Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

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Transform Marketers Marketing Customer Acquisition 134

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. Because marketing today can feel incredibly complex. Simple because it’s focused.

Transform 86

Transform Marketers Marketing Marketing Strategy 86

Hubspot Marketing

APRIL 21, 2025

It's rare that a B2B marketer is funny on LinkedIn. Heike Young Head of content, social, & integrated marketing, Microsoft Job: She leads the Microsoft teams that shape their storytelling and ensures their content strategies resonate with target audiences. And not posted a meme about ChatGPT taking over my job funny.

Transform 122

Transform Marketers Marketing Entertainment 122

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change.

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Transform Logistics CMO Marketers 134

Aspiration Marketing

JUNE 12, 2025

Let's explore how to transform your SEO approach and outrank your competitors. Imagine a strategy that not only organizes your content for clarity but also signals to search engines that you're an authority in your field. This isn't just about keywords; it's about creating a network of information that elevates your entire online presence.

Transform 256

Transform SEO Content Marketing Marketers 256

Duct Tape Marketing

JULY 11, 2024

Transform Your Business with the Metronomics Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework.

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Transform Finance Shipping Place 89

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

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Influencer Marketing Thought Leadership B2C Transform 230

Aspiration Marketing

JUNE 24, 2025

The ability to effectively capture leads is the lifeblood of any thriving marketing strategy. Fortunately, platforms like HubSpot offer a robust suite of tools designed to streamline this crucial process through marketing automation.

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Transform Marketing Strategy Marketers Marketing 220

Martech

AUGUST 22, 2024

Marketers are starting to think big about AI in marketing. Some will hire expensive consultants and embark on a massive AI transformation. The organizations that make the most progress will think big about what is possible with AI in marketing, but they will start small, incrementally achieving success.

Transform 139

Transform Copywriting User-Generated Marketers 139

SMEI

MARCH 5, 2025

Podcast Trade wars can create significant challenges for businesses operating in international markets. Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions.

Manufacturing 274

Manufacturing Finance Transform Logistics 274

Aspiration Marketing

JUNE 26, 2025

Are your marketing efforts attracting clicks and views, yet the flow of qualified leads feels more like a trickle than a steady stream? Landing page optimization is the linchpin that transforms website traffic into tangible business opportunities, directly impacting your lead generation success. You're likely not alone.

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Transform User-Generated Customer Marketers 201

Martech

NOVEMBER 18, 2024

This feature is already popular in TikTok’s Chinese market for live sales streams. Multilingual support : Create videos in different languages to tap into global markets. Dig deeper: How TikTok is transforming brand advertising Why we care. However, they have great potential to simplify and scale TikTok marketing.

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Transform Global Marketing Marketers Marketing 128

Martech

JULY 24, 2025

Why content ops is your scaling superpower Content marketing gets harder as you grow. Fuel up with free marketing insights. The post Transform your content creation from chaos to consistent brilliance appeared first on MarTech. What worked when you had three people breaks down with 10. Email: See terms.

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Transform Thought Leadership Logistics Management 64

Martech

JANUARY 14, 2025

Marketing budgets are down 15% year-over-year. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. While many CMOs are stressing over shrinking percentages, the smartest are rewriting how marketing delivers and proves value. Theyre redefining marketings role in driving revenue.

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Transform CMO Marketers Marketing 128

Lynton Web

APRIL 16, 2025

Your membership software captures facility visits, but your marketing specialists remain in the dark without this crucial data. Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members.

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Transform Communications Customer Journey Health 59

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2.

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Transform Marketers Marketing Customer loyalty 124

Use Insider

SEPTEMBER 13, 2024

With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. In this blog, we will delve into how AI is reshaping email marketing, allowing businesses to connect with their audiences in more meaningful ways.

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Transform Email Marketing User-Generated Key Performance Indicator 52

Martech

DECEMBER 18, 2024

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. As they do, their impact is fundamentally transforming what we market and why. As they do, their impact is fundamentally transforming what we market and why.

Gen Z 108

Gen Z Transform Health Entertainment 108

SMEI

NOVEMBER 21, 2024

Unlocking the Potential of Bluesky Social for Sales and Marketing Professionals The digital landscape is changing, and platforms like Bluesky Social are transforming how brands connect with their audiences. This ensures your marketing campaigns resonate without breaching trust.

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Transform Marketers Marketing Promotion 149

The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. of marketing effortsa remarkable 100% increase since 2022. within three years.

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Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation.

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Transform User-Generated Marketers Marketing 126

Martech

MAY 15, 2025

Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology.

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Transform Communications Analytics Product 109

Hubspot Marketing

AUGUST 13, 2024

Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it. We found that 35% of marketers use AI for research — it's becoming a go-to option for finding solutions online. Fortunately, as marketers, we‘re used to this. Embracing a holistic marketing approach.

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SEO Transform User-Generated Health 124

SmartBrief - Marketing

AUGUST 23, 2024

Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health 115

Health Millennials Transform Retail 115

illumin

JANUARY 7, 2025

They create campaigns with a focus on data and market research to meet their client goals within a given budget. Seamless integration With easy integration across multiple platforms and tools, illumin ensures that agencies can centralize all their client data and marketing efforts in one place, saving time and reducing friction in workflows.

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Transform Advertising Advertisers Analytics 59

Hubspot Marketing

SEPTEMBER 24, 2024

Because first and foremost, go-to-market professionals are asking themselves a simpler question: how do I drive growth? Two Paths for AI to Drive Growth: Acceleration and Transformation So how do go-to-market professionals address these challenges? And soon, they’ll be using it for transformation.

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Transform Customer Journey User-Generated Customer 117

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Were at a pivotal point in the evolution of marketing technology. The answer? The path ahead is murky, so proceed cautiously.

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Transform User-Generated B2C Management 114

Martech

NOVEMBER 25, 2024

Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next.

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Transform Marketers Marketing Product 119

Martech

SEPTEMBER 6, 2024

Embracing AI in marketing: Trends, tools and tactics for success Over the past few months, we’ve delved deep into the world of AI-powered content creation, exploring everything from text generators to visual content tools. While nobody can predict the future, one thing is certain: the future of marketing (and the world) is AI-powered.

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Transform Education Market Trends Communications 131

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Processing. revenue decline.

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Transform Finance Marketers Marketing 114