in 2021, it’s important to take a moment and assess your email marketing strategy. We’ve listed some key factors to consider before sending your next email.

Email Marketing 66

Email Marketing Communications Marketing Strategy Branding 66

Campaign Monitor

OCTOBER 21, 2022

Q&A with Global Deliverability Manager John Peters. With the holiday season just around the corner, and the prospect of sending more emails to your subscribers than usual, not to mention the influx they’ll no doubt receive from other brands, we want to make sure you feel prepared and holiday ready.

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Management Customer Place Branding 92

Spiralytics

MAY 23, 2024

Email spam filters are useful in deciding which messages end up in your inbox. Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. Luckily, there are methods to optimize your emails for optimal deliverability and navigate smoothly through the spam filters.

Law 52

Law User-Generated Email Marketing Digital Marketing 52

AWeber

MARCH 29, 2022

Have you ever received an email with a “do not reply” address like noreply@example.com or do-not-reply@example.com. I don’t like the way they look in my inbox, with their tough and unwelcoming facade, so I marked the emails as trash without even reading them. What is a no-reply email address? 2 - Decrease email deliverability.

Communications 122

Communications Customer Email Marketing Marketing 122

Litmus

FEBRUARY 2, 2024

Every email marketer wants their messages to arrive in the inbox and not the spam folder. So when Gmail and Yahoo announced they’d be enforcing new sender guidelines that deeply affect deliverability for anyone sending to their addresses, every email marketer’s ears perked up.

Key Performance Indicator 92

Key Performance Indicator Email Marketing Education Communications 92

AWeber

MAY 6, 2022

Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading.

Copywriting 123

Copywriting User-Generated eCommerce Email Marketing 123

Martech

AUGUST 3, 2023

Email remains a powerful and cost-effective tool for content delivery and marketing offers, despite frequent predictions to the contrary. But acquiring new email addresses requires a lot of effort, which raises the question of return on investment. How much can you afford to spend on a new email address?

Whitepaper 98

Whitepaper Price Email Marketing Marketing Strategy 98

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. How valuable is a clickthrough rate?

Email Marketing 134

Email Marketing Analytics User-Generated Marketing 134

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization.

eCommerce 117

eCommerce CRM Marketing Strategy Place 117

Hubspot Marketing

FEBRUARY 2, 2023

In fact, companies with mature value-delivery processes deliver projects on time more frequently than those without project management (63% compared to 39%). After all, if you’re consistently submitting high-quality deliverables on time, then you’re bound to win people over. You’ll increase buy-in. Know your metrics.

Management 139

Management Communications Finance Product 139

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. That said, how much should one invest in email marketing?

Email Marketing 130

Email Marketing Thought Leadership Millennials Marketing 130

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox ? Recipients mark your email as spam instead of unsubscribing.

Email Marketing 95

Email Marketing Analytics Communications Management 95

Adobe Experience Cloud Blog

MARCH 26, 2018

You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. This Email Did Amazing!

Thought Leadership 134

Thought Leadership Shipping Email Marketing Video Marketing 134