Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with DeLu Jackson , the EVP and Chief Marketing Officer of ADT, about the power of collaboration, harnessing different communication styles, Apple’s innovation, and more. “

CMO 59

CMO Transform Thought Leadership Energy 59

Martech

DECEMBER 6, 2023

By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. And many advertisers are already using it this way.

Advertising 100

Advertising Advertisers Transform Manufacturing 100

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. The benefits of this digital transformation are countless.

Digital Marketing 115

Digital Marketing Pharmaceutical Real Estate Transform 115

Martech

JULY 19, 2022

It’s commonly accepted that some marketers hate “process” and that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change.

Transform 94

Transform Marketing Marketers Performance Marketing 94

Search Engine Land

DECEMBER 6, 2023

By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search. And many advertisers are already using it this way.

Advertising 111

Advertising Advertisers Transform Manufacturing 111

Econsultancy

FEBRUARY 21, 2022

As part of Econsultancy’s annual digital and marketing trends predictions, founder Ashley Friedlein proposed 2022 as the year of the Great Reset. Marketing Week Career and Salary survey. Figure 2: Has the business indentified any skills gaps in the marketing department? Marketing Week Career and Salary survey.

Transform 69

Transform Copywriting eCommerce Marketing 69

Search Engine Land

MARCH 7, 2023

Google and Microsoft have forced marketers away from manual controls in favor of automation. Performance Max is the new way forward for ecommerce. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. SUBSCRIBE See terms.

Transform 96

Transform B2C Marketing Marketers 96

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Martech

AUGUST 17, 2023

The goal of marketing is to drive corporate growth and they must take a leadership position. Marketing, sales and customer success must be unified in the approach and share a common understanding of the customer. Dig deeper: Everything is measurable in marketing Where do you go from here? Technology is not a growth strategy.

Transform 95

Transform CMO Marketing Marketers 95

Martech

APRIL 29, 2024

The age-old marketing question: Should we prioritize activity or results? They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. When you nail that balance, the impact is transformative. They’ve got a point.

Transform 105

Transform Analytics Communications Branding 105

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. What’s changing from a marketing perspective. Get the daily newsletter search marketers rely on. Yes, I’m talking about the impending death of third-party cookies.

Transform 95

Transform CRM Analytics Advertising 95

Martech

JANUARY 13, 2022

The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age. SEO platforms help marketers draw more insights from their work.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Martech

MAY 17, 2023

Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Join transformation experts from Adobe and learn five steps for maturing your work management orchestration model.

Transform 84

Transform Management Performance Marketing Marketing 84

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. For example, I asked ChatGPT to tell me the three most important elements in marketing but to give me the answer in the form of a haiku.

Transform 131

Transform Marketing Marketers Analytics 131

Set Up

APRIL 25, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. ” WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? If you don’t know how to influence the market, learn.

CMO 59

CMO Transform Thought Leadership Energy 59

The CMO Survey

JUNE 18, 2020

Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S.

CMO 130

CMO Non-Profit Transform Customer Acquisition 130

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Set Up

FEBRUARY 1, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She traveled and moved all over the world to countries like Brazil, Mexico, Canada, Germany, England, and France holding various roles in finance, marketing, and communications. Q2 | What is your superpower? “

CMO 59

CMO Transform Thought Leadership Finance 59

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Bannerflow

APRIL 6, 2023

As we head into 2023, marketers face an increasing set of challenges and opportunities. To stay ahead of the curve, marketers must be proactive, data-driven, and focused on delivering long-term results. Once the data is gathered, it can be analysed to identify patterns and insights that can be used to inform marketing decisions.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Martech

FEBRUARY 8, 2022

B2B Marketing-as-a-Service platform Selling Simplified was acquired by business publisher IDG Communications. Get the daily newsletter digital marketers rely on. In this time, IDG acquired ABM platform Triblio, B2B intent data platform LeadSift and KickFire, a marketing data and intelligence solution. Processing.Please wait.

Communications 85

Communications Transform Digital Marketing Branding 85

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign.

Social Media Marketing 111

Social Media Marketing Non-Profit User-Generated Transform 111

Set Up

JULY 28, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She added that it’s important for marketers to be strategic about the moves they make in their careers because that helps to make a difference in their success. Q2 | What is your superpower?

CMO 52

CMO Transform Thought Leadership Performance Marketing 52

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. As marketers, you have to stay on top of your game by keeping up to date with industry trends. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot.

Advertising 111

Advertising Advertisers Transform Customer Acquisition 111

Martech

JULY 6, 2023

Does it sometimes feel like you and your team are running in circles with your marketing? Marketing is a maze and you need a map. If you’re feeling lost or confused and if your marketing doesn’t seem to be getting you to your destination — you just need the right insights. I was lost, confused and disoriented. Let’s fix that.

Transform 103

Transform Energy Customer Place 103

Set Up

APRIL 20, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. He also advises marketers to always seek out new information to stay on top of their ever-changing industry. He’s able to look at trends and predict how that will affect the market.

CMO 52

CMO Transform Thought Leadership Performance Marketing 52

OnPassive Marketing

APRIL 25, 2022

A healthy competitor analysis helps study competitors better, whether developing products or services, implementing marketing channels, and understanding customers. Competitive analysis is understanding how your business stands in the market relative to the competition. Conclusion: Market place continuously evolves.

Manufacturing 64

Manufacturing Transform Food Price 64

Set Up

OCTOBER 11, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ Well-rounded marketers are very valuable. ” She even suggests exploring different marketing disciplines to gain a better understanding of the Marketing industry from a generalist perspective.

CMO 59

CMO Transform Thought Leadership Performance Marketing 59

Bannerflow

JUNE 8, 2021

We spoke to Fredrik Hagdahl, Head of Concept & Design at Bonnier News Brand Studio, until recently a conversion expert at Bonnier News Sales Growth & Performance about display advertising production at the publisher. What are the challenges facing you as a publisher when doing digital marketing? Next steps.

Branding 89

Branding Customer Transform Advertising 89

Set Up

FEBRUARY 8, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Jackson started her career working in cause marketing on the account side for agencies working in product development. Watch + Read the Recap Below. Q1 | Tell us about your career path.

CMO 59

CMO Transform Thought Leadership Entertainment 59

Martech

SEPTEMBER 11, 2023

One had 30 years of experience in textile sales and the others had 30 years of experience in marketing and working with some of the top brands in fashion and home furnishing. A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well.

Customer 107

Customer Retail Real Estate Transform 107

Martech

DECEMBER 30, 2021

In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. As consumer behavior continues to shift at what seems to be an unattainable pace, marketers seek more agility and optimization.”. More real-time bidding.

Advertising 119

Advertising Advertisers Transform CMO 119

Avinash Kaushik

AUGUST 22, 2022

You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), Your new, Extremely Senior Leader is obsessed about doing Marketing that makes people fall in love with our brand.

Transform 75

Transform Non-Profit Analytics Key Performance Indicator 75

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing.

Whitepaper 135

Whitepaper Marketing Marketers Management 135

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block. Compliance.

Email Marketing 112

Email Marketing Management Law Marketing 112

Bannerflow

FEBRUARY 16, 2021

And in an overcrowded and competitive market getting creative ad production right is part of the solution. We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising. How have you overcome these challenges as a marketing team? Next steps.

Product 87

Product Customer Transform Advertising 87

Use Insider

JULY 12, 2023

Senior Performance Marketing Specialist | Read more 5 -star G2 reviews 2. Eureka transformed our conversion rates. The marketing team of the Parapharmacy build the desired audience segment using Architect by Insider. This is especially valuable at a time when digital advertising spend is high. So, how do you do this?

Retail 52

Retail Branding Real Estate Transform 52