Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 104

PR Customer loyalty User-Generated Marketing 104

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Vertical Response

APRIL 4, 2022

What if you were ignoring one of the most powerful marketing tools in your arsenal? When it comes to digital marketing, it’s easy to throw money at many different solutions without seeing any real results. But there is one solution that offers both amazing results: mass email marketing. Why Mass Email Marketing Is Popular.

Email Marketing 78

Email Marketing Millennials Marketing Marketers 78

Hubspot Marketing

MARCH 12, 2020

That’s why, as a marketer, having an integrated media plan is important for your marketing strategy. In fact, 90% of customers expect consistent interactions across channels and 87% of retailers agree that an omnichannel marketing strategy is critical to their success. Spoiler alert: it was SKIMS.). Integrated Media Planning.

Marketing Strategy 120

Marketing Strategy Millennials Target Market Marketing 120

Digital Marketer

JUNE 7, 2023

You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. What is Ecommerce Social Media Marketing? If you’re one of them, we’ve got you covered.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Neil Patel

FEBRUARY 5, 2021

If you know what makes them tick and what influences their individual buying decisions, you can adapt your marketing strategy to increase conversions. Let me show you why it’s such a valuable tool for increasing marketing effectiveness and how you can deploy it across your business. 5 Reasons Why Psychometric Profiling Helps Marketers.

Marketing 133

Marketing Marketers Analytics Millennials 133

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Content Marketing 144

Content Marketing Gen Z Entertainment User-Generated 144

Neil Patel

APRIL 12, 2021

But Apple’s success isn’t just a matter of making a lot of money, or selling a lot of products. The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. How on earth do they do it?

Marketing Mix 141

Marketing Mix Retail Price Marketing 141

Sprout Social

NOVEMBER 12, 2023

Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. Influencer marketing campaigns are common brand collaborations. For example, e.l.f.

Branding 106

Branding Fashion Gen Z Entertainment 106

Neil Patel

MARCH 19, 2021

The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. In fact, they were the largest generation in history until millennials surpassed them.

Millennials 145

Millennials Advertising Advertisers Entertainment 145

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. They want information.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketing 145

Neil Patel

OCTOBER 6, 2021

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.”. You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. The hiccup comes with marketing. D2C, by definition, means you need to be able to reach your target audience.

Branding 116

Branding Millennials Price Retail 116

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. Download the complete Digital 2020 report to learn where to focus your social marketing efforts and how to better target your audience. is LinkedIn’s biggest market at 167M users, it has gained traction around the world.

User-Generated 145

User-Generated Marketing Marketers Education 145

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer Marketing 145

Influencer Marketing Marketing Marketers Affiliate Marketing 145

Neil Patel

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Influencer Marketing 121

Influencer Marketing Marketing Marketers Promotion 121

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Transform 145

Transform Marketing Marketers Millennials 145

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Why You Should Target Generation X Through Paid Ads.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Market Research 96

Market Research Gen Z Price B2C 96

Spiralytics

MAY 30, 2024

This level of engagement provides a golden opportunity for marketers and entrepreneurs like you to expand their reach and connect with a highly active online audience. But with the plethora of social media platforms available in the Philippines, where should you focus your efforts to maximize your marketing impact?

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Customers.ai

MARCH 4, 2022

Using a text blast service can get your marketing message to your audience quickly. This can be an extremely effective way to promote your business, product, or event. It’s imperative that you follow the Telephone Consumer Protection Act rules and regulations when doing text message marketing. 15 Text Blast Service Facts.

Millennials 52

Millennials Shoppers Marketing Marketers 52

Power Digital Marketing

FEBRUARY 18, 2019

Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future. So far, sounds like a nightmare for marketers using old, tried-and-true marketing tactics. How Gen Z Differs from Millennials.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Sachs Marketing Group

FEBRUARY 9, 2024

With cost-effective campaigns, detailed performance tracking, and diverse ad formats, small business owners can boost brand awareness, drive traffic, and increase sales, making Instagram an indispensable tool in their digital marketing arsenal. Want to take your social media marketing to the next level?

Advertising 52

Advertising Advertisers Transform Millennials 52

Hubspot Marketing

JANUARY 10, 2024

I'll go through the basics of how retargeting works , explain how you can use it to support your larger marketing goals, and outline an example of a Facebook Ad retargeting campaign. It essentially personalizes the message to resonate with the viewer, emphasizing products or services relevant to their interests.

User-Generated 107

User-Generated Advertising Advertisers Product 107

Duct Tape Marketing

MAY 26, 2020

How to Create Segmented User Experiences written by John Jantsch read more at Duct Tape Marketing. Unless you’re an incredibly niche service, it’s likely that you have at least a handful of types of people who benefit from your products or services. Create Target Market Personas.

Non-Profit 95

Non-Profit Millennials Thought Leadership User-Generated 95

Hubspot Marketing

JANUARY 21, 2020

Looking at their Instagram, you can gather a few clues: From skating to lifestyle and even surfing, Vans has a different Instagram account for each of their target audiences — and each account is just different enough to resonate with its specific consumer. Target audiences are used to define the buyer persona of a business, as well.

Food 139

Food Analytics Millennials Target Market 139

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale.

Management 116

Management Gen Z CRM Shipping 116

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Neil Patel

MAY 12, 2021

Another advantage with organic leads is these prospects are already interested in your product or service. Organic leads are crucial to any inbound marketing campaign , and they can ensure you get interest from your ideal prospects. Promote specific products off the back of a trending story. Your Business Description.

Gen Z 145

Gen Z User-Generated Inbound Marketing Promotion 145

Hootsuite

JULY 8, 2020

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. Your target audience informs all elements of your social media strategy. Here’s a hint before we dig in: Your target audience is not “everyone” ( unless you’re Google ).

Fashion 145

Fashion Food Analytics Education 145

Neil Patel

DECEMBER 21, 2021

The last thing you’d ever want to do is exclude a person or group of people through your marketing. Yet many marketers and writers have made this mistake. You significantly widen your target markets by opening the door to previously marginalized communities. Millennials are even more loyal to inclusive brands.

Millennials 132

Millennials Health Advertising Advertisers 132

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

Branding 145

Branding Fashion Shoppers Food 145

Neil Patel

FEBRUARY 26, 2021

Sometimes in marketing, keeping a close eye on the budget can be a challenge. If you’re not yet convinced about how effective the platform is, perhaps these numbers can give you more clarity: 58 percent of Millennials say they purchased a product because of an online or social media ad. Trend Forecasting.

Advertising 138

Advertising Advertisers User-Generated Millennials 138

Content Marketing Institute

APRIL 10, 2018

And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. presidential election, and NASCAR dads, which became a target audience in the 2004 elections, are closer to personas, though too thinly described. And millennials? Go deeper than a stock photo.

Millennials 108

Millennials Inbound Marketing PR Health 108

CXL

OCTOBER 31, 2022

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Designing an effective ad that resonates with your audience and achieves your marketing goals is more challenging. Make sure they get used across the company

eCommerce 85

eCommerce User-Generated Gen Z Copywriting 85

Adobe Experience Cloud Blog

FEBRUARY 28, 2014

Were Fitbit-brand products the most accurate at counting calories? I could view both brand’s products, side-by-side, on any number of retail sites. Consumers are supremely well informed and far more likely to investigate the retail value of products than to rely on logos.”. Which features did I need?

Branding 134

Branding Retail Thought Leadership Price 134

Hootsuite

DECEMBER 13, 2022

Ah, the age-old social media marketing trick: ask a question to encourage comments. Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. That’s where your TikTok marketing strategy comes in. Are we leaning into millennial cringe or Gen Z chaos? Be fearless.

Gen Z 107

Gen Z Entertainment SEO Social Media Marketing 107