Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Accessibility. Key benefits.

Advertising 123

Advertising Advertisers Marketing Mix Law 123

Search Engine Land

MARCH 13, 2024

After that, how you can improve prompts to get even better answers from me. Repurpose existing content: Look at your existing content and identify opportunities to repurpose or expand on topics that have performed well in terms of engagement or traffic. I am the first generative AI chatbot for search marketers.

Real Estate 106

Real Estate SEO User-Generated Promotion 106

Search Engine Land

OCTOBER 27, 2023

After that, how you can improve prompts to get even better answers from me. Prompt: Create a content marketing and SEO plan for a digital marketing agency. Answer: Creating a comprehensive content marketing and SEO plan for a digital marketing agency requires careful consideration of various factors.

Digital Marketing 123

Digital Marketing SEO User-Generated Thought Leadership 123

Search Engine Land

APRIL 5, 2024

For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution. If you want to improve productivity and completely reassess how you currently work, this could be just the book for you.

SEO 120

SEO Marketing Marketers New Technology 120

Search Engine Land

APRIL 9, 2024

Watch the evolution of the prompts below to see how each improves to get closer to platform-ready ad copy. To account for these discrepancies, perform research in multiple ways to ensure keyword-to-audience alignment. Building an account structure Starting a new account from scratch or planning an account restructure?

User-Generated 111

User-Generated Copywriting Advertising Advertisers 111

Hubspot Marketing

APRIL 2, 2024

These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. says, "There are two major ways businesses can predict, diagnose, and/or prepare for a seasonal slump: resource planning and contingency planning."

Manufacturing 98

Manufacturing Communications Health Analytics 98

Martech

NOVEMBER 10, 2023

This transition opens doors to enhanced features, improved performance, and increased security, ensuring that Drupal remains a leader in web development.” Planning your Drupal 10 migration Transitioning to Drupal 10 requires thorough preparations to ensure a smooth and successful upgrade. Bottom line.

Transform 109

Transform CMO Management Digital Marketing 109

Search Engine Land

NOVEMBER 6, 2023

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Neglecting to create a migration plan Like any major project, migrating to a new platform requires a well-thought-out execution plan. A periodic content inventory review is a good practice.

SEO 119

SEO Analytics New Technology eCommerce 119

Sprout Social

APRIL 17, 2024

They also streamline the customer journey with personalized assistance, improving customer satisfaction and reducing costs. It helps you engage with customers, answer inquiries and perform automated tasks. Scalability and performance As your business grows, your chatbot should be able to scale accordingly.

Customer 103

Customer Non-Profit Real Estate Transform 103

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. Develop a phase-by-phase AI implementation plan. Continuous learning and adaptation.

Transform 105

Transform Analytics CMO CRM 105

Search Engine Land

SEPTEMBER 21, 2023

TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. By having a clearer picture of how customers make purchases, you can identify areas needing improvement, enabling you to create a better user experience and fuel your business growth. Performance Comparison in action.

Customer Journey 104

Customer Journey Customer Analytics Advertising 104

Search Engine Land

DECEMBER 1, 2023

A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have missed and improve your content marketing. It enhances your content strategy by unearthing areas for improvement to meet your target audience’s needs and improve visibility for SEO. What is a content gap analysis?

SEO 122

SEO eCommerce Market Research Product 122

Search Engine Land

JANUARY 10, 2024

The business strategy needs to be built into the foundations of your plan, so the more you can understand this and ensure your goals are aligned, the better. So with the business strategy fully considered, you can now dive into your SEO strategy, starting with a performance review and a check-in on your processes, tools and people.

SEO 137

SEO PR Customer Journey Health 137

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes? In a world where many marketing departments merely reuse last year’s plan, MOps teams can bring a fresh perspective.

Transform 110

Transform Marketing Plan Communications Analytics 110

Search Engine Land

MARCH 13, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. Meta will then use AI to dynamically show people the best products from their catalog to drive performance, as shown in the image below: More eCommerce ad options.

Shoppers 116

Shoppers Advertising Advertisers eCommerce 116

Martech

JANUARY 12, 2024

Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal. The efficiency vs. efficacy dilemma Historically, setting that 20% improvement in efficiency was an acceptable benchmark. Is a 20% improvement the ceiling of our ambition?

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. Competitor monitoring is another AI use case in marketing, important for 92% of business leaders in 2024 per the report, to improve brand positioning.

User-Generated 128

User-Generated Marketing Marketers Advertising 128

Search Engine Land

OCTOBER 11, 2023

Meta is updating the capabilities of Reels to help improve the performance of ad creatives. The tech giant has announced a string of new features designed to boost engagement and optimize campaign performance, including: Collection ads Multi-destination Reels carousel ads Swipe left functionality Why we care. Collection ads.

Advertising 124

Advertising Advertisers Branding Product 124

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. All this typically becomes apparent via performance once that connection is made and a partnership starts.

SEO 114

SEO PR Branding Customer 114

Vertical Response

APRIL 19, 2024

Creating a supportive work environment and fostering a culture that encourages continuous improvement and growth are essential in maximizing productivity and achieving business objectives. Beyond the macro-level benefits, such as economic performance and overall productivity growth, lies the micro-level impact on employees.

Management 83

Management Product Health Transform 83

Search Engine Land

APRIL 8, 2024

This checklist outlines key elements to assess and improve the quality of your SEO services. If you’re part of an agency, you can use it to discuss internally with your team or you can measure how you perform against it if you’re working as a freelancer or a consultant. And how can you improve that?

SEO 101

SEO Price Communications Copywriting 101

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Once the campaign is live, these tools help: Automate data collection on performance Generate insights. Modern marketing campaigns often have many moving parts. creative, media, brand, legal).

Management 102

Management User-Generated Analytics Personalized Marketing 102

Martech

APRIL 15, 2024

After that, how to improve prompts to get even better answers from me. Test and track performance: Before sending the push notification to your entire user base, thoroughly test the deep linking functionality to ensure it works as intended. Personalized Workout Plan: Message: “Get a personalized workout plan just for you!

User-Generated 83

User-Generated Management Customer Promotion 83

Search Engine Land

APRIL 2, 2024

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Use Google Docs to identify leadership priorities and turn them into SEO action plans, aligning SEO with leadership goals. Create SOPs, dashboards and project plans, documenting them directly in Docs and Sheets.

SEO 81

SEO PR Key Performance Indicator User-Generated 81

Search Engine Land

OCTOBER 18, 2023

Things like: Newer campaign types (such as Performance Max and Demand Gen campaigns) are missing important guardrails that could improve performance and reduce wasted ad spend. Was the Google Ads account well thought out and planned? Yes, performance metrics, such as leads and sales, are obviously important.

B2C 113

B2C Advertising Advertisers Product 113

Martech

MARCH 19, 2024

“I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Campaign monitoring and performance analytics. Understanding the customer.

Customer 98

Customer Analytics CRM Product 98

Backlinko

MARCH 11, 2024

Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. This section highlights key insights into current adoption and planned usage of marketing automation and its impact on helping achieve business objectives. Marketing tech stack is always evolving.

Customer Journey 98

Customer Journey Marketing Automation Platform Marketing Marketers 98

Hubspot Marketing

DECEMBER 18, 2023

But you can also find any untapped opportunities for improvement. You may also audit a specific campaign’s performance to see whether it's meeting its goals. Using email audit best practices, my team and I were able to pinpoint areas of improvement and increase our client's OPR and CTR from 10-15% to 27-35%,” Gan continues.

Email Marketing 110

Email Marketing Health Marketing Marketers 110

Martech

AUGUST 31, 2023

We’ll go to any length to attract, engage and capture customers, but we invest little time and effort into building and improving our teams. Perhaps it’s because marketers face countless priorities and unrealistic expectations and have too few resources or time to focus on building a high-performance marketing team.

Marketing 121

Marketing Marketers Communications Performance Marketing 121

Martech

FEBRUARY 26, 2024

After that, how you can improve prompts to get even better answers from me. Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans.

Price 95

Price CMO Marketing Marketers 95

Search Engine Land

OCTOBER 17, 2023

Search engine plans. Baidu is planning to integrate Ernie 4.0 Baidu CEO, Li, claimed that the Ernie model has been “significantly improved” in terms of understanding queries, generating more advanced responses and memory functionality. Baidu has unveiled the latest edition of its generative AI model, Ernie 4.0.

Advertising 105

Advertising Advertisers Search Marketers Product 105

Hubspot Marketing

APRIL 8, 2024

The conversational AI experience is available for Google’s Performance Max users. Performance Max was the first-ever AI-powered campaign solution from Google. customers who use Performance Max. Query-level performance modeling. It uses the results to boost ad performance in real time. More contextual signals.

User-Generated 106

User-Generated Advertising Advertisers Communications 106

Martech

OCTOBER 24, 2023

When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. Murphy, author of “Pulling Together: 10 Rules for High-Performance Teamwork.” One of the many benefits of agile marketing is improving team satisfaction and growth.

eBook 109

eBook Marketing Marketers Customer 109

Hubspot Marketing

MAY 26, 2023

As marketers, we're always looking for ways to improve our game plan. A marketing audit gives you a holistic view of your marketing efforts, including what's working, what could be improved, and where new opportunities are present. It highlights what plans, processes, and practices are most effective at meeting goals.

Key Performance Indicator 119

Key Performance Indicator Marketing Marketers Price 119

Search Engine Land

SEPTEMBER 1, 2023

Consider, for example, the task of diagnosing the reasons for poor website performance. The decisions you make and plans you put in place to make much-needed improvements can be the make-or-break action for that business and its survival. All outcomes can be particularly detrimental in the specialized field of SEO.

SEO 139

SEO Energy Analytics Health 139

Search Engine Land

JUNE 26, 2023

Or are most jobs suggested busy work that will do nothing to help improve your results? This article will explain how to conduct an SEO SWOT analysis and how you can use this time-proven approach to focus your efforts and improve your SEO. The SWOT is a tool to perform a situational analysis for each key area. W eaknesses.

SEO 98

SEO eCommerce User-Generated Analytics 98

Martech

DECEMBER 4, 2023

It is not going anywhere, and rushing to the new shiny object because everyone else is using it does not guarantee you will improve your marketing or get your organization any closer to growth. Regardless, Gartner reports that 63 percent of marketing leaders plan to invest in generative AI in the next 24 months.

Customer Journey 120

Customer Journey CRM Customer Marketing 120