Martech

MARCH 6, 2024

Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. The post AI in retail media?

Retail 114

Retail Shoppers Transform Advertising 114

Hubspot Marketing

MARCH 9, 2023

Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms. One way to control the narrative surrounding your brand is through press releases. In this post, we'll discuss: What is a press release? The press release should also contain understandable language and a quote.

PR 145

PR Transform User-Generated Promotion 145

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Share the Award News with Your Existing Network.

Thought Leadership 130

Thought Leadership Promotion Marketing Plan Advertising 130

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

User-Generated 121

User-Generated Shipping Education CRM 121

SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. Creative effectiveness platform System1 Group analyzed all the ads from Super Bowl LVII in 2023 and found that among the top ads, 60% released their ads early. Think again.

Advertising 84

Advertising Advertisers Price Branding 84

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. The post AI-powered martech releases and news: March 7 appeared first on MarTech.

Transform 91

Transform Customer Acquisition User-Generated Advertising 91

Orbit Media Studios

JANUARY 16, 2024

Social icons on service pages …candy colored exit signs We share content on social media when we think others will find it interesting or useful. So why do brands put social media widgets on their sales pages? Even worse are social media icons in headers. What to do instead: Put social media icons in your website footer.

PR 123

PR SEO Place Promotion 123

Content Marketing Institute

MARCH 13, 2024

Discover what enterprise content marketers expect in 2024, from budgets, generative AI, tech, social media use, and more. CMI's newly released research also finds out what sets top performers apart from their industry peers.

Marketing 96

Marketing Marketers Content Marketing 96

Martech

APRIL 11, 2024

image via PEDIGREE and Nexus Studios Now, here are this week’s AI-powered martech releases and news: Dovetail’s Channels takes large volumes of customer feedback and uncovers patterns in real-time. Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work.

User-Generated 96

User-Generated Advertising Advertisers Digital Marketing 96

Search Engine Land

APRIL 10, 2024

However, many advertisers claim that the social media giant’s dependable advertising system is currently experiencing significant issues, prompting some to reallocate their budgets to rival platforms.

Advertising 127

Advertising Advertisers Performance Marketing Search Marketers 127

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

User-Generated 97

User-Generated CRM Management Education 97

Hubspot Marketing

MAY 27, 2022

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. How to Use Social Media for PR.

PR 139

PR Transform Communications Price 139

Martech

APRIL 12, 2024

However, many advertisers claim that the social media giant’s dependable advertising system is currently experiencing significant issues, prompting some to reallocate their budgets to rival platforms. Dig deeper: The zero-sum game of social media: When going viral spells disaster Impact. Experts are forecasting Meta to report $36.1

Advertising 100

Advertising Advertisers Performance Marketing Marketing Strategy 100

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

User-Generated 118

User-Generated Social Media Marketing Analytics Customer loyalty 118

Search Engine Land

SEPTEMBER 19, 2023

Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media. TikTok launched its new label after making it a requirement for creators to tag AI-generated content earlier this year, under its Community Guidelines’ synthetic media policy.

Education 133

Education Search Marketers Branding Marketing 133

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. this year,” said Zoe Soon, VP at the IAB Experience Center in a release. billion in revenue in the U.S. billion in revenue in the U.S.

User-Generated 100

User-Generated Advertising Advertisers Product 100

Martech

FEBRUARY 22, 2024

Now, on to this week’s releases. Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Get MarTech!

User-Generated 89

User-Generated PR Marketing Automation Platform Social Media Marketing 89

Search Engine Land

DECEMBER 26, 2023

again, this update went beyond product reviews and included services and businesses, destinations, media and other review content. Again, this update went beyond product reviews and included services and businesses, destinations, media and other review content. Maybe this was released to the more personalized Google search experience.

User-Generated 138

User-Generated SEO Product 138

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech. Previously, users had to scroll down in the right-side menu to find the playbooks.

CRM 110

CRM Analytics Place Communications 110

Social Media Examiner

NOVEMBER 21, 2023

1: Instagram Reels New Reels Creation and Editing Tools Instagram is releasing new Reels editing features like undo/redo, crop, scale, rotate, zoom, and […] The post Instagram Updates: Reels Tools, Ads Features, Shopping, and More appeared first on Social Media Examiner.

Social Media Marketing 108

Social Media Marketing Marketing Marketers 108

Buffer Marketing

DECEMBER 20, 2023

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. The double dip and talk of the double feature on social media was a huge trend in July. 

Gen Z 109

Gen Z 2023 Trends User-Generated Social Media Marketing 109

Martech

APRIL 25, 2024

Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Retail 96

Retail Industry Insights Advertising Advertisers 96

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. This solution provides high-impact metrics in a package, combining instant creative and media analytics in one place. Get MarTech! In your inbox.

User-Generated 111

User-Generated B2C Analytics Advertising 111

Sprout Social

SEPTEMBER 21, 2023

Sprout Social’s Android mobile app is a powerful native application that keeps our customers plugged in to their social media presence on the go. During any application release of our Android app, we assign a release manager.

PR 105

PR Management Customer 105

Martech

MARCH 28, 2024

And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations. Measured has a new media measurement platform featuring AI and machine learning. Measured has a new media measurement platform featuring AI and machine learning. Agent Copilot leverages this data alongside AI to automate processes.

Customer Acquisition 59

Customer Acquisition Analytics Price Advertising 59

Hubspot Marketing

MAY 23, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Naturally, James released a statement supporting Taco Bell’s efforts to overturn the trademark and is now starring in the company’s latest ad called “Taco Bleep.” Welcome to HubSpot Marketing News!

Food 124

Food User-Generated Marketing Marketers 124

Martech

MARCH 11, 2024

The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Google Marketing Platform brings together your advertising and analytics to help you make quality customer connections, surface deeper insights and drive better marketing results,” Google said in a releases.

Analytics 96

Analytics Marketing Marketers Advertising 96

Search Engine Land

APRIL 25, 2023

Media (e.g., This is the seventh release of the formerly known as product reviews update, now the reviews update and was released on April 12 at about 12 pm ET. So this update started on April 12 and lasted through April 25, 2023, Google posted. Destinations. games, movies).

Product 99

Product SEO 99

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

User-Generated 86

User-Generated Law Management Communications 86

Neil Patel

MARCH 22, 2021

That’s not all Cision has to offer; other features include: advanced distribution of your press releases tools for tracking performance tools for tracking mentions. Cision has tools for monitoring all of the following: social media broadcast and video print media online media daily news briefings.

PR 139

PR Price Place Branding 139

Martech

FEBRUARY 20, 2024

The retail giant is said to want to invest more in advertising opportunities and expand its media business, Walmart Connect, as it offers higher profits compared to traditional sales of groceries or clothing. What Walmart is saying. Seth Dallaire, executive vice president and chief revenue officer of Walmart U.S.,

Retail 91

Retail Advertising Advertisers Price 91

Hubspot Marketing

NOVEMBER 13, 2023

Low-Budget Marketing Campaign Tips Media Campaigns Be Realistic When you have few resources, one of the worst things you can do is have unachievable expectations. Pitch to the Press Getting press coverage for product releases and campaign launches is a good way to generate buzz at no cost.

User-Generated 113

User-Generated Energy Promotion Advertising 113

Search Engine Land

FEBRUARY 19, 2024

A prediction (this one was shared in a press release today based on full research that requires a subscription) is just a guess. As one recent example, Gartner made a surprising prediction that 50% of consumers would limit engagement or abandon social media by 2025 – but later walked it back a bit. ” But. 2028 prediction.

Entertainment 135

Entertainment SEO Advertising Advertisers 135

Buffer Marketing

APRIL 4, 2024

But for B2B companies, the idea of getting playful on social media can be daunting. Semrush is a veteran at incorporating TikTok’s fast-paced trend cycle into their social media marketing strategy, with several viral videos under their belts. Use TikTok to highlight even the smallest feature updates or product releases.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Transform 102

Transform Advertising Advertisers Law 102

Practical eCommerce - Marketing

JANUARY 17, 2023

Press releases can help, especially when distributed to targeted media outlets. The post 15 Press Release Distribution Services appeared first on Practical Ecommerce. Spreading the word on product launches, updates, and collaborations can be difficult.

eCommerce 98

eCommerce Product Content Marketing Marketing 98

Hubspot Marketing

JULY 5, 2023

It’s shaping up to be a big month at the box office as the highly anticipated films Barbie and Oppenheimer gear up for release on July 21. As we get closer to the release date, the film’s marketing engine has gone into overdrive leaning heavily into partnerships and experiential marketing.

User-Generated 108

User-Generated Marketing Marketers Branding 108