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Shining a light on the missing menopause market

SmartBrief - Marketing

Generation X and millennial women are reaching this milestone with a collective sense of frustration and confusion. Millennials, comprising over 30 million women in the US alone, are entering perimenopause stages, bringing with them a tech-savvy and proactive approach to managing their health.

Health 115
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Top fitness influencers for Australian brands

Sprout Social

Source: Instagram A fitness icon in Australia from the Gold Coast, Emily promotes a balanced lifestyle through her app and fitness programs. YouTube: 371K Source: Instagram Joel is a transformation coach and natural bodybuilding advocate. Emily Skye (@emilyskyefit) Instagram: 2.6M Facebook: 9.2M TikTok: 65.1K

Branding 100
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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

billion , influencer marketing in Australia is transforming not only how people engage but how they spend. Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. As a result, influencers who accept payment (i.e.

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SEO for Startups: How Startups Can Unlock Growth With SEO

Hubspot Marketing

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Very early in our collaboration, I identified an opportunity to target relevant keywords specific to her audiences needs and transformation.

SEO 136
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Your top B2B YouTube ads questions – answered

Martech

It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5 One of our B2B clients recently partnered with a popular, well-known celebrity and the engagement on our video ads has been transformational. Remember that celebrities rarely promote the content themselves. Cons It can be costly.

Gen Z 115
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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel.

Transform 100
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics. Instead, approach each subreddit by considering how you can add value without actively promoting your brand. Reddit is also changing the search landscape.

Gen Z 124