Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? It includes actionable tips and templates to set you up for success.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.

Product 104

Product Price Copywriting Shipping 104

Hubspot Marketing

DECEMBER 29, 2023

(Psst: If you want to learn more about programmatic marketing, check out Programmatic Ads 101: The Plain-English Guide to Programmatic Advertising.) With programmatic SEO (or pSEO), you are making pages that target keywords nearly automatically. Let’s start with examples of pages you can design with programmatic SEO. “At

SEO 117

SEO User-Generated CRM Manufacturing 117

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 107

Energy Marketing Marketers Direct Mail 107

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. The trouble is, many Excel templates and spreadsheets are riddled with numbers and formulas that aren’t all that inviting. Marketing Excel Templates.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

AWeber

APRIL 23, 2024

Mornings spent racing to your page to discover how your last post performed. When you’re ready to turn your social media followers into paying customers, a link in bio landing page can help you get there. On most social platforms, brands can add a link to their bio (or “profile”) page. You’ve done it all.

User-Generated 75

User-Generated Analytics eCommerce Price 75

Hubspot Marketing

APRIL 2, 2024

But what they're doing on those mobile devices is even more compelling for marketers like us. This guide sets out to answer those questions, offer some compelling statistics, and teach you the key features of responsive design all marketers should know about. (For reference, the world population is currently 7.8 Let’s get started.

Shoppers 99

Shoppers Price User-Generated Customer 99

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

Search Engine Land

APRIL 11, 2024

We’ll also discuss the specific solutions, such as landing page optimization, leveraging Google Click ID (GCLID), integrating with Zapier and using call tracking tools like CallRail. Phone number tracking Most businesses use their main phone number as their marketing number. Phone number tracking. Call assets.

Digital Marketing 100

Digital Marketing Advertising Advertisers Customer 100

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. Email marketing is one of the most effective and profitable ways to connect with current and potential customers, but it’s also an area rife with potential pitfalls and easy-to-make mistakes.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Hubspot Marketing

NOVEMBER 13, 2023

Sometimes, marketing teams also run into tight budgets. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. For example, I took on the role of owner at a costume store and created a landing page for a Halloween sale.

User-Generated 110

User-Generated Energy Promotion Advertising 110

AWeber

FEBRUARY 12, 2024

And email marketing has always been the best way to increase repeat sales. Learn how Etsy top sellers collect email addresses Create your sign up landing page You have email addresses, now what? Create a simple landing page that makes it easy for customers to opt-in to receive your emails. How to use it?

Real Estate 93

Real Estate Promotion Communications Email Marketing 93

AWeber

NOVEMBER 2, 2022

But it's also an excellent tool for moving people into the "subscribe" stage of your marketing funnel. We're not saying that email marketing is better than social media. But first, why do you need both email marketing and social media? of respondents use email marketing while 71.7% Template #1: Linktree Landing Page.

Email Marketing 129

Email Marketing Promotion Communications eBook 129

Hubspot Marketing

JULY 14, 2022

Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? It’s true, but landing pages don't convert visitors to leads all by themselves. of marketers using them. A few years ago, we created ebook templates to help make this process easier for you.

eBook 145

eBook Education User-Generated Communications 145

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

OCTOBER 20, 2023

You may already have data you can convert to various types of PSEO pages or quickly compile data that maps to a specific content type here. Travel and geography-based pages The best-known, highly valuable programmatic SEO page type is travel or geography-based sites like Yelp, Tripadvisor and Booking.com.

SEO 115

SEO Entertainment Product Digital Marketing 115

Hubspot Marketing

JANUARY 13, 2023

Marketing Qualified Lead (MQL). Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call. An example of an MQL is a contact who fills out a landing page form for an offer. This can be an ebook , a course, or a template.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

JANUARY 11, 2023

As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves. Qualities of a Great Marketing Resume. How long should my marketing resume be?

Management 144

Management Marketing Marketers Inbound Marketing 144

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Dig deeper: Top AI tips and prompts to supercharge your content marketing Resonating content One of the biggest challenges for startups is creating content that resonates. They are increasingly prevalent in a variety of industries.

Content Marketing 122

Content Marketing User-Generated Marketing Marketers 122

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

eBook 141

eBook Promotion User-Generated Inbound Marketing 141

AWeber

OCTOBER 11, 2022

And over 77% of the professionals sending those messages use email marketing templates. Email templates are an easy and time-efficient way to create the beautifully branded messages you need to get noticed. And while most email service providers offer dozens of templates to choose from, AWeber has more than 600.

Email Marketing 95

Email Marketing Marketing Marketers Entertainment 95

Customers.ai

JUNE 8, 2022

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects, nurture qualified leads, and automate sales outreach. If you don’t have a funnel, you run the risk of wasting money and marketing resources on the wrong prospects. Do digital marketing funnels really work?

Digital Marketing 126

Digital Marketing Whitepaper Customer Journey Marketing 126

Hubspot Marketing

DECEMBER 29, 2023

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. What is a landing page?

eBook 114

eBook User-Generated Whitepaper Place 114

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Conversion rate optimization (CRO) is crucial for marketing success. What is CRO?

Transform 52

Transform Analytics Copywriting Marketing 52

AWeber

JANUARY 23, 2024

Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. Signup forms and landing pages to help grow your newsletter list.

Price 89

Price eCommerce User-Generated Affiliate Marketing 89

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Unbounce

JUNE 6, 2023

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Filling out a templated campaign brief. Not write that landing page. Could AI actually, seriously, build a whole marketing campaign on its own? 00:00:00] Pete: Hey marketers! What are the KPIs, dangit?)

Marketing 126

Marketing Marketers Entertainment Transform 126

Martech

FEBRUARY 5, 2024

This transition was unlikely to affect many Marketo users or any landing pages, however it was advised to update one’s website in early January if your website loads on its own version of the jQuery library and there are embedded forms present. More information can be found in this Marketo Nation Article. compatibility.

Advertising 98

Advertising Advertisers Customer Marketing 98

Hubspot Marketing

JUNE 13, 2023

The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you're probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you've come to the right blog. Image Source 5.

User-Generated 123

User-Generated Price Marketing Marketers 123

Hubspot Marketing

DECEMBER 21, 2020

Ask any marketer who's responsible for copywriting about their writing process, and you'll quickly find out that there's no specific process to follow. 10 Copywriting Templates to Use in Marketing. Email Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Download these templates.

Copywriting 144

Copywriting eBook Communications Marketing 144

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 135

Personalized Marketing Marketing Marketers Energy 135

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Landing Page : This is where your lead magnet captures information provided by the visitor. This email marketing campaign starts a conversation with the lead to keep them engaged with your business.

eBook 145

eBook Finance User-Generated Transform 145

AWeber

AUGUST 31, 2022

What you’ll learn: How to use AWeber’s landing page builder and Ecommerce tools, along with how to develop ideas for digital products and how to set them up to sell and be fulfilled automatically - while you go do other things (sip a margarita on the beach, play with your kids, explore how to make cheese… whatever you’re into).

eCommerce 116

eCommerce eBook Price Promotion 116

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. But what is marketing attribution?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Hubspot Marketing

APRIL 21, 2022

When prospects first come to your business page, they probably won’t just click and buy your offering immediately. For example, if your business is building a brand new website, you’ll have to begin creating a content map based on why the customer is going to your page. Download a content map template. Image Source.

Price 144

Price CRM Marketing Marketers 144

Unbounce

MARCH 5, 2024

You spend hours meticulously crafting a landing page for your campaign, perfecting every aspect of the copy, design, images, and page flow. Then you launch the page and wait for the conversions to come rolling in—and wait, and wait, while your analytics dashboard stays as quiet as a silent auction at a mime convention.

Price 98

Price eCommerce User-Generated Transform 98