The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of marketing effortsa remarkable 100% increase since 2022. within three years.

Transform

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing

SmartBrief - Marketing

DECEMBER 18, 2024

This high level of trust underscores the potential for effective marketing to young Hispanics through social media influencers. Social media influencers are essential to the Hispanic market and should be included in any marketing strategy. Opinions expressed by SmartBrief contributors are their own.

Gen Z

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success.

Market Research

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan

Martech

SEPTEMBER 10, 2024

Market research is indispensable for businesses, guiding strategies and decisions with data-driven insights. This diminishes the research’s value and weakens marketing’s credibility. Market research combines science (i.e., Why is market research underutilized? Incorporating new data sources.

Market Research

Sachs Marketing Group

APRIL 30, 2025

As a business, community outreach marketing is crucial to connecting to your local area. Definition and Importance Community outreach marketing involves partnering with other organizations or brands to raise awareness about products or services. It involves promoting content, building relationships, and finding new clients.

Marketing Strategy

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. But what practical marketing applications does AI have for brand tracking — and how accurate is it?

Branding

Sprout Social

JUNE 11, 2025

More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Stay compliant with UK regulations If you’re marketing across socials in the UK you need to remember to always follow ASA guidelines.

Influencer Marketing

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine.

Customer Acquisition

Litmus

OCTOBER 16, 2024

In this article, we’ll cover what customer lifecycle marketing is and how you can implement it to convert casual browsers into loyal brand advocates. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing asks, “How can we keep our product relevant?”

Health

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Martech

MAY 5, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? Processing. Give it a try.

Marketers

OnDemand CMO

DECEMBER 18, 2024

AI is no longer a nice-to-have; its officially the backbone of smart marketing. Do More with Less: Welcome to the Efficiency Economy Budgets are tightening, and marketing teams are being asked to deliver more results with fewer resources. Lets take a closer look at your current strategy Take our Marketing Assessment today.

Transform

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. We have bought the secret strategies they have implemented in their social media marketing plans to gain success.

Promotion

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. That’s what we are here for.

eCommerce

Martech

OCTOBER 24, 2024

Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities. brings its Marketing Mix Modeling and Analytics App to the Snowflake AI Data Cloud. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies.

User-Generated

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing

Hubspot Marketing

DECEMBER 2, 2024

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. More importantly, it lowers the barrier to entry for sophisticated marketing efforts, improving the way we can interact with and build on customer relationships. So, where are the challenges?

Customer Journey

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Other marketers will stay focused on quality. Don’t despair.

SEO

Welcome Software

DECEMBER 18, 2024

If you work in a small business, we don't have to tell you twice about the common pain points in marketing. Optimizely is a comprehensive digital experience platform designed specifically for modern marketers who need flexibility, efficiency, and data-driven insights. 2) Mailchimp: Email marketing made easy What is Mailchimp?

Transform

Duct Tape Marketing

JANUARY 10, 2025

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO.

CMO

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. Now, it takes strategy, precision, and the right tools to stand out in the crowd. From advanced segmentation to automation, Klaviyo and surrounding Klaviyo tools equip you to tackle the challenges of modern email marketing with ease. In other words, it’s not just numbers.

Email Marketing

Duct Tape Marketing

JULY 16, 2024

Fractional CMO Services: Strategy Before Tactics an Interview with John Jantsch written by John Jantsch read more at Duct Tape Marketing In a recent interview on the Near Media podcast , I had the opportunity to discuss the growing trend of fractional CMO services and how they can benefit small to midsize businesses (SMBs).

CMO

Lusha

DECEMBER 9, 2024

But there’s a key question you need to answer: How big is your market? Getting this wrong can lead to missed chances or putting too much money into a smaller market than you thought. The answer lies in figuring out your Total Addressable Market (TAM). Understanding the Total Addressable Market What is TAM?

Price

Hootsuite

APRIL 2, 2025

Think of a memorable marketing campaign. The best marketing campaigns have a narrative that makes you feel something. And for every brand hes worked with, storytelling has been an important marketing strategy. And effective brand storytelling is the secret to success on social media and beyond.

Branding

Marketing Insider Group

DECEMBER 18, 2024

Paid media advertising has become a driving force in marketing strategies, especially for brands focused on expanding visibility and reaching targeted audiences. From social media ads to pay-per-click campaigns, these strategies build brand awareness while cultivating meaningful connections with potential customers.

Advertisers

Welcome Software

MAY 7, 2025

This “one and done” attitude is not the attitude of a modern-day marketer, especially when it comes to high-quality content you've worked hard over. This tactic is all about squeezing the lemon with your marketing efforts, making sure high-quality content gets the most out of it. More formats. More channels. More demand.

Transform

Vertical Response

JUNE 4, 2025

Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. Key Takeaways Marketing amnesia occurs when customers forget a brand due to ineffective engagement and lack of brand recall, leading to diminished customer loyalty. But dont worry.

Branding

Sprout Social

JULY 15, 2025

Identify top-performing content Knowing which posts in your X/ Twitter marketing strategy resonate most with your target audience helps refine your approach and allows you to continually build on what works. It allows you to understand what’s working and what’s not, adapt your messaging and stay ahead of competitors.

Analytics

Vertical Response

MAY 25, 2025

Youll learn key strategies to optimize your landing page effectively. Key Takeaways Effective landing page SEO combines search engine optimization techniques and targeted marketing strategies to enhance visibility and drive conversions. In the following subsections, well explore these off-page SEO techniques in detail.

SEO

Hubspot Marketing

OCTOBER 29, 2024

I wanted to find out how exactly B2B ecommerce strategies differ from B2C ones, the different types of B2B ecommerce channels, and how to successfully market a B2B business, so I talked to the people who know it best. Here’s how to get your B2B ecommerce strategy right, according to industry experts.

eCommerce

Lusha

NOVEMBER 11, 2024

It involves strategies to capture the interest of decision-makers in other companies and guide them through the sales process until they’re ready to buy. B2B lead generation is essential for sales and marketing in any B2B company. It’s especially useful for businesses with active websites and content marketing strategies.

CRM

Marketing Insider Group

OCTOBER 1, 2024

Quick Takeaways CRM reporting and analytics provide actionable insights that guide better business strategies. CRM tools enable precise customer grouping, leading to more targeted and effective marketing campaigns. These insights mean businesses can develop more personalized customer engagement and retention strategies.

CRM