Rock Content

NOVEMBER 1, 2023

The latest data about mobile usage have shown that people are spending more time using mobile devices than ever. It’s not a coincidence that many professionals already prefer to run mobile-first campaigns and structure their strategies in this format. What is Mobile Marketing? We live in a 100% connected reality.

Marketing 94

Marketing Marketers User-Generated Communications 94

Rock Content

APRIL 8, 2024

Developing a local SEO strategy is crucial in today’s digital landscape. While the basic idea behind local SEO isn’t difficult to understand, finding success in this critical marketing tool can be tricky. Develop local content For local SEO, you want to create content that targets local users.

SEO 85

SEO Place Promotion Marketing Strategy 85

Search Engine Land

OCTOBER 4, 2023

Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. Advertisers should closely monitor these developments to gauge their impact on ad visibility. The company is hoping this will lead to more sales and a higher ROI – particularly on mobile. Why we care.

Transform 123

Transform Shoppers User-Generated Retail 123

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Tools to manage testing programs and “roll out” successful experiments.

Management 99

Management Customer Digital Marketing Product 99

Use Insider

DECEMBER 16, 2023

Modern marketing tools let you target customers based not only on characteristics and channel-specific behaviors but also on interactions across the entire customer journey. Allianz used Insider to develop unified customer profiles and deliver ROI within days. Installed or uninstalled your mobile app at a specific time.

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters. Source Wit.ai

Transform 112

Transform Price User-Generated CRM 112

Search Engine Land

FEBRUARY 15, 2023

We know that in-game ads can benefit publishers, developers, and advertisers. If you have a game that you’re looking to promote, a Universal App Campaign (UAC) is a great way to do it. Google’s UACs are an easy and popular solution for brands and game developers alike.

Advertising 90

Advertising Advertisers Analytics Food 90

Hubspot Marketing

OCTOBER 21, 2020

Considering I spend 3+ hours a day on Instagram, I was already all-too-familiar with the habit-forming nature of social media apps. As a result of watching the film, I immediately deleted the Instagram app from my phone — but not my computer. Plus, your company's files might be more easily accessible via desktop than mobile.

Management 145

Management Marketing Marketers 145

Search Engine Land

JANUARY 6, 2023

Google working on fixing data in URL parameter tool. 2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. in the past month (10.4% year vs. year.).

Search Marketers 121

Search Marketers Manufacturing SEO Marketing 121

Hubspot Marketing

SEPTEMBER 29, 2023

Luckily, there are a lot of tools and free apps for startups that can help us get more organized. In this post, we'll go through how to best organize your email and suggest some tools to make the process easier. Some of the tools below will help you do this in bulk. Labels are another organizational tool you can deploy.

Management 108

Management Price Place Product 108

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

Transform 117

Transform Gen Z Shoppers Retail 117

Use Insider

FEBRUARY 16, 2024

The brand wanted to focus its efforts on personalizing its website and mobile app but was unsure where to start. No longer tied to tech support, the marketing team could allocate more time to improving AOV and CVR and developing their customer experience strategies. Time to break up?

Retail 105

Retail eCommerce User-Generated Product 105

Martech

JANUARY 9, 2023

Digging down into the motivations for replacement, the marketers who said they replaced MAPs in 2022 generally went from one packaged commercial solution (rather than a homegrown application) to another commercial tool, with most seeking better features (58%) and improved integration (23%). Mobile marketing. Account-based marketing.

Marketing Automation Platform 121

Marketing Automation Platform CRM Marketing Marketers 121

Martech

OCTOBER 30, 2023

In addition to the bevy of updates Adobe continues to make to Marketo functions, it sunsetted two apps, Marketo Events and Marketo Moments. As of this October release, Adobe has developed the ability to add external co-hosts who do not need a Marketo Engage user account to co-host webinars. Why we care. Why we care.

User-Generated 105

User-Generated Education Marketing Marketers 105

Martech

MARCH 7, 2023

Today, Salesforce unveiled Einstein GPT, a generative AI tool that creates personalized content across every Salesforce cloud CRM. The company also announced a partnership with OpenAI, out of which a ChatGPT app (currently in beta) is available for Slack. Here are all the Einstein GPT tools Salesforce announced: Einstein GPT for Sales.

CRM 106

CRM User-Generated Price Communications 106

Hubspot Marketing

SEPTEMBER 12, 2023

@lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So - The King Khan & BBQ Show In HubSpot’s recent Consumer Trends survey , we discovered nearly one-third of consumers use social media apps to search for information. get one now on our app for a limited time.

Gen Z 123

Gen Z Product User-Generated Millennials 123

Search Engine Land

APRIL 19, 2024

While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The tool was particularly helpful if you have a large site with thousands of pages to analyze. Armed with the list of problem URLs, you could then prioritize pages for review using the PageSpeed Insights tool.

Analytics 99

Analytics SEO Customer Management 99

Use Insider

MAY 10, 2024

Interfaces like chat apps, texts, or voice assistants all fall into this category, as they all facilitate real-time interactions with customers. That’s likely a big reason why conversational commerce’s popularity is skyrocketing, seeing a 137% increase in mobile app messages in 2023 over 2022. That’s the gist.

eCommerce 52

eCommerce Customer Journey Shipping CRM 52

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Social media automation tools like Sprout Social take the heavy lifting out of social media management. The solution?

Social Media Marketing 89

Social Media Marketing Communications User-Generated Management 89

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Advertising 52

Advertising Advertisers User-Generated Key Performance Indicator 52

Hubspot Marketing

MAY 27, 2022

The right iPad and iPhone apps can help — in this piece, we’re diving into 11 Apple device applications that can help take your marketing to the next level. The HubSpot mobile CRM suite has you covered. Bitly is known for its link-shortening service but the Bitly app is also a great choice for marketers. GoDaddy.com Mobile.

Price 135

Price Analytics Marketing Marketers 135

Many Chat

MARCH 28, 2022

However, there are two main ways to help you save them using the app, and another way on desktop. Open the Instagram app and head to your settings by clicking on the hamburger (three lines) icon in the top right corner of your profile. You can use third-party apps for downloading your and other people’s Stories (more on this later).

User-Generated 96

User-Generated Place Branding Customer 96

Search Engine Land

DECEMBER 13, 2023

Industry headlines and random folks on X are happy to remind you that your SEO is “dead” in light of these developments, but the truth is that there has never been a more exciting and dynamic time to be in SEO. Each tool builds on existing frameworks and data back automation to get exceptional results; this is the sweet spot.

SEO 117

SEO User-Generated Manufacturing Customer Journey 117

Hubspot Marketing

JANUARY 5, 2024

Recently, I've been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation. I eventually found the "one," but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results?

Marketing 100

Marketing Marketers Marketing Strategy SEO 100

Search Engine Land

DECEMBER 8, 2023

Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. Generative AI is now a crucial tool for SEO and PPC marketers. If you are on mobile and can’t see Grok, X advises making sure you update and restart the app before assuming you don’t have access. Why we care.

User-Generated 122

User-Generated Entertainment SEO Marketing Strategy 122

Search Engine Land

FEBRUARY 1, 2023

Google Search Console Discover performance report now includes all data 2021: Google would now show not just the data from Google Search app or on Google.com’s home page but also from Chrome. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 124

Search Marketers Shoppers SEO Marketing 124

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique.

Search Marketers 88

Search Marketers SEO Marketing Marketers 88

Martech

DECEMBER 6, 2023

the percentage of outgoing messages reported as spam by recipients) in Google Postmaster Tools below 0.10% and “avoid ever reaching 0.30% or higher.” That includes sales teams, particularly, business development representatives and sales development representatives that often rely heavily on outbound cold email tactics.

Email Marketing 131

Email Marketing User-Generated B2C Education 131

Search Engine Land

JANUARY 13, 2023

How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year. 2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. Google Translate App Gets Improved Picture & Conversational Translation. Google Opens A Visitor Center.

Search Marketers 115

Search Marketers Non-Profit Marketing Marketers 115

Hubspot Marketing

JUNE 6, 2023

Companies are implementing AI tools in every element of business operations, and scrambling to make sure internal teams are taking advantage of AI to grow faster, work efficiently, and stay ahead of the competition. If apps are disconnected from one another and the CRM, companies lose valuable customer information.

Customer 112

Customer CRM Direct Mail User-Generated 112

Martech

FEBRUARY 9, 2024

She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired. Then you worked as a marketing specialist developing mobile apps. Q: You developed Stacktus during your time at Janus? Plus, she’s a MarTech contributor.

Finance 85

Finance New Technology CMO Analytics 85

Martech

AUGUST 10, 2023

He brings a fresh perspective to marketing from his days in technology and game development. So I ended up in technology — software development and programming. It helped me survive college, as an introvert, and now it’s a great networking tool at conferences or in client meetings. That’s when people have parties and dinners.

Shipping 92

Shipping Entertainment Customer Journey Communications 92

Search Engine Land

FEBRUARY 24, 2023

How to use the AMP status report to identify page errors, validate fixes 2020: Google posted an explainer for its AMP (accelerated mobile pages) status report. Google revamps Test My Site mobile site speed tool 2019: Test My Site (which launched in 2016) was rebuilt with more features details on a site’s mobile site speed.

Search Marketers 126

Search Marketers Neuromarketing SEO Marketing 126

Martech

FEBRUARY 6, 2024

But that provides fast developing tools for marketers to negotiate our present environment. We could browse in stores again, but we had become habituated to browsing online (or in app) and for a much wider range of goods than ever before. Marketing attribution will be more severely challenged. No surprise there.

Transform 111

Transform Whitepaper Direct Mail Marketing 111

Search Engine Land

MARCH 16, 2023

Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile 2015: Google said webmasters should implement autocomplete markup to improve mobile user conversions but didn’t say it would be a ranking factor. How Big Will Google’s Mobile-Friendly Update Be? Twitter Adding Advertisements?

Search Marketers 93

Search Marketers Marketing Marketers User-Generated 93

Adobe Experience Cloud Blog

APRIL 20, 2020

In 2016, Jerry Yang, an early investor in the pioneering AI web design startup Grid, properly summed up what AI web development and design is meant to achieve. Creating Progressive Web Apps (PWA). Mobile users want to use native-app usability while browsing the web. . Creating Pre-made templates.

Content Placement 169

Content Placement Thought Leadership Analytics Customer Journey 169

Search Engine Land

MARCH 10, 2023

.” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together. Google showing image thumbnails in mobile search results snippets more often 2019: RankRanger said the average number of thumbnails per search result page jumped from 4 to 5.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91