Search Engine Land

FEBRUARY 20, 2024

SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the role of SEO can extend far beyond just acquisition. The role of SEO in user activation By definition, user activation is the moment when a user achieves value.

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Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. What is an SEO strategy?

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Search Engine Land

FEBRUARY 12, 2024

SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content.

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Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Users are people. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . What do I mean by that? Websites are businesses. .

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Search Engine Land

FEBRUARY 24, 2023

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. “We don’t thrive & users don’t thrive unless the ecosystem thrives.”

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Search Engine Land

MARCH 21, 2024

In each of my 10 years in the industry, I’ve noticed that the beginning of the year can mark a surge in calls for SEO and PPC to work together. From Search Generative Experience (SGE) to Gemini (formerly Bard), the SERP results for both paid and organic are evolving almost daily. The difference in 2024? See terms.

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Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. ” Google Search Suggestions For Mobile Get Locally Relevant. 2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December.

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Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. Search Engine Land has covered all the biggest stories for 17 years , and we did it again in 2023. Dig deeper. Dig deeper.

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Search Engine Land

DECEMBER 18, 2023

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.

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Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. Best Buy to sell search ads under its own in-house media company. 2018: Search marketers weighed in on their experiences since the change took effect.

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Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? You are in the right place. Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. million organic users.

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Search Engine Land

AUGUST 28, 2023

Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. He explained: “Chat GPT gives you a very good starting place for your code.

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Search Engine Land

AUGUST 28, 2023

Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it could revolutionize the industry and fundamentally change how people interact with search. He explained: “Chat GPT gives you a very good starting place for your code.

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SEO User-Generated Place Search Marketers 96

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

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Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

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Search Engine Land

FEBRUARY 19, 2023

Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. by Dax Hamman 2012: Have You Been The Target Of A Google Places Hit Job?

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Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

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Management SEO User-Generated Customer loyalty 123

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. Eventually, Google Webmaster Tools would be rebranded as Google Search Console , on May 20, 2015. AdWords + Video: Video Ads Come To Google Search Results 2008: Advertisers paid once on a CPC basis where any click counted. million and Google’s were 42.2

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Search Engine Land

SEPTEMBER 5, 2023

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces. When non-adult sites rank for adult searches It’s important to understand that “adult-intent traffic” and “adult content” differ.

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Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. URL changes are not so simple for Google Search. Yoast SEO launches on Shopify. Danny Goodwin joins Search Engine Land. Google testing new look for local inventory ads in place of local pack. 2008: Local search was $2.5

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Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Yoast SEO 17.9

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Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

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Search Engine Land

FEBRUARY 2, 2023

Video: Jennifer Van Iderstyne on agency types & multimedia SEO 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Van Iderstyne about content creation in SEO, capitalizing on misalignments in SEO and more. Super Bowl 2014: How We Searched 2014: Recipes, start time, people.

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Search Engine Land

FEBRUARY 2, 2024

Measuring and reporting on the success of local SEO efforts is crucial for improving your strategy. This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins. Get the daily newsletter search marketers rely on.

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SEO Real Estate User-Generated Analytics 134

Search Engine Land

SEPTEMBER 27, 2023

With recent developments like Search Generative Experience and Google’s Perspectives feeds, dominating the SERPs is a top priority for SEO professionals. It just so happens that their E-E-A-T guidelines also reflect users’ needs from content, so they’re a great starting point. In the short term?

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Search Engine Land

JANUARY 2, 2023

We have consistently avoided paid sponsorships, including paying bloggers to promote our products, because these kind of promotions are not transparent or in the best interests of users. Get the daily newsletter search marketers rely on. Brands can now buy Walmart sponsored search ads via API partners.

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Search Marketers Advertising Advertisers Marketing 94

Search Engine Land

SEPTEMBER 26, 2023

However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate. In this article, you’ll discover: How businesses and SEO and media agencies can minimize legal risks of implementing AI-enhanced strategies. Obtain user consent.

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SEO Law User-Generated Education 106

Search Engine Land

JANUARY 30, 2024

This article explores nine proven methods to help you turn SEO traffic into sales and leads. Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Dig deeper: Local SEO for new physical locations 8.

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Search Engine Land

JANUARY 21, 2023

Google Search Liaison Danny Sullivan announced the news via Twitter: If a web page listing is elevated into the featured snippet position, we no longer repeat the listing in the search results. This declutters the results & helps users locate relevant information more easily.

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Search Engine Land

SEPTEMBER 21, 2023

These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO.

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Search Engine Land

OCTOBER 3, 2023

In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results. Despite ongoing changes in both fields, however, the relationship between data protection and SEO is not well-explored. What is PII data? Regular monitoring is crucial.

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SEO User-Generated Health eCommerce 104

Search Engine Land

SEPTEMBER 7, 2023

In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. What role does schema markup play in entity SEO? ” In SEO’s semantic framework, entities are unique, identifiable concepts consistent across various texts or contexts.

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Search Engine Land

MARCH 17, 2023

I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. This article will show you how to maximize ChatGPT’s API with specific SEO use cases. Copy the API key you generated. Turbo) on March 1. model = "gpt-3.5-turbo")

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SEO Price User-Generated Place 145

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. Does it serve the user intent?

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SEO Customer Acquisition User-Generated Customer Journey 120

Digital Marketer

NOVEMBER 2, 2023

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging.

SEO 103

SEO User-Generated Video Marketing CRM 103

Search Engine Land

APRIL 3, 2023

On March 3, LinkedIn introduced collaborative articles , a new type of content that LinkedIn publishes with the help of AI and LinkedIn users. Similar to how Wikipedia allows users to create and edit content.) ” is an example of the SEO success of collaborative articles. SUBSCRIBE See terms.

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SEO Real Estate User-Generated Management 97

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

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