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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.

Retail 98
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Shein Revenue and Usage Stats

Backlinko

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world.

Gen Z 103
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Strategic messages are contained in more colorful graphics, like 24 hours only, and free shipping. The power of cute Yes, this retailer sells matching dog and human outfits. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 101
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%). One of #BookToks biggest success stories is author Colleen Hoover.

Gen Z 65
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How tariffs are reshaping long-term strategies for brands and buyers

Martech

That’s even more pronounced among younger consumers, with 42% of Millennials and 37% of Gen Z in the “very likely” category. Retailers will likely see the most acute effects as production costs increase dramatically for overseas production. What we do know is that far fewer cargo ships are arriving in U.S.

Branding 114
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Millennials Have Higher Expectations for CX than Older Generations

Adobe Experience Cloud Blog

adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment , and financial services industries. Retail CX Insights. More than 40% expect to receive a text message when an order has shipped. website to app or smart speaker to phone).