Aspiration Marketing

AUGUST 30, 2023

In the ever-evolving world of digital marketing, staying ahead of the curve is essential for success. Marketing leaders constantly seek ways to build better customer experience, run effective campaigns, and drive revenue. However, a common challenge lies in navigating the complexities of disconnected tech stacks.

Digital Marketing 233

Digital Marketing Market Trends Marketing Marketers 233

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. First, you don’t have to throw out your entire current B2B marketing strategy.

Customer loyalty 84

Customer loyalty Marketing Marketers CMO 84

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 98

Influencer Marketing Health Transform Marketing 98

Aspiration Marketing

DECEMBER 22, 2022

All marketing is multi-channel at this point, with needs to be addressed in social media, SEO, PPC, email, and more. Marketers and business owners need to follow what's trending, or they'll fall, possibly hopelessly behind. There is no shortage of digital marketing tips, tools, tricks, and trends across all industries.

Market Trends 130

Market Trends Marketing Marketers Digital Marketing 130

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. To help the marketers behind the scenes, Google expanded its inclusive marketing resource All In to cover disability inclusivity and accessibility.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Aspiration Marketing

OCTOBER 8, 2023

Thought leaders and disrupters who felt they had a good handle on the trends, movements, or developments at the beginning of the year are now in a perpetual evolution as the world moves and changes seemingly daily to adapt and stay relevant.

Market Trends 229

Market Trends Marketing Marketers Branding 229

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from. The consumerization of B2B marketing will continue.

Transform 111

Transform Whitepaper Direct Mail Marketing 111

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. 40% of all the respondents 18-44 years old described themselves as video content creators, according to the YouTube Trends Survey mentioned above.

Gen Z 121

Gen Z Millennials Marketing Marketers 121

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. As a marketer, I often stay on top of trends by reading up on marketing news, but when it comes to email, there's a much simpler method — scanning my inbox.

Email Marketing 106

Email Marketing Market Trends Marketing Marketers 106

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. As seasoned pros, we’ve seen trends come and go, but what’s unfolding this year is something different. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. You are a data-driven marketing expert with 10 years of experience running personalized campaigns.

Digital Marketing 137

Digital Marketing Customer loyalty User-Generated Marketing 137

Econsultancy

JANUARY 25, 2023

What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. Our trends for 2023: Resisting short-termism New privacy norms.

Market Trends 138

Market Trends eCommerce Retail Influencer Marketing 138

Aspiration Marketing

NOVEMBER 2, 2023

Content marketing grows by leaps and bounds each year and with good reason. The internet surfing public is tired of companies forcing products in their faces when they're all looking for help solving a problem.

Market Trends 173

Market Trends Content Marketing Marketing Marketers 173

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers pay too little attention to the message they are delivering.

Transform 115

Transform Marketing Marketers User-Generated 115

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Aspiration Marketing

OCTOBER 8, 2023

Marketing is a dynamic field. Automation, big data, artificial intelligence (and all that it enables), and even the ubiquitous nature of smartphones have all shaped the direction of what was formerly seen as a staid business function.

Market Trends 162

Market Trends Marketing Marketers Inbound Marketing 162

Rock Content

DECEMBER 16, 2023

These days, content marketing is more than just a good idea with your business’s ongoing branding and advertising goals. It’s an absolute must if you’re serious about staying relevant, as is staying on top of emerging trends. Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond.

Market Trends 77

Market Trends Content Marketing Transform Marketing 77

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 106

Transform Marketing Marketers User-Generated 106

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. AMP for email.

Market Trends 132

Market Trends Email Marketing CMO Marketing 132

Content Marketing Institute

DECEMBER 5, 2022

Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).

Market Trends 145

Market Trends Content Marketing Marketing Marketers 145

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. But let me be upfront: I approach the concept of “trends” with a healthy dose of skepticism.

Market Trends 79

Market Trends CMO Transform User-Generated 79

Neil Patel

NOVEMBER 15, 2021

As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies.

Marketing 145

Marketing Marketers SEO Marketing Strategy 145

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant.

Digital Marketing 85

Digital Marketing Market Trends User-Generated Transform 85

Businesses Grow

SEPTEMBER 30, 2022

On the new episode of The Marketing Companion, I thought I would have some fun debating the most relevant marketing trends for the next two years with Dennis Yu. Dennis and I debate 10 relevant marketing trends: Metaverse. email marketing. Influencer marketing. Content marketing.

Market Trends 103

Market Trends Influencer Marketing Social Media Marketing Marketing 103

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Transform 83

Transform User-Generated Marketing Marketers 83

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. If you want to stay ahead of the curve, look no further. Image Source 4.

Education 96

Education Market Trends Marketing Marketers 96

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. If you’re an entrepreneur and local businesspeople, keep your eye on these five trends in 2021: 1.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145

Duct Tape Marketing

DECEMBER 26, 2023

Decoding the Top 5 Marketing Trends of 2024 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to talk about the top 5 marketing trends for 2024. I'm going to talk about trends for 2024.

Market Trends 81

Market Trends Marketing Marketers Transform 81

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” With ad spend on influencer marketing in the US growing , it comes as no surprise that social ads are growing in importance too.

Retail 104

Retail Gen Z Market Trends Millennials 104

Search Engine Journal

APRIL 24, 2023

Keep up with the industry and develop a successful content marketing strategy with these top 10 trends. The post 10 Content Marketing Trends To Watch In 2023 appeared first on Search Engine Journal.

Market Trends 130

Market Trends Content Marketing Marketing Marketers 130

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. Market research helps you find the right customer for your brand in the first place. In 2023, AI has emerged as a must-know research tool for digital-age marketers. Here’s a closer look at what AI market research is all about and how you can make the most of it.

Market Research 79

Market Research Marketing Marketers Traditional Marketing 79

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 101

Affiliate Marketing Market Trends B2C Transform 101

Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Consumers are looking to spend, and it’s not too late for marketers to act. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. A survey of U.S.

Shoppers 112

Shoppers eCommerce Shipping Retail 112

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Email remains a dominant channel for marketers, consumers, and the overall success of a business. Rethinking analytics.

Email Marketing 118

Email Marketing Health Marketing Marketers 118