Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. What does a content marketer do? How do you hire for a content marketer?

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Hubspot Marketing

MARCH 31, 2023

Some presentations are better than others. But the best presentations represent all three. And if you're looking to get started making your own presentation, why not learn from the best of the best? To help you kick your own presentations up a notch, we've curated 20 awesome PowerPoint and SlideShare decks below.

eBook 143

eBook Management Product Branding 143

Hubspot Marketing

MAY 3, 2018

You've probably heard how paramount blogging is to the success of your marketing. So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? The List-Based Post. The SlideShare Presentation Post. ugh, where do you even start? What Is a Blog?

eBook 145

eBook SEO User-Generated Millennials 145

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Do you know what your competition is writing about and how they market it?

Content Marketing 114

Content Marketing Marketing Marketers Energy 114

Moz

NOVEMBER 14, 2019

Posted by rosssimmonds If you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. Most marketers have embraced this idea because for years we screamed, "Content is king, create more content,"and that is what the world has done.

B2C 52

B2C Communications Influencer Marketing SEO 52

Hubspot Marketing

OCTOBER 27, 2022

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it's up-to-date, innovative, and engaging for your prospects and customers – no matter when or how they intend to buy. Who's the target audience for your content?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Duct Tape Marketing

NOVEMBER 15, 2012

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Aaron Dun – Enjoy! Don’t Wake Up With Your Website in a Ditch” Expand Your Content & Your Contributors to Keep Your Content Marketing Strategy Humming. It seems like content became the new hub of marketing virtually overnight.

New Markets 64

New Markets Marketing Marketers SEO 64

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself. A baseline of random acts of marketing punctuated by bursts of short-term activity won’t cut it.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Why Is Content Marketing Important in 2021? Content marketing ticks nearly every box for your business. They want information.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

eBook 143

eBook Promotion User-Generated Inbound Marketing 143

Hubspot Marketing

JANUARY 11, 2023

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves. Qualities of a Great Marketing Resume. How long should my marketing resume be?

Management 145

Management Marketing Marketers Inbound Marketing 145

Sprout Social

AUGUST 3, 2016

Your end goal will come from your Content Marketing Strategy. You could give an office tour, demonstrate how a product is used or present some tips. Try having a brainstorm session to create a plan with an end goal in mind. If you are feeling overwhelmed, don’t worry. Everything is figureoutable. Marie @marieforleo. Infographics.

User-Generated 69

User-Generated Product Customer Branding 69

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Hubspot Marketing

JANUARY 11, 2023

Here’s a list of mistakes to avoid in 2023, according to HubSpot Blog managers. Writing for yourself won’t always resonate with your intended audience,” said former Senior Content Marketing Manager at HubSpot Christina Perricone. On our marketing blog, one example of this is, " What is Digital Marketing."

User-Generated 145

User-Generated Law SEO Promotion 145

Neil Patel

JANUARY 15, 2021

Are you ready to double your search traffic ? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. Go to Ubersuggest.

SEO 145

SEO User-Generated Health Analytics 145

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . Less than five years ago, social media giant LinkedIn wasn’t the top result for searches related to LinkedIn for marketing.

Entertainment 65

Entertainment Thought Leadership Marketing Marketers 65

Content Marketing Institute

OCTOBER 24, 2017

We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. One reason for this is, in the words of Enterprise Marketer video blogger Jeff Julian , the way we consume content is moving more and more toward video, motion graphics, and audio. Video’s value proposition.

Key Performance Indicator 103

Key Performance Indicator Entertainment Content Marketing Education 103

Content Marketing Institute

FEBRUARY 13, 2018

I must get a version of this question in almost every content marketing workshop I run. Of course, there are some differences between B2C and B2B marketing – multiple stakeholders for one – but on an individual level, the two have far more in common than not. They want to be able to help others – help inform and inspire.”.

Whitepaper 111

Whitepaper Branding B2C Thought Leadership 111

Content Marketing Institute

AUGUST 14, 2018

If you could pick one thing in content marketing you want to go away today, what would it be? That’s what we asked Content Marketing World presenters. Chatbots, webinars, livestreaming, GIFs, influencers, ROI, and many other topics are on the list. Marketers need to get smarter right now about how to leverage them.

Content Marketing 96

Content Marketing Marketing Marketers Education 96

Hubspot Marketing

AUGUST 7, 2018

That marketing strategy guide. From your perspective as a marketer or business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company. Content creation is the ultimate inbound marketing practice. all content. The solution?

User-Generated 142

User-Generated Whitepaper Promotion eBook 142

Neil Patel

OCTOBER 30, 2020

As marketers, we use storytelling to help make our ideas stick. Competition in native advertising and social media marketing is fierce. This is the essence of successful media marketing. In short, it’s an amazing secret weapon when it comes to your marketing strategy. Why does it work? Our readership is drowning.

Communications 145

Communications User-Generated Social Media Marketing Product 145

Hubspot Marketing

FEBRUARY 3, 2023

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. Below, you'll find a list of 36 fantastic tools and resources to help you research, write, edit, and design content more easily. So my example would be site:blog.hubspot.com marketing resources.

eBook 116

eBook User-Generated Whitepaper Thought Leadership 116