Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. 48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Turn customers and followers into your brand advocates.

PR 40

PR Branding Whitepaper Thought Leadership 40

Marketing Insider Group

APRIL 29, 2025

Millennials and Gen Zers now represent more than 70% of B2B buyers.[2] Buyers want to see who you’ve helped, what results you’ve delivered, and what real users think. io: Leads with value-first thought leadership and instant product clarity. Here’s what they’re doing right.

CRM 89

CRM Price Whitepaper Thought Leadership 89

SocialPilot

JULY 4, 2025

Throwback: Our first website looked like this… From 0 to 10,000 users – what we learned… (timeline carousel) How SocialPilot started: One frustrated freelancer, one big idea It took 3 failed versions before this finally clicked. We almost gave up at 100 users. Here’s what saved us. Today we passed 100,000. We’re not perfect.

Thought Leadership 64

Thought Leadership Transform User-Generated Gen Z 64

Martech

FEBRUARY 19, 2025

This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. While the platform initially appealed primarily to Gen Z and younger millennials, it experienced significant growth among older demographics and professional audiences. million users and Brazil has 98.59

Gen Z 123

Gen Z Law B2C Entertainment 123

Sprout Social

FEBRUARY 28, 2023

of users were male and 42.8% The numbers of users are skewed slightly higher to male in the United States, at 58%. Members in the US are generally older than global users. LinkedIn usage statistics on age of users vary globally. of LinkedIn users while only 2.9% As of January 2022, 57.2% were female.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. The same resources are displayed when a user visits a hashtag page for a sensitive topic. Census Bureau. Welcome to “great,” marketer.

Millennials 134

Millennials Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 25, 2014

You don’t want your brand’s message to get lost in all the other user content. Mercedes-Benz USA ran a full social media campaign (primarily on Instagram) to highlight the new Mercedes CLA for a millennial audience – consumers born between the early 1980s and early 2000s. What stories do those conversations convey? Social Media'

Branding 134

Branding Thought Leadership Millennials User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 1, 2013

For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online. This is especially true for the Millennials (aka Gen Y). At 76 million strong in the US alone, Millennials are the largest generational market since the Baby Boomers. On ‘found time.’

Millennials 134

Millennials Thought Leadership User-Generated Marketing 134

Marketing Insider Group

DECEMBER 1, 2021

Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Of course you probably have some product engineers and customers service or sales people who love your space and want to create thought leadership too.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

To make sure your user-generated content is full of positive feedback and messaging for your brand, look for festivals that align with your ideal customer profile. A cottage industry of millennial-focused brand experts and consultants has formed to better engage this particular age group & their buying power.

Branding 132

Branding Millennials Entertainment Marketing 132

Hootsuite

MARCH 9, 2020

While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. LinkedIn user statistics. LinkedIn has 675 million monthly users . To put that number in context, Instagram currently has 1 billion users , and Facebook has 2.5

User-Generated 145

User-Generated Thought Leadership Marketing Marketers 145

Marketing Insider Group

DECEMBER 8, 2020

Currently, around 73% of those making B2B buying decisions are millennials. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Many B2B SMBs use digital marketing to generate traffic and leads. trillion in the U.S. Why the Change?

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Hubspot Marketing

OCTOBER 18, 2019

Make a post that celebrates your user-generated content. Write about how you engage millennials. Thought Leadership. Blogs are important for SEO and lead generation, so picking the "right" topics is a crucial step in marketing planning. Highlight local rockstars in your field.

Thought Leadership 145

Thought Leadership Millennials eBook User-Generated 145

Hubspot Marketing

FEBRUARY 17, 2023

User-generated content. User-generated content (UGC) is content your audience creates that features your business/brand that is not paid for by your business. Text-based content We see text-based content on social media every day, like Tweets or thought-leadership posts on LinkedIn.

Gen Z 138

Gen Z Education Social Media Marketing User-Generated 138

Adobe Experience Cloud Blog

OCTOBER 13, 2017

You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block. Expand “Users.”. Navigate to Google Analytics, click the “Audience” tab, and click “Users Flow.”. Click “Age.”.

Analytics 134

Analytics SEO Transform User-Generated 134

Sprout Social

FEBRUARY 7, 2023

Other reasons included driving more qualified leads, establishing thought leadership and creating new networking opportunities. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. And employees want to post about their companies.

User-Generated 113

User-Generated Thought Leadership Millennials Branding 113

Sprout Social

JULY 8, 2021

In terms of sheer numbers, Facebook takes the lion’s share of social media users, with 55% of UK and Irish consumers using the platform. Millennials: Millennials flock to Facebook (83%), Instagram (82%) and YouTube (78%). Niche social media sites attract users that are interested in a particular industry or topic.

Gen Z 140

Gen Z Millennials eCommerce Thought Leadership 140

Adobe Experience Cloud Blog

MAY 30, 2018

Maybe it’s because you see yourself in your 21-year-old intern, or your Millennial PR manager who takes on any challenge with a smile. The post The Fearless Girl Across Generations—Just How Fearless Are We? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Maybe it’s divine intervention.

PR 134

PR Thought Leadership Manufacturing Millennials 134

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. The top users on Facebook are between ages 25 and 34, and 56% are male. Source: Wyzowl.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Duct Tape Marketing

MAY 26, 2020

How to Create Segmented User Experiences written by John Jantsch read more at Duct Tape Marketing. That’s why it’s helpful to create unique user experiences on your website that speak to each segment of your overall customer population. Here’s what you must do to create a more personalized, segmented user experience for your website.

Non-Profit 99

Non-Profit Millennials Thought Leadership User-Generated 99

Adobe Experience Cloud Blog

APRIL 14, 2016

This is problematic because, according to a study by eMarketer, more than 85% of internet users specifically expect and accept personalization as a part of their online retail experience. User behavior is not being used to target the audience. Share your thoughts in the comments below. This brings me to my next point.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Adobe Experience Cloud Blog

JUNE 6, 2018

Some standard goals for digital marketing programs include growing website traffic, generating leads, increasing conversions, engaging audiences, and building brand recognition, credibility, and authority. Example Goal: Generate more leads. Example KPI: Generate 100 new leads for sales in the next 90 days.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Adobe Experience Cloud Blog

JULY 15, 2016

And, Pokémon GO has more users than Tinder, which means you are officially more likely to find your soulmate while hunting down Charizard than you are by swiping right. The stats above and my activities over the past week are proof enough that Pokémon GO is addicting, with users laser-focused on their objectives. Develop a Laser Focus.

Thought Leadership 91

Thought Leadership Millennials User-Generated Retail 91

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Scoop.it!

DECEMBER 19, 2023

So, leveraging B2B holiday marketing strategies can help you: Maximize return on investment (ROI) Increase lead generation Build brand awareness Drive more sales Crafting the Perfect Time Frame for Your Campaigns The key to a successful B2B marketing strategy is the right timing. Consider the length of the holiday season. So, what will?

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Sprout Social

JULY 14, 2022

Instead of tech giants like Google or Apple controlling the internet, everyday users will own, operate and contribute. Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. Virtual worlds created by metaverse users (e.g., 3) Metaverse users have agency. Decentraland ).

Branding 133

Branding Fashion Gen Z User-Generated 133

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. So, if you want to attract more guests to your hotel, strategic social media marketing is key.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Content Marketing Institute

JUNE 27, 2018

And, without collaboration, we end up being echo chambers of our proclivities — instead of a diverse repository of thought leadership. With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines.

User-Generated 112

User-Generated Promotion Thought Leadership Millennials 112

Hootsuite

SEPTEMBER 9, 2020

Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you on Facebook Messenger. billion monthly active users. With ads, you can direct users to your Facebook Page or your website. Source: Facebook. Get chatting.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Search Engine Land

JUNE 16, 2023

The average user spends most of their journey in the messy middle of the consideration stage , making it the trickiest stage to get right and often the most neglected. Tools like Semrush or Ahrefs provide valuable insight into user search behavior but make it too easy to overlook the user needs your competitors aren’t meeting.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Hootsuite

MAY 30, 2023

Its advanced analytics provides at-a-glance sentiment analysis, so you can tell if customers are happy or if you have a PR crisis looming on the horizon. ​​ Lead generation Did you know over three quarters of lawyers use social media for personal networking, but only half (52%) use it to generate leads? The average TikToker spends 1.5

Law 105

Law Social Media Marketing Entertainment Gen Z 105

Hubspot Marketing

JULY 26, 2022

Traffic Generation Email Marketing Campaigns. Revenue Generation Email Marketing Campaigns. One example might be creating "abandon cart" campaigns for recovering lost sales conversions; or, like in the example above, promoting a flash sale to get users to upgrade. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Adobe Experience Cloud Blog

OCTOBER 27, 2016

Let’s take a look at four of them: Millennials & Mobile. Yes, we’ve heard it many times—millennials are a group that marketers can’t ignore—but that doesn’t mean that we’ve necessarily taken the time to adapt our marketing to meet the needs of this large generation (over 80 million strong in the U.S.)

Millennials 134

Millennials Thought Leadership User-Generated Advertising 134

Sprout Social

OCTOBER 17, 2016

It's the top network for social customer service because users can communicate in real time. Quick Twitter Stats 310 million monthly active users. 37% of Twitter users will buy from a brand they follow. 54% of users surveyed by Twitter reported they had taken action after seeing a brand mentioned in Tweets.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Marketers 112

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Biographies of Cisco’s leadership team. More leads. Higher conversion rates.

Marketing Strategy 146

Marketing Strategy Content Marketing Whitepaper Marketing 146