Duct Tape Marketing

JANUARY 30, 2024

So to me, strategy is something that you set and really, if you've done your thinking, it should be something that stays in place for a long period of time. And so strategic thinking for me is really our ability to generate new insights or new learnings on a regular basis that help us keep and achieve that competitive advantage.

Whitepaper 68

Whitepaper Communications Transform Logistics 68

Adobe Experience Cloud Blog

JANUARY 7, 2016

Jewelry stores place oversized “aspirational” pieces up front and let you settle for something that costs less. If you find yourself forging into new markets and verticals, team up with your marketing team to create whitepapers and blogposts that you can reference.

Thought Leadership 92

Thought Leadership Price Whitepaper Retail 92

Hootsuite

JULY 25, 2023

That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. Re-write this email to appeal to social media marketers [INSERT EMAIL]. It’s seriously easy. INSERT POST].

Whitepaper 90

Whitepaper Gen Z Marketing Marketers 90

Adobe Experience Cloud Blog

MARCH 25, 2010

It recognizes that demand generation is the key source of new customer acquisition, and it knows the primary job of a sales rep is to sell and close business, not create new opportunities. The new revenue engine works best when all of these processes are in place and working effectively: Lead generation. Learn More.

Management 101

Management Customer Acquisition Direct Mail Whitepaper 101

Adobe Experience Cloud Blog

JUNE 24, 2009

.   This allows you to make sure you are sending the right content to the right people without wasting marketing dollars on those who will be unreceptive to your offers.      Offers need to be relevant AND appropriate for the prospect's place in the buying cycle.     5.

Direct Mail 52

Direct Mail Whitepaper Thought Leadership Analytics 52

Scoop.it!

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. A successful content marketing strategy is one that has a clearly defined audience. HubSpot also places CTAs strategically throughout their blog posts.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Marketing Insider Group

SEPTEMBER 17, 2019

You want to get that content some extra traction—so you want to reach out to people in your target market who aren’t your social media followers. Where does your target market hang out? Its audience is primarily female, and it’s a great place to showcase your wares. Just make sure you link to your blog post.

Gen Z 83

Gen Z B2C Whitepaper Content Placement 83

CXL

MAY 27, 2022

Demand generation meets this new market behavior and places much more emphasis on providing value before potential buyers ever see a sales message. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. If you change your strategy, you need to change your metrics.

User-Generated 103

User-Generated Whitepaper eBook CRM 103

Marketing Insider Group

OCTOBER 28, 2019

It might surprise you, but expertly crafted content marketing rarely promotes the product or service itself. Whether it’s a blog post, a highly technical white paper, or a how-to video, great content marketers put the customer’s greatest needs at the heart of every piece of content they produce.

Marketing Strategy 90

Marketing Strategy Content Marketing Whitepaper Transform 90

Martech

MARCH 22, 2022

Transactions usually happen offline in B2B marketing. Thus, B2B marketers focus on lead nurturing and qualifying for sales contacts through education, becoming a trusted industry news source and microtransactions like whitepaper downloads, webinar and conference registrations, information requests, how-tos, Q&A, etc.

Email Marketing 121

Email Marketing Law B2C Marketing 121

Scoop.it!

APRIL 20, 2023

In this case, you’d need to solidify what new markets you’d like to target and how content marketing can help you enter them. Create a Content Calendar Keep all of your content planning organized in one place with a content calendar.

Marketing Plan 83

Marketing Plan Content Marketing Real Estate Whitepaper 83

Duct Tape Marketing

FEBRUARY 26, 2019

John Jantsch: If you’ve been in marketing any time at all, you’ve lived through some seismic shifts or rebellions in the things that have come along. The internet, search, social media, all these things have changed how we go to market. In this episode of The Duct Tape Marketing Podcast, a visit with Mark Schaefer.

Marketing 54

Marketing Marketers Whitepaper Customer Journey 54

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 127

PR Marketing Marketers Non-Profit 127

Marketing Insider Group

SEPTEMBER 8, 2015

We have to show consumers that, despite all their research, somewhere along their learning journey they missed something that is extremely important to their business, whether that’s saving or making more money, mitigating risks, or penetrating new markets. If we’re not in that space, we’re handing over customers to our competitors.

Thought Leadership 92

Thought Leadership Whitepaper Marketing Marketers 92

Hubspot Marketing

AUGUST 21, 2023

The market can and will shift at any time, and if you're not constantly scoping it out, you won't be aware of these changes until it's too late. At the heart of any business is its product or service, which is what makes this a good place to start. Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

Shipping 98

Shipping Whitepaper Price eBook 98

Marketing Insider Group

SEPTEMBER 30, 2010

Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?” These are all great tips. Let’s start a discussion: what do you think?

Marketing 77

Marketing Marketers Manufacturing Customer loyalty 77

Hubspot Marketing

JANUARY 7, 2024

Marketing is also a great career if you’re looking for a remote job. And according to LinkedIn , remote jobs in marketing increased by 177% in 2021. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 109

Copywriting CMO PR Social Media Marketing 109

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. They also have the page well optimized for search around the term “marketing guides”. Announcing Marketo’s All New Resource Center. Why You Need a Content Resource Center.

Whitepaper 134

Whitepaper Thought Leadership eBook SEO 134

Rock Content

JULY 13, 2023

Today’s audience places a lot of importance on recommendations from other people, and they tend to share these recommendations with others. This creates a cascade effect that helps consolidate your company as an authority in the market. In the age of consumer 4.0 , this generates immeasurable benefits for the company.

CRM 76

CRM eBook Communications B2C 76

Hubspot Marketing

FEBRUARY 3, 2023

Plus -- and this is super important for content creators like us -- it's constantly saving and syncing your work automatically, making it a safe place to write and store ideas. These resources give you access to skilled freelance writers who can write blog posts, ebooks, whitepapers, and other pieces of written content for you.

eBook 122

eBook User-Generated Whitepaper Thought Leadership 122