Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. However, the ROI can be enormous. Start with soul searching What is your why?

Transform 101

Transform Branding Management Education 101

Search Engine Land

MARCH 4, 2024

Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting. This also includes data collected on users on your website, such as what they click, read or buy.

Advertising 115

Advertising Advertisers Marketing Strategy Customer 115

Martech

JULY 13, 2023

Don’t forget the legal department Legal and marketing departments have a love-hate relationship. Marketers tend to want to move quickly, collect and use lots of data and be coy about disclosures. View legal as a valued partner — not a dream killer. Maybe you could contribute articles to trade websites.

Marketing 96

Marketing Marketers Management Promotion 96

Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. As marketers, we can — and should — use multiple solutions to become more privacy-centric.

Transform 92

Transform User-Generated Marketing Marketers 92

Customers.ai

MARCH 22, 2023

Building an email list without an email extractor from your website can feel like this: Even if you can get a big list, it’s often not the right list. has our Unicorn X-Ray tool which lets you extract emails from up to 20% of your anonymous website visitors. How Do We Extract Emails From Your Website? Thankfully, Customers.ai

Law 102

Law B2C Outbound Marketing Email Marketing 102

Martech

JANUARY 19, 2024

There are lessons to be learned on how to use them correctly. Last month, I wrote an article for MarTech that ended up appearing on a digital agency’s website, presented at first glance as their own content (it has since been removed). We are at the beginning of what will be a long road of generative AI tools producing content.

User-Generated 100

User-Generated Law New Technology Management 100

Search Engine Land

APRIL 1, 2024

Using Google Search Console in your investigation Let’s start with an easy way to see whether the page ranks for any keywords. Use the performance report in Google Search Console and filter the results by the page in question. Did the page used to get traffic, but not now? It’s frustrating. But it just won’t rank.

Energy 118

Energy SEO Education Place 118

Neil Patel

JUNE 10, 2021

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. Plus, if you want your website to be visible to a global audience, you need to adhere to global guidelines. Additionally, many third-party applications require privacy policies to use their services.

Law 131

Law User-Generated Analytics Health 131

Search Engine Land

OCTOBER 18, 2022

Earlier this year, I was asked to work on a legal case involving a couple of finance sector companies where one was accused by the other of trademark infringement where the defendant’s website abruptly began ranking for the plaintiff’s service mark. What I expected to find in this case was quite different from what I ultimately found.

SEO 100

SEO Finance User-Generated Promotion 100

Spiralytics

NOVEMBER 14, 2022

But with their increasing popularity comes a common question: is an electronic signature legal in the Philippines? In this post, we’ll discuss everything about e-signature so you can navigate the murky waters of its legality in the Philippines. Are Electronic Signatures Legal in the Philippines? What Is an E-signature?

Law 95

Law Real Estate User-Generated Health 95

Search Engine Land

SEPTEMBER 11, 2023

You require fast results Do you need fast results for your business and a way to attract tons of visitors to your website in no time? New websites can take at least three to six months to rank on Google. You can’t just wait for search engines to index your website or for people to start searching for your event.

SEO 141

SEO User-Generated Energy Promotion 141

Martech

DECEMBER 8, 2021

When sites aren’t accessible, they are not only going to lose out on potential conversions from differently-abled users, but they also become vulnerable to legal action. While websites are not specifically mentioned, a judge could rule that websites fall under this regulation. The potential penalties.

Law 101

Law SEO Place Education 101

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Customers.ai

DECEMBER 11, 2023

In some cases, there are actual legal repercussions! 5 Major Data Privacy Changes Affecting Marketing Agencies Apple iOS 17 Updates Google Chrome Cookie Deprecation Google and Yahoo Email Spam Filter Update Google’s Decision to Phase Out Old Email Addresses Meta Ad-Free Subscriptions in EU Convert Website Visitors into Real Contacts!

Law 100

Law Marketing Marketers Advertising 100

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? From Attribution Noncommercial-No Derivative Works licenses to “fair use,” there’s a lot to unpack. Especially if an image is used for social media marketing. It’s a form of legal protection that is automatically given to a creator as soon as an image is snapped, saved, or drawn.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Buffer Marketing

APRIL 10, 2024

It wasn’t a viable path for most creators — and there weren’t many options in the first place. Fast-forward a decade, and the landscape of creator monetization has changed completely. Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Search Engine Land

JANUARY 22, 2024

He then used his AI content tool to recreate thousands of pages of copy. You’re out playing ball, and when things don’t go how the ball owner wants, the kid gets annoyed and threatens to stop playing with us all. In the same way, if you use your candle to light mine, I get light without darkening you.

SEO 115

SEO Education Branding Advertising 115

Search Engine Land

APRIL 12, 2023

As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization. Let’s get into it, shall we? Do looks really matter?

SEO 117

SEO Copywriting User-Generated Real Estate 117

Martech

OCTOBER 24, 2022

” Thousands of disconnected websites. Before the transformation project started, Wolters Kluwer had thousands of websites. They were not equally mature in terms of experience. “We use Content Hub,” said Shaw, “we use the DAM.” We still have books.” Broken experiences.”

Transform 113

Transform Whitepaper Digital Marketing Management 113

Martech

JANUARY 27, 2023

You might have hit your numbers, but consider the long-term costs: More unsubscribes. Stop spamming In that Washington Post article I mentioned earlier, I was encouraged that it cited one of my email gripes — visiting websites and then getting emails without granting permission first. We made it to 2023! But even I have my limits!

Email Marketing 134

Email Marketing Marketing Marketers Law 134

Martech

AUGUST 5, 2021

Sedlak doesn’t mean strategy isn’t desirable; just that an operations team could set up a website or a social media presence and generate revenue with no coherent planning or objectives. How legal tech unicorn Clio leveraged DAM to fuel rapid growth . How legal tech unicorn Clio leveraged DAM to fuel rapid growth .

Gen Z 108

Gen Z Transform Price User-Generated 108

Search Engine Land

MARCH 22, 2024

From tech to automotive, legal, home services, healthcare and everything in between, forums are gaining popularity. With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. Managing reviews. Continuously updating outdated pages.

Real Estate 107

Real Estate User-Generated Price SEO 107

Neil Patel

MAY 17, 2021

As long as it’s legal and isn’t already in use, you’re good to go. However, there are several best practices most legal and marketing experts agree on. Ideally, your business name will be unique and not used by any other business in existence. There are several strategies you can use if your domain name is unavailable.

Food 125

Food Copywriting SEO Branding 125

Exposure Ninja

DECEMBER 3, 2023

Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. There are more types of PPC ads, but these are the ones you’ll use most in your law firm’s PPC campaigns. Banner ads run on websites around the internet. Common PPC terms PPC campaigns are full of jargon.

Law 52

Law User-Generated eBook Digital Marketing 52

Martech

MARCH 6, 2023

As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us. ” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021.

Whitepaper 111

Whitepaper User-Generated Transform PR 111

Search Engine Land

JULY 14, 2023

GA4 is the predominant platform for measuring website performance and user behavior. With each iteration, the method used by any analytics tool for calculating unique users and sessions changes. This is to measure more accurately these critical data points used in virtually all key performance indicators (KPIs).

Analytics 95

Analytics Key Performance Indicator User-Generated Customer 95

Exposure Ninja

AUGUST 26, 2022

If you’re responsible for writing for or managing a website with any content at all, then you’ve probably got a lot of questions, including: What is the Helpful Content Update? Which types of website are going to be affected? Primarily, you’re asking yourself: “ Should I be worried? Oh, did we say it was FREE?

Copywriting 115

Copywriting SEO User-Generated Education 115

Search Engine Land

MARCH 21, 2023

As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and relevancy in the generative AI era? AI-generated news has long inspired fear among journalists.

SEO 99

SEO User-Generated Management Digital Marketing 99

Neil Patel

OCTOBER 6, 2020

The terms “website accessibility” and “ADA website compliance” are increasingly being bounced around in the online business world—there’s a good chance you’ve heard of it. But many people still don’t know what, exactly, ADA website compliance means—or how it can impact a business.

Law 145

Law SEO Branding Place 145

Search Engine Land

APRIL 6, 2023

However, Google amended this statement a month later by stating AI should not be used for: Harmful or illegal activities. While using automation to generate content to manipulate search rankings violates terms, it is possible to use AI to help you create great content. Abuse or service disruption. Misinformation.

SEO 108

SEO Transform User-Generated Analytics 108

Search Engine Land

JULY 13, 2023

The boom of generative AI products over the past few months has prompted many websites to take countermeasures. AI companies see the openness of the web as permitting large-scale crawling to obtain training data, but some website operators disagree, including Reddit, Stack Overflow and Twitter.

User-Generated 94

User-Generated Finance Price Product 94

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. You may choose a more basic starter DAM to get the project off the ground and use it as the baseline for demonstrating the value a DAM brings to your organization. but they’re not the only choices.

Management 95

Management Price Product Customer 95

Content Marketing Institute

OCTOBER 3, 2018

are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry. . – are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry. HANDPICKED RELATED CONTENT: Avoid Legal Action: Take Proper Steps to Own the Content.

Law 106

Law Branding User-Generated Millennials 106

Litmus

MARCH 8, 2021

In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent. Keep consent requests separate from other terms & conditions. Never bundle consent with your terms and conditions, privacy notices, or any of your services (unless email consent is necessary to complete that service).

Law 136

Law eBook Whitepaper Email Marketing 136

Hubspot Marketing

APRIL 4, 2024

Why use influencer marketing on Instagram? Why use influencer marketing on Instagram? You can set up an Instagram Shop for users to browse and buy without going to your website. With this guide, you won’t need to trek out at dawn to launch your campaign — you can do it right from your computer or phone.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Backlinko

DECEMBER 21, 2023

For example, if a user lands on your site after: Clicking on a Google text ad or Shopping ad Clicking on a display ad on a website or social media site like Facebook Here’s an example of what a paid ad looks like when it appears in Google’s search results: When a user clicks on any of the blue text, it’s included in your PPC CTR data.

User-Generated 105

User-Generated SEO Advertising Advertisers 105

Hubspot Marketing

APRIL 5, 2023

Using these words shows the recruiter that you have done your homework about the specific job, instead of mass sending out your resume. You may not use all of them, but it will help you draft your career objective statement. You may not use all of them, but it will help you draft your career objective statement. Know your value.

Finance 140

Finance Logistics Communications Management 140