Martech

JULY 24, 2025

Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. That means the usual SEO playbook isn’t enough to get your content discovered, let alone build a subscriber base or move people through your funnel. However, YouTube follows an entirely different set of rules.

SEO

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready? Let’s start with step one.

SEO

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. How can you work smarter and faster with SEO? Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. It starts with having  the right tools.

SEO

Orbit Media Studios

OCTOBER 16, 2024

By Andy Crestodina I’m an SEO. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. This could work.

SEO

Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. We mainly talk to business owners and in-house SEOs who need help with more technical or heavy-duty strategies.

SEO

Backlinko

AUGUST 7, 2024

An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Because having a solid SEO strategy is great. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large. What Is an SEO Roadmap? But they don’t operate in a vacuum.

SEO

Search Engine Land

AUGUST 12, 2024

Step 1: Optimize your content strategy for search Your SEO and content strategy should complement each other. Guides your readers toward an action: Consider the place in the user’s journey you’re supporting and guide them appropriately. Entity research : On-page SEO is more than just keywords.

SEO

Search Engine Land

AUGUST 2, 2024

I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. whenever a phone number button is clicked) is where you can truly level up your SEO reporting game.

SEO

Search Engine Land

JULY 11, 2024

It’s more than just link bait; it’s future-proofing your SEO strategy. Identify your needs: Types of data gathering Data gathering for SEO can be done in several different ways, including surveys, in-depth interviews or focus groups. This is critical to using the information to inform your SEO efforts and content strategy.

Whitepaper

Backlinko

JANUARY 23, 2025

Then, become skilled at real estate SEO. SEO is about ranking your site in search engine results pages (SERPs). All thanks to SEO. But first, lets take a closer look at the benefits of SEO. Why Is SEO Important for Real Estate Sites? SEO lets you reach these buyers when theyre actively looking to buy.

Real Estate

Backlinko

OCTOBER 31, 2024

Quality SEO content keeps readers glued to the page. But most SEO content fails to do this. How to Use the QRIES Framework to Create Quality SEO Content While E-E-A-T tells you what you need to have in each article to rank well, QRIES tells you how to do it. But you also create a more engaging experience for your audience.

SEO

Backlinko

NOVEMBER 1, 2024

Search engine optimization (SEO) can fix this. SEO has the power to rank your business on top of the search results. They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. Take Washington-based Home Care Contractors as an example.

SEO

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. In many places, dull has been institutionalized, especially in social media marketing. This is similar to SEO featured snippet optimization. Write for many websites A brand that appears in more places is more likely to be recommended by the AI. Be concise.

SEO

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO

Backlinko

JUNE 12, 2025

If you’re already doing quality SEO, you’re 70% of the way there. Competitors gaining share with weaker traditional SEO: They’re likely winning LLM visibility while you focus on rankings. How LLMs Find and Cite Content Historically, SEO has been fairly straightforward. There’s A LOT to think through here.

SEO

Hubspot Marketing

APRIL 30, 2025

Early in my SEO career, I generated two million clicks for an ecommerce store. Now, everything I do in SEO is centered around the buyer and the end goal: a sale. SEOs who want to serve buyers and sell products or services need to understand the buyer journey to effectively strategize content. Ive placed an image of one below.

SEO

Backlinko

OCTOBER 21, 2024

This concept is known as “information gain” in SEO. Picture this scenario: The top five search results for “SEO best practices” all talk about the same old stuff. But then, a new article pops up discussing how AI is changing SEO. The perfectly placed garnishes? ” What does this mean?

SEO

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips.

SEO

Backlinko

DECEMBER 29, 2024

These plumbing companies all focus on the same core SEO strategies. With SEO for plumbers, your business can achieve similaror betterresults. In this guide, you’ll learn SEO fundamentals thatll help your site rank higher, from local search to link-building. What Is Plumbing SEO? It’s not luck. The best part?

SEO

Search Engine Land

SEPTEMBER 25, 2024

What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel. However, in reality, businesses relying on SEO are supported by multiple channels.

SEO

Trade Press Services Newsletter

MAY 1, 2025

Rushing the process increases the chances of reduced SEO value , poor user experience, and a disjointed brand presentation. Analyze your current sites design, navigation, SEO performance , loading speeds, and other analytics data. Relaunching isnt just about adding new features.

User-Generated

Search Engine Land

SEPTEMBER 17, 2024

There seems to be a consensus in SEO that AI Overviews ( AIO ) and other AI-driven content will reduce traffic to external websites. No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond your control. . Dig deeper: How to ensure influencers help your SEO campaigns 4.

SEO

Internet Marketing Ninjas

AUGUST 29, 2024

Jim Boykin here, your favorite SEO guy who loves diving into the depths of Google’s ever-changing algorithm. The way Google is handling authorship these days could make or break your site’s SEO. So, buckle up, SEO warriors, because we’re going deep. SEO Insight: Utilize this for managing multiple authors on a site.

SEO

Search Engine Land

JULY 10, 2024

SEO has reached a pivotal point. Never before has there been a meaningful update followed by one of the most significant document leaks in SEO history. The SEO industry has been turned on its head. This change has brought both challenges and opportunities for SEO professionals. How does technical SEO affect link building?

SEO

Hubspot Marketing

DECEMBER 30, 2024

Full disclosure before we go further: My main specialism is SEO content. Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce

Backlinko

JANUARY 31, 2025

Learning how to sell SEO isn’t easy. SEO looks different every year. But these changes have made skilled SEOs more valuable than ever. In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals. Another perk?

SEO

Search Engine Land

JULY 29, 2024

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing.

User-Generated

Backlinko

OCTOBER 23, 2024

You’re in the right place. Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Content formats include: Blog posts : Great for in-depth information and SEO. Below, you’ll learn how to do the same.

Marketing Strategy

Search Engine Land

AUGUST 23, 2024

Great content is essential, but technical SEO is the foundation that supports it. Technical SEO often feels like no man’s land. As the SEO, you’re stuck in the middle, the bearer of bad news, responsible for creating a technical SEO roadmap. For me, as an SEO, this can be considered a lost battle. The problem?

SEO

Buffer Marketing

OCTOBER 3, 2024

This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’) Whatever it is, trending topics can be an excellent place to find content ideas. Social media SEO has become its own thing. ’) ever again. 

SEO

Marketing Insider Group

SEPTEMBER 2, 2024

CTA Placement and Wording A well-placed and compelling call to action (CTA) is crucial in content marketing, as it drives conversions by prompting your audience to take a specific action, such as subscribing to a newsletter, downloading a resource, or making a purchase.

Content Marketing

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

Manufacturing

Scoop.it!

OCTOBER 31, 2024

Ensure Product and Conversion CTAs Are Logically Placed Investing in content marketing to raise brand/service awareness or enhance business credibility are excellent tactics to implement in your marketing strategy. So, is there a right way to place conversion elements within your content?

Marketing Strategy

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. has placed a Google review link in its websites footer: 4. Ready to level up your local SEO strategy?

User-Generated

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. Easy, right?

Price

Martech

JULY 22, 2024

Because planes with bullet holes in those places never made it back. Saying that an SEO project was a success because the average position rank in Google increased from the 3.5 That’s why you don’t see any bullet holes there on the ones that do return.” What do the numbers mean? position to the 2.5 position doesn’t say anything.

Key Performance Indicator