How Citizens Bank transformed content to reach changing customer needs
Martech
OCTOBER 3, 2023
To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. So now TikTok became the place where slightly older people were getting information. Since launching in late 2021, #DitchYourWalletDuet has garnered 12.9 million views. “We
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