Search Engine Land

MAY 8, 2024

Steve Huffman, CEO of Reddit, said on the company’s latest earnings call: “There are no ads today on search result pages. The company believes nailing the search user experience is crucial before exploring monetization options like search ads. What they’re saying. ” State of play. .” What’s next?

Advertising 105

Advertising Advertisers Search Marketers Product 105

Buffer Marketing

MAY 9, 2024

Optimizing your profile or company page helps you become more discoverable in searches within LinkedIn and external search engines. An optimized company page makes it easier for customers to find your services, increasing traffic and boosting lead generation. What is LinkedIn SEO? However, LinkedIn SEO is no longer just for LinkedIn.

SEO 120

SEO User-Generated Thought Leadership Social Media Marketing 120

Search Engine Land

MAY 9, 2024

Pichai was asked about the perception that Google is behind other companies (e.g., OpenAI, Microsoft) in AI, (even though Google became an AI-first company in 2016): “I take a long-term perspective and say, when the internet just first came about, Google didn’t even exist then, right? ” Why we care.

SEO 111

SEO Place Product 111

Martech

MAY 7, 2024

A stack is a set of martech tools that a company is using. That consistent number suggests that small tools play a role in company stacks that cannot be ignored or dismissed. A possible competitive advantage for your company? Simply visit a dozen vendors for 5 minutes (no more). It is not a zero-sum game.

Management 109

Management Customer Product Marketing 109

Martech

MAY 9, 2024

HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of a sale to Google’s parent company Alphabet. News of the discussions between the two companies first surfaced in April. If the company were to lose the case, it’s very likely that it “will have to change its business practices.”

Price 92

Price Digital Marketing Marketing Marketers 92

Search Engine Land

MAY 10, 2024

Alphabet, the parent company of Google, is making significant strides in discussions to acquire HubSpot , a leading marketing and CRM software provider, according to a new report. While the discussions are in progress, it’s important to note that a deal is not a certainty, and other potential suitors could emerge for HubSpot.

CRM 99

CRM Advertising Advertisers Customer 99

Businesses Grow

FEBRUARY 19, 2024

If you need to make sense of the profound change that is happening and rationally envision an approach to AI for your company, this speech — tailored to your needs — makes sense. I would be glad to speak to your company or organization. I want to help people find that for their companies and for themselves.

Food 128

Food Education eCommerce Branding 128

Martech

MAY 17, 2024

Today, PR generally refers to engaging with the media to amplify a specific event, announcement, or moment — i.e., good and exciting things for your company. My company created Snooze or News, a free AI tool that reviews and rates press releases. crisis communications is about communicating with the media during times of crisis.

PR 90

PR Communications Branding Management 90

Martech

MAY 15, 2024

It’s important to distinguish between a tool and an entire company. It’s because a lot of them saw tools, not companies. We look at the product itself and the team, so when we surface companies we look at who the founders are, who has invested in them and then who they have partnered with. No surprise.

Transform 85

Transform Logistics Retail Product 85

Customers.ai

DECEMBER 18, 2023

People are working remotely, company-level data isn’t as valuable as it once was, and when it comes to advertising, we want and need more than just location-based targeting. Marketers and sales teams leverage reverse IP lookup tools to uncover the identities of companies visiting their websites for lead generation efforts.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Martech

MAY 9, 2024

Today, there are relatively few marketing generalists and those who exist work mainly in early-stage companies, where they must be marketing generalists by necessity. Again, all free, instant and nearly perfect. Images, videos, campaign ideas? No problem.” Content marketing and digital marketing will be eliminated next.

PR 115

PR Transform CMO Marketing 115

Hubspot Marketing

FEBRUARY 15, 2024

Tools like generative AI have made it easy for them to mimic the branding, tone, and even the writing style of legit companies. At the time the company’s employees received this, they were working with another company for employee insurance. Scammers have become quite smart. What is a phishing email? Rusu gives an example.

Communications 117

Communications Finance PR User-Generated 117

Digital Marketer

MAY 6, 2024

Business owners overcomplicate their own processes, hesitate to write things down, and then there’s a ton of operational drag in the company. When we start our companies, we’re told to hustle. And then you ended up running a company. Deposit those teachings into a company knowledge base, a central location for company resources.

Management 86

Management Branding Email Marketing SEO 86

Search Engine Land

JANUARY 22, 2024

Appen, an Australian data services company that Google contracted with for a large number of its third-party search quality raters, was notified by Google that its contract is ending on March 19, 2024. of revenue at a gross margin of 26% for the company. What search quality raters do. What it means.

SEO 122

SEO 122

Martech

MAY 7, 2024

Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. The company also announced Meta Verified for Businesses, a multi-tiered subscription service for businesses to help build credibility with customers. Why we care. Image: Meta.

Advertising 99

Advertising Advertisers User-Generated Price 99

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.

Law 140

Law Manufacturing Search Marketers Product 140

Martech

APRIL 29, 2024

We’ve all seen companies get so caught up in the pursuit of quick wins that they make impulsive decisions, cut corners and completely lose sight of the big picture. Companies that get too caught up chasing those shiny, short-term wins? And that doesn’t even consider what it does to company culture.

Transform 97

Transform Analytics Communications Branding 97

Search Engine Land

MARCH 1, 2024

7 of 14 people mentioned in the SERP feature no longer have an SEO consulting practice, meaning – they have either now moved on to other companies (including being hired by Google), founded their own companies or are no longer taking SEO clients Only 2 out of the 14 people mentioned in the SERP feature are women and only 3 are people of color.

Non-Profit 129

Non-Profit User-Generated SEO Analytics 129

Hubspot Marketing

JANUARY 12, 2024

Fast forward to today, I’ve helped companies build powerful content marketing engines. How often should you post a blog for a company vs. an individual? After years of building powerful content marketing engines for several companies, I have realized that the actual answer to the question — how often should you blog — is it depends.

Thought Leadership 112

Thought Leadership Real Estate SEO Content Marketing 112

Search Engine Land

NOVEMBER 17, 2023

Mira Murati, OpenAI’s chief technology officer, has been named interim CEO, the company announced. OpenAI will begin its search for its next permanent CEO, the company said. It has 100 million active users – including about 90% of Fortune 500 companies. Sam Altman is no longer CEO of OpenAI. Why was Altman ousted?

Non-Profit 115

Non-Profit User-Generated Communications Product 115

Search Engine Land

MAY 10, 2024

This article covers the importance of navigating negative reviews from past employees, learning from these reviews and ensuring your company doesn’t take a reputational hit. Employer review websites provide a safe space for former or current employees to review their experience at a company. So, take the issue head-on.

Health 95

Health Communications Management Place 95

Search Engine Land

MARCH 7, 2024

The company analyzed 26,000 news articles published between January 20 and February 20, covering a wide range of topics and industries. There is no clear connection between social media engagement and page views for news publishers, according to a new study. Why we care. The results. ” Exceptions.

Search Marketers 116

Search Marketers Branding Marketing Marketers 116

Martech

APRIL 23, 2024

No matter what is happening in the larger industry you operate in, your company might be going gangbusters. After your company invests in marketing technology, you might think your research into such solutions is over. If you find yourself in that frame of mind, here are three things to consider before pulling the plug.

Whitepaper 87

Whitepaper New Technology Price Product 87

Search Engine Land

MARCH 14, 2024

Raptive, the company responsible for ad sales for titles such as Half Baked Harvest, MacRumors, and Stereogum, conducted two analyses to investigate the potential impact of SGE on search traffic: one in September 2023 and another last month.

Advertising 121

Advertising Advertisers Search Marketers Marketing 121

Martech

MAY 1, 2024

Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth. As a result, the company improved customer engagement leading to revenue growth. And it’s dynamic, changing the content.”

Customer Journey 91

Customer Journey Marketing Automation Platform CRM User-Generated 91

illumin

APRIL 23, 2024

These advertisers use Earth Day as an opportunity to highlight initiatives and promote meaningful action within their companies and the wider community. In this ad, the company uses celebrities to spread its message and update its customers on the status of its 2030 goal.

Entertainment 111

Entertainment Advertising Advertisers Education 111

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. The AI Marketing Institute recently reported that lack of education and training was the No. 1 barrier to the adoption of AI for marketing.

Transform 97

Transform Education Marketing Marketers 97

Martech

JANUARY 16, 2024

We have no one to talk to’ Menachem Ani, founder of JXT Group, said there was a steep decline in customer service quality after the company restructured agency teams last April. One result is his company no longer has a dedicated agency-level rep. Experts outside of Google can’t help either. “I

Customer 108

Customer Advertising Advertisers Marketing 108

Businesses Grow

APRIL 8, 2024

Human-based marketing success Over the years, I’ve worked with many different companies and featured their tales in my books and blog posts. retail brand, but for the first five years of the company’s existence, its only marketing tactic was word-of-mouth marketing. Is this true? Will we be losing 95% of our marketing jobs?

Non-Profit 83

Non-Profit Law Transform Marketing 83

Search Engine Land

APRIL 30, 2024

Over the last few years, there have been some companies whose first move when the economy turns sour is to lay off or offshore their employees in “cost centers” like customer service and content teams. On the other hand, the wise companies of the world are the ones that never stop putting their customers’ needs above everything else.

SEO 108

SEO Thought Leadership User-Generated Shipping 108

Martech

DECEMBER 27, 2023

No wonder many companies go for automation. Include your full name, title, company name, and contact information. This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. At the same time, repetitive tasks can take 10 or more hours per week.

Email Marketing 126

Email Marketing Marketing Marketers CRM 126

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their competitors. So I asked each for five unique names for a beverage company specializing in fresh fruit.

CRM 119

CRM Marketing Automation Platform Retail Customer Journey 119

Search Engine Land

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing? It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years.

Analytics 105

Analytics Customer Journey User-Generated Customer loyalty 105

Search Engine Land

OCTOBER 4, 2023

The update was so dire that companies even publicly commented they would have to lay off dozens of employees. Ad companies are not your friend You want to read endless horror stories about traffic loss? Unfortunately, some ad companies “take over” this jump button. So what happened? The drops, unfortunately, are not surprising.

Health 135

Health Food User-Generated eBook 135

Martech

FEBRUARY 6, 2024

consumers say they buy things as a result of SMS messages from companies, according to a new study. The tech companies are trying to stop the flood of emails that is pushing people to other channels and costing them money. Three-quarters of U.S. The more effective text marketing gets, the worse it is for them.

Marketing 111

Marketing Marketers Communications Branding 111

Search Engine Land

DECEMBER 7, 2023

We’ll no longer be giving periodic notifications of improvements to our reviews system,” the company said. Although Google won’t confirm updates going forward, updates are happening at a “regular and ongoing pace,” according to the company. This update, announced on November 8, 2023, rolled out over a 29-day period.

SEO 118

SEO 118