Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. Keep reading as I provide an overview of the metaverse from a business communications perspective and call out the best use cases being done today. Read next: How B2B marketers can leverage the metaverse.

Marketing 104

Marketing Marketers Communications Education 104

Hubspot Marketing

MARCH 22, 2022

And, for a small -- but growing -- group of people, that's where the metaverse came in. Although metaverses are nothing new, we started hearing more buzz than ever about futuristic virtual reality worlds that could allegedly supplement or expand on our own. Almost immediately, fans began to refer to this as "the metaverse.".

Real Estate 111

Real Estate Branding User-Generated Price 111

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. When asked this fall, 20% of respondents said they were currently invested in metaverse experiences, while another 36% said they were considering it.

Customer loyalty 105

Customer loyalty eCommerce Advertising Advertisers 105

Businesses Grow

MARCH 27, 2023

Winner of Round 9: ChatGPT Test 10: Create social media posts Prompt: Find five 100-word snippets from this content that would make excellent and unusual social media posts: I then posted the text from a blog post called Five trends pointing your business to the metaverse. ChatGPT Ready to jump into the Metaverse?

Gen Z 145

Gen Z Transform Marketing Marketers 145

Martech

NOVEMBER 10, 2022

They are sometimes referred to as the “metaverse,” and often they are linked to gaming and virtual worlds. In Web3, Razorfish puts an emphasis on “open metaverse” worlds, like Decentraland , where users can explore and brands can incorporate blockchain-based NFT activations. Dig Deeper: What is the metaverse and how can we get there?

Gen Z 106

Gen Z Fashion eCommerce Influencer Marketing 106

Martech

DECEMBER 28, 2022

Better B2B marketing in the metaverse. I hope we see more companies embracing the three use cases outlined in my recent article : Events. No more mind-numbingly passive (and boring) virtual events. If your event attendee is expected to be sitting and watching anything from home, you’re doing something wrong. Networking.

Market Trends 109

Market Trends Whitepaper Entertainment Finance 109

Martech

JUNE 7, 2022

This is by no means Samsung’s first foray into the metaverse. Read next: Acura shows us how to use the metaverse and NFTs. Down the road, fans on the Samsung US server will be able to participate virtually at hybrid events that are also held at the brand’s physical New York store, Samsung 837 (located on 837 Washington St.).

User-Generated 105

User-Generated Digital Marketing Promotion Product 105

Businesses Grow

MARCH 18, 2024

250 million creators = 250 million new media channels Rapid growth of Discord and other private communities Ad-free social media platforms No watercooler moments – no shared experiences due to isolation Spatial computing Immersive and metaverse — headset costs will drop, experiencing products will be transformed Data privacy — 2.6

Gen Z 126

Gen Z Transform Energy Thought Leadership 126

Hubspot Marketing

FEBRUARY 15, 2024

The Metaverse simulates a super-real world, using techs like Blockchain, AI, Digital Twins, AR, VR, and machine learning. The Metaverse brings countless opportunities — new business avenues and growth while breaking down old boundaries in the fashion industry. At the event, Porsche reinforces that anyone can connect with the brand.

Branding 116

Branding Fashion Gen Z B2C 116

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry. Programmatic gaming ads in the metaverse. “In-game

Gen Z 110

Gen Z Advertising Advertisers Marketing 110

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing 80

Marketing Marketers Thought Leadership Advertising 80

Martech

JULY 29, 2022

Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. Image: Under Armour.

Branding 108

Branding Fashion Promotion Price 108

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing 74

Marketing Marketers Advertising Advertisers 74

Hubspot Marketing

SEPTEMBER 19, 2022

Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign. In August 2022, Patrón held a virtual pop-up event in the Metaverse for a summer campaign. Virtual Experiences.

Branding 85

Branding Fashion Shipping User-Generated 85

Econsultancy

JUNE 21, 2022

This event highlights and discusses the key developments in digital marketing and ecommerce. Agenda points: Metaverse latest: we look at the latest brand experiments and developments including Microsoft’s ‘industrial metaverse’, the most interesting Web3 startups, and the emergence of virtual product placement TikTok.

eCommerce 97

eCommerce Digital Marketing Product Branding 97

Martech

FEBRUARY 24, 2022

Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Topics Covered: XR, AR, VR, the Metaverse, key strategic principles, designing for the Metaverse, planning, and delivering strategic communications leveraging emerging technologies.

Marketing 128

Marketing Marketers Communications CMO 128

Martech

MARCH 10, 2022

Big clients, from a list that includes Pizza Hut, Duracell and Bombay Sapphire, are asking Mehta how to get their brands involved in VR experiences and launch activations on what’s been recently referred to as the metaverse. The Metaverse Foundry. The whole point of the metaverse is to build community,” said Mehta. Mehta said.

Branding 96

Branding Fashion Customer Digital Marketing 96

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Thought Leadership 89

Thought Leadership CRM Promotion Place 89

Martech

MARCH 27, 2024

At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. Dig deeper: Manifesto for the makers of the metaverse Converting customers.

Advertising 103

Advertising Advertisers Entertainment Marketing 103

Set Up

SEPTEMBER 26, 2023

At the latest “In This Dame and Age” event, the Setup team pulled out a list of hot trends that marketing leaders were prioritizing over the last year. Are trends like “metaverse” still hot, or not? The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends 59

Market Trends Health Transform Marketing 59

Businesses Grow

MAY 30, 2023

Maybe you’ll be the star of our next event or project! Contact Mark to have him speak at your company event or conference soon. That’s just a taste of the interesting morsels in the book. You’ll want to read it cover to cover! I think it represents a breakthrough in community productivity and publishing.

Copywriting 143

Copywriting Direct Mail Advertising Advertisers 143

Martech

JANUARY 4, 2024

He advises many Fortune 100 companies and frequently speaks at global industry events. Email Events Google Analytics 4 Marketing operations Metaverse The post MarTech’s ecommerce experts to follow appeared first on MarTech. LinkedIn: BWitcher (18K followers) X/Twitter: BrendanWitcher (20.6K

eCommerce 109

eCommerce Transform Retail Shoppers 109

Hubspot Marketing

SEPTEMBER 11, 2023

HubSpot ) Long-form videos above 30 minutes, like webinars and live events, saw over 11,000% growth over the past decade, making it the fastest-growing video segment. 80% of marketers held live events in 2022. 80% of marketers held live events in 2022. billion people with visual impairments globally.

Content Marketing 112

Content Marketing Gen Z Health Inbound Marketing 112

Martech

MARCH 15, 2022

Summit, one of the largest in-person events in the marketing tech space — it drew over 16,000 attendees to Las Vegas in 2019 — opened today as a virtual event for the third consecutive year. With its roots in content creation, Adobe should be well-positioned to develop tools that support metaverse-type experiences.

Customer 94

Customer Customer Journey Product Branding 94

Econsultancy

MARCH 18, 2022

According to AnyRoad, 81% of brands say their event and experiential budgets will “match or exceed” pre-pandemic levels in 2022.   Hybrid experiences in the metaverse. The post Four trends driving brand events and experiences in 2022 appeared first on Econsultancy. pic.twitter.com/vW9vVxxZ51.

Branding 93

Branding Transform Fashion Shoppers 93

Martech

FEBRUARY 28, 2022

Read next: Popping on the metaverse. For all of the buzz surrounding the metaverse , there are specific use cases that marketers should be intent on leveraging in virtual 3D spaces, including games. A sporting event, for instance, requires arena billboards and advertisements on the virtual teletron. Why we care.

Advertising 82

Advertising Advertisers Marketing Marketers 82

Martech

NOVEMBER 15, 2022

Dig deeper: Top 3 marketing use cases for the B2B metaverse. Building workplace culture with virtual events. But in this brave new world of remote work, some companies are experimenting with immersive virtual events. And here the metaverse comes in.”. Email and chat alone do not deliver that.”.

Transform 87

Transform User-Generated Management Communications 87

Businesses Grow

APRIL 12, 2023

Contact Mark to have him speak at your company event or conference soon. But TikTok doesn’t have to … which could be influencing the government’s position with that platform. The Marketing Companion podcast is among the top business podcasts in the world. Follow Mark on Twitter , LinkedIn , YouTube , and Instagram.

Social Media Marketing 91

Social Media Marketing Education Advertising Advertisers 91

Set Up

APRIL 25, 2023

Ad #1: “Archer Roose Wines Presents: Talking Wine with Elizabeth Banks I Wine Tasting in the Metaverse” Archer Roose Wines teamed up with Colossus Agency to create a fun ad starring actor Elizabeth Banks. The ad is meant to be a cheeky dig at the ambiguity of the metaverse.

Product 52

Product Marketing Marketers 52

Sachs Marketing Group

JULY 8, 2022

The Metaverse Is Young. The Metaverse is still more of a concept than a working online community, but these things tend to grow at exponential speeds nowadays – meaning early investment is both prudent, and important. There are more than a few detractors of the idea of a Meta-centric Metaverse , and they might not be wrong.

Market Trends 97

Market Trends Digital Marketing eCommerce Marketing 97

Martech

SEPTEMBER 21, 2023

State Farm was the first company to have a naming rights deal in the metaverse with State Farm Park in iHeartLand, bringing gaming fans an entirely new and immersive music experience with 25+ concert and podcast events featuring some of today’s biggest artists.

Entertainment 97

Entertainment User-Generated Branding Customer 97

Calvyn Lee Blog

JANUARY 28, 2023

Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Where is marketing headed in 2023?

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Martech

OCTOBER 25, 2022

Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. Brands are creating NFTs designed to unlock utilities like redeemable merchandise, event access and exclusive discounts. PolyientX describes this as the first platform of its kind. .

Education 89

Education Customer Branding Product 89

Econsultancy

JUNE 21, 2022

This event highlights and discusses the key developments in digital marketing and ecommerce. Agenda points: Metaverse latest: we look at the latest brand experiments and developments including Microsoft’s ‘industrial metaverse’, the most interesting Web3 startups, and the emergence of virtual product placement TikTok.

eCommerce 56

eCommerce Digital Marketing Product Branding 56

Martech

DECEMBER 1, 2021

As the Omicron variant starts to raise global concerns about the path of the COVID-19 pandemic, it is certainly creating uncertainty for event organizers. Through our Events Participation Index , we’ve been tracking how marketers feel about attending in-person events in order to help organizers take the pulse of the community.

Retail 89

Retail New Technology Management Branding 89

Hubspot Marketing

JULY 28, 2022

The NFTs also unlock access to an online community, live events, content, and discounts on additional bags of coffee. Pop-up shops in the metaverse are a thing now. The new metaverse shopping industry could continue to grow with consumer interest. This could be an event or even a landing page dedicated to a new product line.

Direct Mail 103

Direct Mail Gen Z Fashion Manufacturing 103

Martech

APRIL 28, 2022

currently leveraging immersive technology for events and marketing. If you’re eager to learn more about XR for marketing, check out my latest post on the topic, Become a Metaverse Marketing Maven. The top ten considerations for XR and events. You DON’T need a headset for immersive experiences and events.

Communications 79

Communications Customer Digital Marketing Marketing 79