Sprout Social

JANUARY 25, 2023

Any new laws that might be passed? Are there any new social trends that might make your business appetizing? Any new technology (i.e. Does it jump into better PR? New categories? Politically, have any laws been passed that could impact your business?

Branding 142

Branding Real Estate Law Finance 142

Hootsuite

DECEMBER 13, 2024

Market intelligence Market intelligence is data about factors outside your business, including: Demographics in your current regional market, or a new region you want to enter. Current events and new technology. It could point to a mounting PR crisis. Current industry trends. If so, great!

PR 97

PR Price SEO Analytics 97

Martech

JULY 20, 2021

PR) — are all part of CX and need to pull in the same direction. Of course, it would rise to customer support — in theory — once I made a formal complaint, but those discount emails were just pinging out right away. Product (or, in this case, service), supply chain — and as I’ve long been saying, communications too (i.e. BOX AD GOES HERE.

PR 114

PR Retail Customer Journey New Technology 114

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. As the log-in page of ChatGPT points out, it does have limitations, like any new technology.

Whitepaper 117

Whitepaper User-Generated Transform PR 117

Marketing Insider Group

JUNE 26, 2023

As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. Is your digital PR creating a consistent frequency of third-party mentions on other sites? Marketing becomes more complex every day. Compare cost to effect.

Key Performance Indicator 105

Key Performance Indicator CMO Marketers Marketing 105

Search Engine Land

FEBRUARY 27, 2024

Another way to consider this is as a positive digital PR (DPR) play. Like all new technologies and trends in our industry, those slow to embrace AI as a conduit for new business and brand exposure will miss the proverbial boat. I know our agency has already gotten some leads from ChatGPT, too.

User-Generated 108

User-Generated PR New Technology SEO 108

Marketing Insider Group

AUGUST 18, 2020

Do we really need this new technology? If the marketing and PR teams refer to product features using different terms than the product or sales teams, the consistency of your messaging and customer experience goes for a toss. Ask yourself these questions so you don’t go wrong: Have we done enough research?

CRM 141

CRM Inbound Marketing Customer Journey Marketers 141

Neil Patel

APRIL 7, 2023

For example, if you were doing an SEO forecast for a client, and all of a sudden, a new technology/product comes out that changes the landscape of search demand/keyword intent, the actual SEO landscape is going to be very different than what your forecasting model predicted.

SEO 121

SEO PR Analytics Fashion 121

Neil Patel

JANUARY 18, 2023

While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not. Here’s a breakdown of the campaign: Digital PR was a crucial part of our efforts here. Google Algorithm Updates And Their Impact.

SEO 136

SEO Gen Z User-Generated Advertising 136

Neil Patel

NOVEMBER 25, 2020

The videos profile a person around the world who uses Intel’s technology to create new experiences and build new technology that makes a difference in the world. Like 13-year-old Shubham Banerrjee, who used Intel’s technology to build an affordable Braille printer.

Marketing 145

Marketing Marketers Health Manufacturing 145

David Meerman Scott

MAY 8, 2023

So how do you convince your bosses to implement new technologies like AI even when they’re skeptical? Marketers know that staying up to date with the latest marketing techniques is essential to stay ahead of the competition. Those who understand modern marketing are in demand in today’s fast-moving world.

New Technology 80

New Technology Marketing Marketers PR 80

Lusha

NOVEMBER 11, 2024

Public Relations and Media Outreach Public relations (PR) involves building relationships with journalists, influencers, and media outlets to get positive coverage for your brand. PR can help increase brand awareness, build credibility, and reach more people.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Emanuel P SEO Blog

JANUARY 29, 2024

Explore the topic with me in this episode [link] “The future of SEO and digital marketing is uncertain, but adapting to new technologies and tools fast gives you an edge.” I know digital marketing is a quickly changing world; we need to adapt, we need to use new technologies, and we need to adapt with AI.

Digital Marketing 52

Digital Marketing PR Marketers Marketing 52

Moz

JULY 15, 2019

But as Rand showed us, these new technologies often don’t kill the old ones — they just take up all our free time. Shannon McGuirk — How to Supercharge Link Building with a Digital PR Newsroom. For free resources on how you can set up your own digital PR newsroom, visit: aira.net/mozcon19. TV was supposed to kill radio.

PR 47

PR SEO Analytics Energy 47

Unbounce

JUNE 6, 2023

Unbounce is a landing page builder with AI technologies to help you build landing pages and optimize, and lots of other very cool AI tools. James is our AI enhanced creative director who runs an in-house content and PR shop. This week I’m delighted to have James Thomson co-host with me. James, how the heck are you doing today?

Marketing 126

Marketing Marketers Entertainment Transform 126

Moz

JULY 16, 2019

Control whatever you can on your branded SERPs, whether that’s managing reviews, making sure your GMB is up to date and accurate, and investing in PR to influence news and other mentions that show up on your branded SERP. It involves using technology to do better SEO. Use them to your advantage!

SEO 46

SEO Retail PR New Technology 46

Martech

AUGUST 6, 2021

As targeting gets more complex, branding and PR will be what allows businesses to be sought after, without having to hard sell to cold leads. Brand can be built utilizing podcasting, new video strategies and leveraging the media to place relevant news stories.

Customer Acquisition 144

Customer Acquisition PR Shipping B2C 144

Scoop.it!

FEBRUARY 7, 2023

As businesses adapt to embrace new technologies, they’ve started to use influencers and user-generated content for marketing purposes. You can also create an influencer strategy that supercharges your social and digital PR marketing. Today, brands are learning that direct interaction with consumers is essential to success.

User-Generated 111

User-Generated Customer Journey Customer Affiliate Marketing 111

Econsultancy

DECEMBER 13, 2021

Hulu, which now has more than 39 million subscribers, has created new technology that allows advertisers to be able to buy ads themselves using data, collected by Disney, that indicates what audiences are watching across their owned channels and when. JC Decaux revenue down 63% in Q2 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. SiriusDecisions Summit. May 3 -6, Austin, TX. June 22 – 26, London UK.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20