Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

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Health Email Marketing Communications Promotion 110

Adobe Experience Cloud Blog

SEPTEMBER 17, 2013

Author: Jon Miller Most companies focus their time and energy on building their email marketing list – as well they should. Email Subscription Centers. Most opt-out forms are pretty bare: you ask a subscriber to enter his email address — if it’s not pre-populated — and, perhaps, his reason for leaving.

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Vertical Response

MARCH 8, 2024

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. This article cuts through the noise to directly address improving email deliverability. Ready to elevate your email game?

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Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

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Litmus

JULY 13, 2021

Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see what happens after the send, too. An email bounce is the technological equivalent to getting a letter marked “return to sender.” It means your email wasn’t able to be delivered.

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Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

Author: Dayna Rothman According to Return Path’s Email Intelligence Report Q4 2012, 18% of permission-based email in North America never reaches the inbox: 5% is classified as spam, and the remaining 13% simply goes missing. When it comes to modern email delivery, it’s good to know the fundamentals.

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Adobe Experience Cloud Blog

AUGUST 8, 2013

Author: Laura Atkins This week Marketo released The Definitive Guide to Engaging Email Marketing. We wanted to include insights and best practices from some of the leading minds in email marketing. What is your advice for creating engaging email marketing campaigns and content?

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Litmus

AUGUST 23, 2021

We send email campaigns to prompt recipients to take a specific action—to start using a new feature in our app, register for a webinar, or make a purchase from our online store. That’s why it’s crucial to track the performance of your campaigns and find both technical and marketing ways to improve the results. In-house audit.

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Adobe Experience Cloud Blog

MARCH 26, 2018

You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. This Email Did Amazing!

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Litmus

OCTOBER 21, 2022

You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. Email deliverability basics. Here’s a preview of some terms we cover in them.

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Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Focus on infrastructure. “It

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Litmus

JANUARY 4, 2023

You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes referred to as inbox placement) can be complex, but having a solid understanding of the fundamentals can make a huge difference.

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Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

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Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

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Email Marketing Management Law Marketers 110

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

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Martech

MARCH 4, 2024

New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Conscientious emailers, caught in the crossfire, will be collateral damage. Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules.

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Adobe Experience Cloud Blog

NOVEMBER 3, 2015

I have seen some absolutely outstanding stats from some of Marketo’s top customers—stats covering everything from email sends to opportunities sourced. Now, I want to share these stats with you so you can see the potential of what happens when smart marketers, the right technology and great campaigns come together. accomplishments.

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Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. That said, how much should one invest in email marketing?

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Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

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AWeber

MARCH 25, 2024

The number one most important factor in all of email marketing is deliverability. Because when you send an email to your audience the goal is to get seen, opened, and clicked. But if your emails never make it to your audience’s inbox, then there is no reason to send an email. What is email deliverability?

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Martech

MAY 30, 2024

“I use a warm-up tool, but my emails still end up in spam. This is a common struggle new clients bring to our demos, and here’s the truth: warm-up tools are great for beginners but are ineffective at improving email deliverability. Let’s be clear: email warm-up tools have their place. They don’t do that.

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Health User-Generated Email Marketing Place 106

Search Engine Land

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

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Martech

SEPTEMBER 7, 2022

Email shows no signs of slowing down. With an average ROI of $42 for every invested dollar , it’s still a star among marketing channels. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email deliverability?

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Martech

JULY 30, 2024

Speed : Cycle time and on-time delivery. Dig deeper: 6 reasons why you need a marketing work management tool Leverage data to ensure you have the right talent Start with the project data you track around deliverables — volume, complexity and level of effort. Will it be creative marketing campaigns (i.e., Don’t stop there.

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Management Health Marketers Marketing 116

AWeber

JUNE 2, 2024

If you send an email out into the wild and don’t review the metrics, did it really happen? But it does make it difficult to know what kind of impact your email had. An email open rate measures the number of people who opened your messages. Or, add specific details that tell subscribers exactly what they’ll get in your emails.

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Hubspot Marketing

DECEMBER 21, 2018

We all know the frustrating feeling -- maybe you've finally finished the script for your next marketing video, or you've collected all the images you need for your next campaign. Unfortunately, our email accounts can't carry as much storage as you might think. How to send large files via email. File too large.". Use a VPN.

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Customers.ai

MARCH 17, 2023

It’s easier than ever to send emails to thousands of people. There are dozens of tools that let you send hundreds or thousands of emails at once. Getting those emails delivered? That’s where email deliverability tools come in. I have 7 amazing email deliverability tools to get your email delivery rates way up.

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Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

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Email Marketing Copywriting Marketers Marketing 110

AWeber

MARCH 29, 2022

Have you ever received an email with a “do not reply” address like noreply@example.com or do-not-reply@example.com. I don’t like the way they look in my inbox, with their tough and unwelcoming facade, so I marked the emails as trash without even reading them. What is a no-reply email address? 2 - Decrease email deliverability.

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AWeber

MAY 6, 2022

Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading.

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Martech

OCTOBER 31, 2023

Confirmation emails are more than just a courtesy. So, what do you do when your confirmation emails aren’t being delivered? The organization is blocking the email Some organizations, like hospitals and utility companies, have email security systems that open and scan all emails before they are delivered to the recipient.

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Litmus

NOVEMBER 17, 2021

There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What you’ll learn in this article: The difference between delivery and deliverability. 5 tips for improving deliverability. What’s the difference between delivery and deliverability?

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Marketing Insider Group

JULY 28, 2020

One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing). In that spirit, our AgileSherpas (myself included) spend a lot of time sharing information on marketing agility with anybody and everybody who’ll listen.

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Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). Fast market analysis I was doing another consulting call with a company that works with boutique fitness salons.

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Hubspot Marketing

DECEMBER 20, 2017

A whopping number of emails hit your subscribers’ inboxes each day. With so much competition for attention, it’s inevitable that a percentage of your subscriber list will lose interest in and stop engaging with your email marketing campaigns. Re-engagement emails play a vital role in the email lifecycle.

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Hubspot Marketing

FEBRUARY 2, 2023

In fact, companies with mature value-delivery processes deliver projects on time more frequently than those without project management (63% compared to 39%). After all, if you’re consistently submitting high-quality deliverables on time, then you’re bound to win people over. You’ll increase buy-in. Know your metrics.

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Adobe Experience Cloud Blog

MAY 13, 2014

Author: Shyna Zhang No one has a better seat at the intersection of ‘digital’ and ‘customers’ than marketers. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters. Armed (and dangerous!),

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