Hubspot Marketing

JUNE 10, 2022

Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report , 78% of journalists say they prefer press releases and news announcements to other content types. Writing a press release is simple — writing a good press release is no easy task. The problem?

Transform 112

Transform Communications Promotion SEO 112

Trade Press Services Newsletter

AUGUST 3, 2023

In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. This infringes on copyright laws and can open companies up to claims of plagiarism. The post Five Reasons Not to Trust AI to Write Your Content appeared first on Trade Press Services.

Copywriting 130

Copywriting Law User-Generated Communications 130

Search Engine Land

NOVEMBER 2, 2023

For a company that preaches about how “trustworthiness” is the most important part of E-E-A-T, they really ought to demonstrate some. The invite even said there were no plans to livestream this event – though that quickly evolved into a special press event. Which, in case you forgot, are called lies. The AI Search race.

Price 105

Price Product Marketing Marketers 105

Martech

DECEMBER 18, 2023

Although both companies continue to believe in the merits and procompetitive benefits of the combination, Adobe and Figma mutually agreed to terminate the transaction based on a joint assessment that there is no clear path to receive necessary regulatory approvals from the European Commission and the UK Competition and Markets Authority.

Marketing 97

Marketing Marketers Content Marketing 97

Businesses Grow

NOVEMBER 22, 2023

Open AI, the parent company of ChatGPT, recently introduced new functionality that allows you to create an AI personal assistant — a custom GPT — software anyone can program by simply typing in what you want. The press responded with headlines like “game-changing” and “earth-shaking,” and I actually agree.

Customer 128

Customer Email Marketing Product Marketing 128

Hubspot Marketing

NOVEMBER 13, 2023

Pitch to the Press Getting press coverage for product releases and campaign launches is a good way to generate buzz at no cost. Drafting a succinct press release and keeping media contacts organized is a good start to garnering coverage. says Pam Bump, Content Growth Team Manager at HubSpot.

User-Generated 112

User-Generated Energy Promotion Advertising 112

Digital Marketer

MAY 6, 2024

Business owners overcomplicate their own processes, hesitate to write things down, and then there’s a ton of operational drag in the company. When we start our companies, we’re told to hustle. And then you ended up running a company. Writing things down used to be limited (before the printing press) to whoever held the pages.

Management 86

Management Branding Email Marketing SEO 86

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Trade Press Services Newsletter

JANUARY 4, 2024

Leverage analytics platforms to dive into audience data and segmentation, and use the information to fuel personalized, meaningful experiences that will set your company apart in the eyes of your buyers. If you haven’t started, now is the time to establish your company and key figures as industry experts.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Unbounce

OCTOBER 13, 2022

In Break Free: The State of AI Marketing for Small Business, we polled 400 people in the United States and Canada on the most pressing challenges they face marketing their small businesses and learned how they’re using technology to bounce back. In fact, budgets are the most pressing issue most small businesses face in marketing.

Energy 145

Energy Digital Marketing Analytics Advertising 145

Search Engine Land

OCTOBER 17, 2023

Dig deeper: How to optimize your social media pages for search Press releases Publishing a press release about you or your company is one of the most impactful strategies to suppress negative content and enhance your online reputation. How it appears – whether positive or negative – is of equal significance.

PR 101

PR Energy SEO Search Marketers 101

Hubspot Marketing

JULY 15, 2022

It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? If you do decide to go the agency route, it's important that they have a day-to-day contact at your company that can bring them information and help them connect to internal stakeholders.". Press releases.

PR 125

PR Management Communications Promotion 125

Search Engine Land

JANUARY 11, 2024

Google said these changes are aimed to “focus on quality and reliability,” adding it will “ultimately make it easier to use Assistant across devices,” the company wrote. Google said it is restricting the company from integrating new AI technologies. You can create a custom Routine that has similar behavior.

New Technology 108

New Technology Management Customer SEO 108

Trade Press Services Newsletter

AUGUST 4, 2022

Companies will be required to make all privacy policies public and will not be allowed to deny a service or product based on an individual’s agreement to waive their privacy rights. The post How the New American Data Privacy Act Will Affect Marketing appeared first on Trade Press Services.

Law 130

Law Energy New Technology CRM 130

Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. Effective SEO and PR integration creates more ongoing organic traffic that has real value for the company. Why Companies Need PR and SEO. Leveraging the PR and SEO Relationship.

PR 128

PR SEO Thought Leadership User-Generated 128

Hubspot Marketing

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

PR 140

PR SEO Analytics Price 140

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Generating press releases. Today, the outputs of ChatGPT are impressive in documentation areas.

Whitepaper 111

Whitepaper User-Generated Transform PR 111

Hubspot Marketing

MAY 29, 2023

Go to most companies’ blogs and you’ll find fluffy, self-serving content: Pictures from their clean-up day at the local park, press release-style articles about promotions and employee-of-the-month winners. When companies tell me about their forays into content marketing in the past, I’m not surprised it didn’t work for them. "We

Content Marketing 123

Content Marketing Inbound Marketing Marketing Marketers 123

Buffer Marketing

FEBRUARY 21, 2023

I was fortunate to make some connections with venues that offered to host us for little to no charge (a coworking space that let us use the facility on nights they didn’t have other bookings, a tech company that opened their office to community events).

Gen Z 96

Gen Z Branding PR Marketing 96

Search Engine Land

AUGUST 15, 2023

Instead, the company will only pause ads in a few scenarios while Advertiser Identity Verification (AIV) is completed. After careful consideration, the company decided to change its decision in order to minimise the impact on customers. Microsoft is not banning ads from unverified marketers after all. Why we care. SUBSCRIBE See terms.

Advertising 85

Advertising Advertisers Search Marketers Customer 85

Martech

MAY 11, 2023

Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If Dig deeper: How companies are leveraging data clean rooms as cookies vanish Who uses DCRs? What is a DCR? “It’s

Transform 118

Transform Marketing Marketers Analytics 118

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown.

Influencer Marketing 112

Influencer Marketing Health Transform Marketing 112

Search Engine Land

MAY 7, 2024

This is not the case with Lectric eBike, an electric bike ecommerce company. Background: The brand Lectric eBike is one of the fastest-growing electric bike companies in the U.S., Digital PR builds relationships with national, local and trade media: press and podcasts. selling over 400,000 eBikes in the last four years.

eCommerce 88

eCommerce PR Real Estate SEO 88

Neil Patel

MARCH 22, 2021

That’s not all Cision has to offer; other features include: advanced distribution of your press releases tools for tracking performance tools for tracking mentions. When you know who’s mentioning your brand, you can turn this into relationships that benefit your company in the long run. Business Wire.

PR 139

PR Price Place Branding 139

Hubspot Marketing

APRIL 2, 2024

Published by Arlene and Jose Ramos, the WYSIWYG newsletter was created for the Pre-Press industry and was eventually sold to employees at the Stanford Research Institute after three years of publishing. Interested in the concept of a company that solely focused on software, Simonyi joined Microsoft in 1981. After securing $2.5

User-Generated 78

User-Generated Management Product Customer 78

Power Digital Marketing

FEBRUARY 22, 2023

Typically, marketing is regarded as a way to generate leads for a company, while PR is about influencing consumers’ perceptions of the company as a whole. 2 In other words, the goal of a PR specialist is to build brand recognition and help people like and connect with a company more. Organize a press event. Conversions.

PR 52

PR Non-Profit Marketing Marketers 52

Sprout Social

JANUARY 24, 2024

By tracking revenue, companies can determine which influencers offer the best ROI and adjust their strategy accordingly. Earned media/press mentions Earned media refers to the publicity a brand receives through organic channels, such as press coverage or media mentions, rather than through paid advertising.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Martech

MARCH 20, 2024

A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant. Descriptive names (e.g.,

Transform 100

Transform Branding Management Education 100

Adobe Experience Cloud Blog

MARCH 5, 2021

Trees are felled, paper is milled, printing presses churn. Such was P&G’s subsequent investment in radio advertising and sponsorship, it’s been said that the company effectively created daytime radio in the US. Companies start with an idea. In 2021, it’s going to be how companies survive and prosper. Or even beyond.

Retail 164

Retail Thought Leadership Entertainment Advertising 164

Hubspot Marketing

SEPTEMBER 2, 2019

To share the video, press the forward sign underneath the comment symbol to see your sharing options. If you want to keep up with a great video creator, you can follow them by pressing the icon that includes their profile picture and a plus sign above the heart button on their video. When you're done, press Next.

Gen Z 145

Gen Z Millennials Entertainment Branding 145

Martech

MARCH 1, 2023

As artificial intelligence hype spins ever higher, the FTC is warning tech companies against making unsubstantiated claims about AI. To the last point, Atleson directly warns companies the FTC will examine more than marketing materials in its investigations. The warning comes as the FTC is increasing its focus on high tech companies.

Advertising 89

Advertising Advertisers Place Product 89

Search Engine Land

SEPTEMBER 19, 2023

While useful for searchers, Google autocomplete has become a significant reputational risk to companies and individuals. Negative Google autocomplete keywords displayed for your name or company can become the “first impression” of who you are. In these cases, we remove the specific prediction in question and closely related variations.

User-Generated 129

User-Generated Management Branding Product 129

Sprout Social

OCTOBER 11, 2022

Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Share content that gives people an inside look at working at your company. Many of today’s candidates wish they knew more about what it’s really like to work at a company before joining.

Thought Leadership 130

Thought Leadership Education Communications User-Generated 130

Buffer Marketing

JANUARY 15, 2024

[They also have] podcasts like "Protect the Hustle," all about B2B SaaS growth strategies, and web series like "Churning Point," diving into how SaaS companies retain their customers." This is why, for me, good B2B content is linked to a distribution strategy that goes beyond just pressing "publish."

Copywriting 115

Copywriting PR SEO Content Marketing 115

Businesses Grow

FEBRUARY 26, 2024

Apple is different In a recent post , I forecast that the speed of marketing is one of the most pressing and interesting trends. Truly, the most human company wins. The technology will become ubiquitous and companies will use it to reduce headcount ruthlessly. We personalize and segment people because it’s good business.

Automobile 64

Automobile Non-Profit Entertainment Education 64

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. PPC specialists from around the globe. Here’s a breakdown of some of the largest findings. Top priorities. Building safeguards through layers of automation.

Advertising 82

Advertising Advertisers User-Generated Search Marketers 82

Litmus

AUGUST 6, 2021

Companies that aren’t investing in email are not only leaving a huge amount of revenue on the table, but they’re falling behind competitors who are leveraging the channel to its highest potential. Step 2: See how other companies solved their email challenges with Litmus. And with updates every 1.2 Trendline Interactive.

Education 103

Education Management Branding Product 103