Hubspot Marketing

SEPTEMBER 23, 2024

Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. Tracking your performance is essential for any marketing activity, and SEO is no exception. For example, let’s say I run a local pizza restaurant and plan to expand into new markets within the next year.

SEO 130

SEO PR Thought Leadership Health 130

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. In 2009, the entire U.S.

SEO 108

SEO Management Price Thought Leadership 108

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). But as boring as it sounds, I went back to basic marketing principles and thought seriously about where our audience 'hangs out'.

Thought Leadership 61

Thought Leadership Whitepaper Shipping User-Generated 61

Adobe Experience Cloud Blog

NOVEMBER 5, 2015

Even companies that have a dedicated engineer—or even an entire team of them—may not be all that keen to devote their valuable time to carrying out the daily operations of other teams, like marketing. How do you know whether your marketing needs to be revamped? You can’t automatically tie together marketing activities across channels.

Thought Leadership 134

Thought Leadership Transform Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Author: Shyna Zhang In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. According to research from the Marketing Leadership Council, the formula for successful marketing automation deployment is comprised of: 50% of your success comes from organizational alignment.

eBook 134

eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

AUGUST 14, 2014

Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. What I failed to realize was that marketing operations (affectionately known as “MOPS” at Marketo) is at the core of a well-run marketing team.

Thought Leadership 134

Thought Leadership Acquisition Marketing Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 22, 2015

So this could all only mean one thing…it’s time to start planning your 2016 marketing programs! Whether you are marketing to other businesses or to consumers, planning is the most important thing you can do to ensure a successful year ahead. If you aren’t on the 2016 program planning bandwagon yet, you could be late to the game!

Thought Leadership 134

Thought Leadership Marketing Marketers Education 134

Adobe Experience Cloud Blog

JULY 8, 2015

Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. While all marketers have the ability to use these tools effectively over time, every project has a beginning.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

MARCH 26, 2015

Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Content Marketing Management.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 23, 2015

I like new technology, and I like gadgets. As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm.

Thought Leadership 134

Thought Leadership Marketing Marketers Digital Marketing 134

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. In my previous post, I discussed why website engagement is the new marketing “must-have”. The Problem.

Thought Leadership 134

Thought Leadership Education Marketing Mix Marketing 134

Adobe Experience Cloud Blog

APRIL 13, 2017

Author: Stacy Milman It’s springtime, and hopefully, April showers have got you thinking about your blooming MarTech stack or a refresh of your marketing engagement strategy. Spring also brings the annual Marketing Nation Summit. Party Like a Marketing Rock Star. Do Your Research. Hear Directly from Our Customers.

Thought Leadership 122

Thought Leadership Transform Marketing Marketers 122

Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Adobe Experience Cloud Blog

JULY 11, 2017

With the unannounced launch of her 2013 eponymous album—BEYONCÉ—Beyoncé broke music industry barriers and pioneered the surprise album launch as a net new marketing tactic in the music industry. As for Beyoncé as a brand and an entertainer, she has continued to push the envelope with her marketing. Ground Breaker.

Branding 0

Branding Entertainment Thought Leadership Marketing 0

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992.

Thought Leadership 48

Thought Leadership PR Marketing Marketers 48

Adobe Experience Cloud Blog

JUNE 22, 2015

Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. The way mobile apps enable marketers to reach their marketing goals is rapidly evolving, and we are seeing major shifts in mobile marketing tactics this year.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. As a marketer, focus on the KPIs that truly reflect profits earned. Don’t Buy Players, Buy Wins. Revenue per sales person.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Author: Patrick Groover Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

OCTOBER 3, 2016

Author: Joel York You might have heard about the rule that marketing managers should spend about 95% of their time thinking about marketing and 5% of their time thinking about management. However, marketing doesn’t live in isolation. However, marketing doesn’t live in isolation. Prepare for a Flood of Work.

Management 134

Management Thought Leadership Marketing Automation Platform Marketing 134

Buffer Marketing

SEPTEMBER 26, 2024

I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times. 7 social media marketing newsletters Social media marketing newsletters are a great way to keep your ear to the ground without doing any heavy lifting.

Thought Leadership 119

Thought Leadership Social Media Marketing Marketing Marketers 119

Adobe Experience Cloud Blog

MAY 7, 2021

Is there any connection between a marketer and a 4-year-old kid? Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. Many marketers have shown worry about the same message. For years, marketers have been using cookies for efficiency and productivity. Guess what?

Thought Leadership 174

Thought Leadership Marketing Marketers User-Generated 174

Marketing Insider Group

SEPTEMBER 8, 2015

.” This was one of the bold statements Brent Adamson, co-author of “ The Challenger Sale ,” and the recently released book “ The Challenger Customer ” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year. What is Challenger Marketing?

Thought Leadership 111

Thought Leadership Whitepaper Marketing Marketers 111

Adobe Experience Cloud Blog

AUGUST 26, 2019

The digital revolution has changed everything for marketers. Marketing now has a seat at the executive table, working alongside the C-suite to not only deliver on its traditional short-term KPIs but also facilitate the brand’s long-term vision. What Are You Trying To Prove With B2B Marketing? Our Native Tongue.

Thought Leadership 132

Thought Leadership Customer Journey Traditional Marketing Marketing 132

Adobe Experience Cloud Blog

JANUARY 15, 2015

Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. It’s incredibly important for Finance to understand the strategic nature of the work your marketing team does.

Finance 134

Finance Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? From CRMs to MAPs, CMSs, CDPs, DMPs, and beyond, vendors from every corner of the landscape promise you better marketing operations. The marketing technology revolution is certainly important. Story Is the Heart of Influencer Marketing.

Thought Leadership 134

Thought Leadership Marketing Marketers Price 134

Adobe Experience Cloud Blog

MAY 2, 2014

Author: Tania O''Connor I’d been a marketer for 17 years when I joined Marketo. In my previous job, as a marketing director at another company, I’d inherited Marketo’s marketing automation platform. Today, I’m a Business Consultant at Marketo, and I speak to many new marketing automation buyers about their paths to success.

Thought Leadership 133

Thought Leadership Finance Marketing Automation Platform Marketing 133

Adobe Experience Cloud Blog

SEPTEMBER 12, 2013

Author: Maggie Jones Couldn’t make it to Content Marketing World this year? After two days, eleven sessions, and an estimated seven million cups of coffee (estimation based on casual observation, not research, evidence, or math), I’ve got a handle on what’s new and exciting for content marketers and the companies who love them.

Content Marketing 134

Content Marketing Thought Leadership eBook Logistics 134

Adobe Experience Cloud Blog

JULY 5, 2013

Author: Justin Gray When a brand seeks to harness the power of marketing automation, it’s easy to be distracted by expecting dramatic results right away. You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign. Strategize.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 26, 2013

As a result, consumers and businesses alike have revised their expectations of software providers and demand a different customer experience- calling for significant changes in R&D, but also in Sales and Marketing. In the Cloud world, marketing cannot cease…or even slow down following the deal-close.

Customer 134

Customer Transform Thought Leadership Marketing 134

Adobe Experience Cloud Blog

APRIL 14, 2015

Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo.

Product 134

Product Thought Leadership Advertisers Advertising 134

Adobe Experience Cloud Blog

AUGUST 29, 2017

Marketers are constantly on the lookout for new and exciting ways to engage their existing users and acquire new ones. And with new marketing solutions being offered to brands every other day, choosing the right one that will best suit their needs and help them promote their business to a vast number of users is crucial.

Marketing Plan 134

Marketing Plan Thought Leadership Marketing Marketers 134

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. These strategies can help marketers gain a competitive edge when they’re run with the right data. So, marketers should use the data they have to create messages that resonate.

Thought Leadership 125

Thought Leadership Marketing Marketers Communications 125

Adobe Experience Cloud Blog

APRIL 25, 2014

Author: Maggie Jones Today, I’d like to share some breaking news from the Bureau of Obviousness: marketers have a lot on their plates. Regardless of what kind of marketing you do, or the size of your team, or the annual revenue of your company, you’ve probably learned to multi-task in your sleep. You Have More than One Calendar.

Marketing Automation Platform 132

Marketing Automation Platform eBook Thought Leadership Fashion 132

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Adobe Experience Cloud Blog

FEBRUARY 5, 2015

Author: Sanjay Dholakia Over the past six weeks, I have shared with you some insights about the future of marketing from some of the smartest minds in marketing today. What do you think the future of marketing holds? A real “Marketing First” world. of marketers say that they will own end-to-end customer engagement.

Thought Leadership 134

Thought Leadership Marketing Marketers Digital Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Not a sophisticated strategy, but referrals were obviously effective and this was a time before the demand generation marketer even existed (at least under that moniker). I thought about the people I knew and the money they had, and then politely declined his offer to live off of Ramen noodles for the foreseeable future.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Other marketers will stay focused on quality. Don’t despair.

SEO 107

SEO Branding User-Generated PR 107