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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Free trials: Users try the software for a limited number of days. Resistance from prospects to lead generation and sales-led strategies is not uncommon today. The vendors included both Obility clients and non-clients. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action.

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What the Google antitrust ruling could mean for advertisers

Martech

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S.

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AI-powered martech news and releases: January 16

Martech

Will pure-play artificial intelligence companies ever be profitable? The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. launched Simpli.fi

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Could AI eventually make SEO obsolete?

Search Engine Land

While this study primarily used basic prompts, some users report better results with more detailed prompt crafting. Currently, generative AI bridges a gap by producing working functions when given detailed prompts. Thinking like a machine (using IDs, classes and distinct entities) is key to successful AI-generated results.

SEO 108
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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

Segmentation by best sellers, product attributes, location, profitability and user type. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. Get the newsletter search marketers rely on. Processing. See terms.

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Brightlocal Pricing Plans: Is Its Pricing and Plans Worth The Value?

SocialPilot

BrightLocal offers a host of features, such as review management , local search marketing, and citation building. However, users often take note of its steep learning curve, hidden costs, and limited flexibility. Are you wondering if BrightLocal is a worthy investment? Youre in the right place.

Price 86
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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

It’s marketing but in a nice, non-sales-focused way. Content, done well, is marketing that feels good and is not sleazy or pushy. Search Engine Land defines SEO as follows: “SEO stands for ‘search engine optimization.’ How SEO supercharges content marketing This is pretty obvious.

SEO 98