Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Hubspot Marketing

DECEMBER 20, 2023

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. 11.17.23 #PinkFriday2 ?

Millennials 104

Millennials Shoppers User-Generated Marketing 104

Neil Patel

MARCH 25, 2021

Tapping into this diverse market offers a lucrative opportunity for brands. With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. Below, I’ll show you the strategies and tactics you need to sell products on TikTok.

Product 141

Product eCommerce User-Generated Millennials 141

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Adobe Experience Cloud Blog

JANUARY 26, 2016

Up until a few months ago, I didn’t realize I was a millennial. It’s just that millennials get a bad rap, and my parents instilled so much self-worth in me that I thought the negative millennial descriptors couldn’t possibly apply, right? Oh, my parents building me up to think I’m great is a tell-tale millennial attribute?

Millennials 91

Millennials Gen Z Thought Leadership Transform 91

Adobe Experience Cloud Blog

MARCH 28, 2019

They were 173% more likely to have received a faulty product and 68% more likely to have to re-input information when re-engaging with a retailer on a second platform. The post Millennials Have Higher Expectations for CX than Older Generations appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Millennials 130

Millennials Retail Entertainment Thought Leadership 130

Marketing Insider Group

DECEMBER 30, 2014

Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. By NewsCred Contributor, Dawn Papandrea.

Millennials 100

Millennials Content Marketing Finance User-Generated 100

Marketing Insider Group

AUGUST 3, 2015

If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation.

Millennials 90

Millennials Advertising Advertisers Content Marketing 90

Girl Power Marketing

MAY 18, 2022

Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to the Silent Generation. Pet Marketing for Gen X.

Millennials 98

Millennials Gen Z Food Marketing 98

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Neil Patel

NOVEMBER 16, 2020

As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. If you target millennials , this is the platform for you.

Product 145

Product Shipping Price Millennials 145

Marketing Insider Group

FEBRUARY 2, 2017

As 2016 comes to an end, it’s important as business owners that we spend time reflecting on the lessons we learned over the past 12 months, and thinking about what we can do next year to connect with more people, sell more products, and scale our businesses.

Millennials 91

Millennials eCommerce Retail Product 91

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Easy, straightforward omnichannel experiences are becoming an increasingly vital part of selling your product to appease these new buyers.

eCommerce 208

eCommerce Gen Z Transform Millennials 208

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. Image courtesy of Anita Lettink.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Rock Content

JANUARY 8, 2016

Marketing to the four different active generations in America can be tricky. This infographic is part of four-part series of cheat sheets to help marketers understand the basic characteristics of Millennials, Gen X, Baby Boomers, and Traditionalists.

Millennials 48

Millennials Inbound Marketing eBook User-Generated 48

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. The Influencer Marketing Landscape. Influencer Marketing Effectiveness. Influencer Marketing on Instagram. Influencer Marketing on TikTok. Let's dive in.

Influencer Marketing 137

Influencer Marketing Gen Z Millennials Price 137

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. dollars in 2022. dollars in 2022. dollars in 2022. dollars in 2022.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hubspot Marketing

JULY 26, 2023

The company has since expanded its product line to include clothing, loungewear, swimwear, and kid's items. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. A TikTok trend that’s helping brands tap a $465 million global market. Not just views.

Gen Z 100

Gen Z Millennials Food Global Marketing 100

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. Who is Gen Alpha? What is Gen Alpha Like?

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

Spiralytics

DECEMBER 5, 2022

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Gen Z 105

Gen Z Millennials Fashion Marketing 105

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 119

Gen Z Millennials User-Generated Marketing 119

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 128

Gen Z Pharmaceutical Customer Acquisition Marketing 128

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

Millennials 48

Millennials Entertainment User-Generated Marketing 48

Hubspot Marketing

DECEMBER 13, 2022

Which generation do you think is the hardest to reach with marketing content? Or Millennials who many other generations think are busy with "quiet quitting?". The truth is, while marketers find it challenging to understand and engage younger ever-evolving generations, Boomers are the clear outlier.

Gen Z 90

Gen Z Millennials Retail Marketing 90

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. However, audiences are still evaluating the content, not the video production techniques. The line between creators and their audiences is blurring, too.

Gen Z 124

Gen Z Millennials Marketing Marketers 124

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Hubspot Marketing

JULY 25, 2022

And rather than watching TV ads to find out about new products, nowadays, most of us stumble across ads in between YouTube videos. Instead, it's wise to focus your efforts on influencer marketing, since influencers have demonstrated a level of influence over their audiences that surpasses even that of friends and family.

Gen Z 116

Gen Z Millennials Retail Price 116

Marketing Insider Group

NOVEMBER 6, 2019

While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them.

Product 82

Product Gen Z Millennials Transform 82

Hubspot Marketing

APRIL 5, 2024

When I was growing up, QVC was the channel my mother would watch to discover new products and deals. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. And let's not forget about us millennials, who make up 33.7%

Gen Z 96

Gen Z Millennials Entertainment Manufacturing 96

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. Personalized marketing will increase ROI.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Millennials 134

Millennials Gen Z Retail Marketing 134

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

illumin

MAY 16, 2024

They suggest that millennials and Gen Z are increasingly willing to “cancel” brands on social media for perceived offensive humor. This gives brands a name value beyond their product offering. Humor, while not without risk, is a crucial tool in a marketer’s arsenal and they need to put it to good use.

Gen Z 52

Gen Z Millennials Entertainment Advertising 52

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Girl Power Marketing

MAY 18, 2022

Marketing in any industry requires a deep understanding of a brand’s target audience before creating campaigns and choosing distribution for those campaigns. When it comes to pet ownership, however, marketers must fully understand the preferences of all ages, from Generation Alpha to the Silent Generation.

Millennials 52

Millennials Gen Z Food Marketing 52