Search Engine Land

NOVEMBER 22, 2023

This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets.

SEO 111

SEO PR Promotion Customer Journey 111

Calvyn Lee Blog

JANUARY 18, 2022

It will teach you about marketing strategies in digital marketing and how to apply, what you learned in a practical way, including email marketing, Search Engine Optimization (SEO), Paid ads (PPC), social media marketing, re-targeting and integrating digital marketing with traditional marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Hubspot Marketing

DECEMBER 13, 2023

As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content.

Inbound Marketing 103

Inbound Marketing PR Manufacturing Marketing 103

SocialPilot

DECEMBER 7, 2023

The Art of Social Media with Tejas Mehta The Art of Social Media is a popular podcast that offers a series of interviews with industry leading social media marketing experts and influencers. The show is hosted by Tejas Mehta, who is a leading marketer with over 20 years of experience.

Social Media Marketing 94

Social Media Marketing Entertainment Traditional Marketing PR 94

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. Yet, with Integrated marketing being as complicated as it is, the complexities of social media marketing can get unbearable!

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Search Engine Land

NOVEMBER 1, 2023

Retail media , a thriving high-margin channel, targets consumers during purchase decisions, online and offline, offering brands opportunities to influence decisions at the point of sale. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search.

Retail 93

Retail Branding User-Generated SEO 93

Rock Content

SEPTEMBER 6, 2023

There are plenty of options out there that are free and merely a matter of doing the work, but don’t sleep on the idea of investing in your marketing. For example, paid advertising on Google or social media is a terrific way to drive traffic and raise awareness, especially when launching a new marketing objective.

Real Estate 98

Real Estate PR Marketing Marketers 98

Customers.ai

FEBRUARY 7, 2024

With a rebel spirit and a knack for bringing people together, Jaleh’s crafting a new marketing era where community and collaboration reign supreme. At Merged Media, he focuses on social media marketing, Google advertising, content management, and SEO.

Transform 88

Transform eCommerce Non-Profit Advertisers 88

Hubspot Marketing

AUGUST 21, 2023

As you fill out the section, use the insights from your SWOT analysis, your competitive analysis, and your market research to create targeted, effective descriptions that will help you secure buy-in for your later tactics and strategies. Marketing Plan Timeline Rolling out a new marketing plan is a big lift.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Hubspot Marketing

JUNE 24, 2022

Nonprofit Social Media Marketing. Social media is a highly popular marketing strategy among nonprofits. Here's why: Content educates your audiences about your mission, cause, and industry news and trends. Content (and SEO ) bring in new visitors, subscribers, donors, and leads.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Lusha

NOVEMBER 11, 2024

Pay-Per-Click (PPC) Advertising : Paid ads on search engines or social media can quickly bring in targeted traffic and leads. Social Media Marketing : Building a strong social media presence lets you connect with your audience, share valuable content, and increase engagement.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Lusha

JULY 17, 2024

Social Media Marketing: Where Your Audience Hangs Out Social media platforms are not just for sharing memes and vacation photos. Access new markets: Explore new markets or industries through strategic partnerships.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Duct Tape Marketing

FEBRUARY 2, 2023

You know, I was writing, it was like 2018, I was writing Marketing Rebellion. So I was like on the lookout for new marketing models. And I was at the social media marketing world and was at this, uh, breakfast held by Andy Costadina, one of our mutual friends. There's gonna be no PR spin.

Marketing Strategy 96

Marketing Strategy Gen Z Marketing Marketers 96

Welcome Software

MAY 3, 2022

The building blocks of your marketing plan When developing your marketing campaign plan template, you should be able to apply it to multiple instances whenever you’re developing a new marketing campaign plan. It's about crafting memorable impressions and positive brand associations in the minds of consumers.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 144

PR Non-Profit Marketing Marketers 144

Neil Patel

APRIL 7, 2021

A classic, this book dives into the idea that success doesn’t come from going head-to-head with competitors but rather from identifying new market spaces ready for growth. Chan Kim and Renee Mauborgne, professors at INSEAD, share strategies for identifying and tapping new markets successfully. Looking to build and grow?

Marketing 136

Marketing Marketers Transform Digital Marketing 136

Hootsuite

AUGUST 6, 2021

In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters.

Management 141

Management Marketing Marketers Key Performance Indicator 141

Sprout Social

SEPTEMBER 19, 2022

Picture this: You just finished a creative brainstorm, full of enthusiastic new marketing ideas from your colleagues. No matter which area of marketing you’ve worked in, you’ve likely dealt with the great white whale of good idea prioritization. You can’t wait to get started on next quarter’s planning. Then, it hits you.

PR 120

PR Marketing Marketers Energy 120