Search Engine Land

JUNE 1, 2023

For example, an entity may be a person, place, product, event, idea or brand. Some will write: The brand you expect: “Brand Name” The brand with different spacing: “BrandName” The brand with different capitalization: “Brandname” or “brandname” The partial URL: “brandname.com” The legal entity: “Brand Name Inc.”

SEO 102

SEO Branding CMO PR 102

Orbit Media Studios

JANUARY 16, 2024

People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. It’s the first question of every visitor on every web page: “Am I in the right place?” It’s the most important place to use a keyphrase on your more authoritative page. Am I in the right place? But should you?

PR 127

PR SEO Place Promotion 127

Search Engine Land

JUNE 7, 2023

Identify the bloggers by searching Google with the blogger search operator: inurl:blog intitle: {keyword} Copy the top 100 URLs over to Ahrefs’ batch analysis. If you have a truly useful tool, they may even add your site to the list. Export list. Filter down by metrics. Repeat this process for each target keyword.

PR 90

PR SEO Thought Leadership User-Generated 90

Exposure Ninja

APRIL 2, 2024

The page also links to the location on Google Maps, giving Google even more information about the place this page is connected to. How to structure a URL for multiple locations URL structure doesn’t need to be a complex topic. In its simplest form, a well-structured URL for local SEO would be business.com/location.

SEO 52

SEO User-Generated PR Law 52

Orbit Media Studios

DECEMBER 12, 2023

Here are the five main reasons why redesigned websites see a drop in search traffic: URLs that attracted search traffic were removed URLs that attracted search traffic were changed (even if they were redirected) Content became less keyphrase-focused or less detailed Technical SEO issues appeared (missing schema, longer load times, etc.)

Analytics 70

Analytics Copywriting SEO PR 70

Search Engine Land

NOVEMBER 3, 2022

Remember : Holiday-related URLs on your site are not temporary. When a product has been discontinued or when a visitor types an erroneous URL, having a 404 error page will prevent client traffic from coming to a dead end. Make sure you add all the necessary information regarding delivery during the festive season.

SEO 105

SEO PR Gen Z eCommerce 105

Orbit Media Studios

FEBRUARY 8, 2022

Where’s the best place to hide a dead body? You can add to your advanced filter to remove some of these queries if you’d like. Combining areas like PR, Thought Leadership, and SEO are an effective way of winning in organic growth and industry trust. Does the phrase appear on the page in the most important places?

Analytics 98

Analytics SEO Thought Leadership PR 98

Calvyn Lee Blog

JANUARY 18, 2022

I will add this course into my list of free digital marketing course. Place of residency. Using URL shorteners. The internet marketing tree is composed by: SEM, directories and listing, email marketing, social marketing, PR, online advertising, website. What is Digital Marketing Professional Certificate (DMPC)?

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Exposure Ninja

OCTOBER 16, 2023

Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Exposure Ninja

APRIL 8, 2022

Even if you don’t sell products or services online, your website is an important tool for raising brand awareness, establishing your credentials and moving people through the sales funnel , even if that sale takes place in a shop, at a meeting in a swanky restaurant or in your office. SimilarWeb.

User-Generated 98

User-Generated Analytics SEO Digital Marketing 98

Orbit Media Studios

MARCH 23, 2022

It is affected by PR and off-site SEO. Let’s put them together in a chart: Together, these factors explain the main reasons why any URL ranks or doesn’t. The highest ranking, highest search traffic articles often have the highest bounce rates, especially for content marketing related URLs. Relevance is the page content itself.

SEO 100

SEO Copywriting Analytics PR 100

Exposure Ninja

JULY 21, 2022

Rankings : Where you currently place or are ranked in the SERPs for your target keywords. To see long-term success with your SEO campaigns and increase your organic traffic over time, it is essential to have a clear and data-driven SEO plan in place. The content marketing plan you are going to put in place will help with this.

Health 98

Health SEO Advertising Advertisers 98

Hootsuite

JULY 17, 2023

Whether you’re a solo creator, part of a small marketing team, or tackling social at the enterprise level, there are plenty of social media tools out there for you to add to your tech stack. You’ll need a tool that makes it easy to manage multiple social media accounts in one place so you don’t have to constantly switch between accounts.

Price 71

Price Social Media Marketing CRM eCommerce 71

Exposure Ninja

NOVEMBER 13, 2023

Add these details to a document with a photo of your ideal client. You should also input their URL into a tool like Semrush* to see which of their pages are likely to be getting the most traffic. It’ll be a boost to the amazing marketing strategy you will have put in place by the end of this playbook. What Is Positioning?

Law 52

Law PR Digital Marketing SEO 52

Search Engine Land

OCTOBER 20, 2022

Google and other search engines do not generally frown upon affiliation or monetization of websites as long as these add some unique value. That said, websites that seem to be templated, do not represent a real brand nor provide tangible information about their authors tend to add little to the diversity of search results.

User-Generated 96

User-Generated Real Estate PR Branding 96

Hootsuite

JANUARY 13, 2021

This social media acronym is used to add extra info, go on a tangent, or throw some shade. TLDR: I went out for a 100 miler and earned 65 TRAIL miles with a PR for time on my feet! This is one of the easiest ways of transferring files — and also the oldest, since it was taking place in the pre-internet era. BTW: By The Way.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Exposure Ninja

AUGUST 26, 2022

Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)? Your website should be there to make the internet a better place, a useful place. Also great. Not so great.

Copywriting 115

Copywriting SEO User-Generated Education 115

Duct Tape Marketing

MAY 21, 2013

I come up with the primary point I want to make from the blog post and then I outline the supporting points, elements and resources that I need to add to fill it out. I write an opening statement, add 3-5 subheads, fill in each and wrap it up with a restatement of the original point. The last thing I add is the headline.

PR 73

PR eBook Place Education 73

Moz

JULY 16, 2019

Control whatever you can on your branded SERPs, whether that’s managing reviews, making sure your GMB is up to date and accurate, and investing in PR to influence news and other mentions that show up on your branded SERP. Add movement to our images when possible. Google is giving small businesses a lot of ways to attract customers.

SEO 46

SEO Retail PR Branding 46

Neil Patel

NOVEMBER 4, 2020

You can use it to take screenshots, pixelate a certain area in them, and add custom text. Like web clipper, Pocket also has the functionality to add tags to help easily explore and retrieve stories once pulled out of search engine land. This way, your Evernote account will remain a long-term clutter-free place to hang out.

SEO 145

SEO User-Generated PR Analytics 145

Backlinko

MARCH 25, 2024

It’s an online visibility platform with PPC, social media, and digital PR tools—perfect for marketing agencies. You can add a filter to target websites with active links and an authority score of 21 to 100. Optional add-ons: Semrush Local: This feature enhances local visibility and customer choice. And for good reason.

SEO 96

SEO Price User-Generated Analytics 96

Neil Patel

APRIL 5, 2023

Here’s how you use it: Step #1: Enter your competitor’s URL and click “search.” Step #3: Again, enter your competitor’s URL and click “Search.” However, what’s most helpful is the detailed data like referring pages, URLs, domain authority score, and anchor text. Plug the URL of your choice into Majestic’s search bar.

SEO 133

SEO Price Analytics User-Generated 133

Litmus

APRIL 12, 2024

You wouldn’t want email marketing slip-ups to impact the reputation of your root domain, which could harm deliverability for sales, PR, or other team members sending personal or outreach emails from the root domain in their own inbox. Or vice versa. Are there any times when you shouldn’t use an email subdomain?

Management 103

Management PR Health Marketing 103

Duct Tape Marketing

MAY 4, 2016

Referral Candy – Easiest way to add refer-a-friend to your store. Prezly – Create your own press room in minutes, with a chosen url and embedding features. The PR Masterclass : How to develop a public relations strategy that works! Ambassador – Online referral program, starts at $200/mo. Further Reading.

Advertising 52

Advertising Advertisers Partner Marketing SEO 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Sales Campaigns Some solutions allow Marketing to create campaigns that Sales can add prospects into and allow Sales to run targeted campaigns of their own. No (except salesforce.com Radian6). Infrastructure.

CRM 132

CRM Analytics Marketing Marketers 132

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. I mean, we've had people going to other places to get recommendations and not just turning to search engines. Shama (04:15): Yeah.

SEO 62

SEO Transform Gen Z PR 62

Hubspot Marketing

APRIL 1, 2019

The site offers six distinct themes, and adding an article is as easy as pasting a URL and clicking add -- the site takes care of incorporating the title, publication, date, content, and image. You can also blog straight from the platform, which could be useful if you want to showcase freelance work and your current blog in one place.

PR 130

PR Analytics Customer Place 130

Neil Patel

DECEMBER 18, 2018

Most remarketing campaigns don’t work well because you are driving people back to the same page that they didn’t convert in the first place. If you add in push notifications and you add in chatbots , however, you’ll double up the traffic you were getting from email. Hack #11: Don’t put dates in your URL. Don’t do this!

eBook 111

eBook User-Generated PR SEO 111

Neil Patel

APRIL 12, 2021

Backlinks refer to URL links from other websites that point back to your website. Let’s take a few steps back and talk about why search engines care in the first place. The best links happen organically (meaning you don’t pay or trade for them), add value to the website, and help the user better understand a topic.

Pharmaceutical 131

Pharmaceutical SEO PR Place 131

Content Marketing Institute

FEBRUARY 4, 2019

Picture a virtual table with thousands of people playing at the same time in scores of places. More pages make it easier for websites to play up key themes, attract backlinks, and add additional pages to target coveted keyword phrases. Page URLs: Can you keep them short and use dashes to separate words? Featured snippets.

SEO 105

SEO Whitepaper Advertising Advertisers 105

Moz

DECEMBER 5, 2018

But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? Sponsorships can be pricey, depending on the event, so if a local company sponsors a big event, it’s an indication that they're a larger enterprise with the budget to pursue a wide array of creative PR ideas.

SEO 52

SEO Place PR Food 52

Sprout Social

DECEMBER 20, 2023

From our “SproutLink” link-in-bio tool, to URL tracking to measure success in Google Analytics, an Asset library and more, Sprout’s publishing capabilities simplify your scheduling process. HubSpot enables you to see marketing, sales and service data in one place, breaking down silos with out-of-the-box social reports and analytics.

Branding 107

Branding Price Influencer Marketing Transform 107

Duct Tape Marketing

JULY 12, 2018

John Jantsch: Well I do, and so of course I earn the URL for that. If I give your Facebook Messenger URL to a friend of mine, he is never gonna bother you, no business can bother you there. So you eventually build up a reputation, and what you find is, there are these PR people who start soliciting you. Can I add all?

Copywriting 37

Copywriting Communications PR Shipping 37

Hubspot Marketing

JULY 31, 2019

Tools like Screaming Frog can help you crawl and collect your content, listing each URL, title, and description in a spreadsheet. The free version crawls up to 500 URLs. Alternatively, you may choose to exclusively share content on social media channels, or perhaps you find that traditional PR is your best route. PR Newswire.

PR 144

PR Key Performance Indicator Price Whitepaper 144

Neil Patel

JANUARY 21, 2021

Go to tools.pingdom.com and type in your URL. Just type in your URL and click “RUN TEST.”. If your site isn’t mobile friendly, add this to the top of your to-do list. Ask the site owner to either remove your link (the better option) or add a nofollow tag to it. Here’s how to test your page content speed with Pingdom.

SEO 145

SEO User-Generated Analytics Health 145

Sprout Social

OCTOBER 17, 2016

Resource How to Find the Best Places to Guest Blog Use Hashtags Hashtags make it easier for people to discover your Tweets when searching for specific topics or keywords. Tweets Linking to You The number of Tweets attributed to you in Tweets that include a URL. If you're one of them, add a Facebook CTA button to your page.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111

Neil Patel

JANUARY 15, 2021

Check #3: Is your URL structure optimized for search engines? Your URLs should be simple, short, and easy for a search engine to tell what the page is about. But what if the URL looked like this instead? When it comes to URLs, simple is better. Enter your website URL into the box, and press Search. Let’s find out.

SEO 145

SEO User-Generated Health Analytics 145