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How Citizens Bank transformed content to reach changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. So now TikTok became the place where slightly older people were getting information. Since launching in late 2021, #DitchYourWalletDuet has garnered 12.9 million views. “We

Transform 114
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How Citizens Bank transformed content to meet changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. So now TikTok became the place where slightly older people were getting information. Since launching in late 2021, #DitchYourWalletDuet has garnered 12.9 million views. “We

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How to stay visible as AI transforms SEO

Martech

Write and promote a book The idea : A classic thought leadership tactic , authoring a book related to your field of expertise is a long-term strategy for establishing your brand and authority. This makes your blog a long-term investment in your visibility in AI search results.

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How These Hootsuite Customers Achieved Social Transformation

Hootsuite

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Get the report now.

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5 AI Tools to Transform Your Podcast Production & Marketing Process

Digital Marketer

It’s clear that AI technology will impact (and perhaps radically transform) almost every aspect of our work and lives. AI-Generated Podcast Promotional Assets One of the best ways to drive awareness of your show is by repurposing it into short-form video. Podcasting is no exception. can get you 90% of the way there.

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Transform Your Loyalists into Brand Advocates Through ‘Leverageable Loves’

Adobe Experience Cloud Blog

They recommend your products to friends and promote your brand on their social channels. Transforming loyalists into advocates is a vital strategy brands shouldn’t overlook, especially in a world where peer recommendations are far more influential than branded messages. How to Find Leverageable Loves.

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How Samsung transformed their customer experience with a new support site search

Martech

All of these programs have aligned and use similar goals, the main one of which has been improving our Net Promoter Score,” said Messina. That said, whenever we have a new or trending issue, search data is often the first place we look.”. Surveys were completed eight times more frequently following the launch.

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