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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. However, the specifics can differ dramatically based on age and generation. Content Consumption Habits By Generation To be real, I don’t like to put anyone in a box.

Gen Z 142
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How to Market a Manufacturing Company in 2024

Marketing Insider Group

Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching. Website Optimization A digital marketing strategy starts with website optimization. Social Media Marketing Social media marketing is equally important.

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Information Gain: How Top Content Leaders Win at SEO

Backlinko

Nisha Vora Founder Rainbow Plant Life Recipes 748K Sam Balter Head of Content Wistia Video Marketing 114.5K The patent describes measuring “additional information that is included in the document beyond the information contained in documents that were previously viewed by the user.” The perfectly placed garnishes?

SEO 105
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41% of brands using AI for video, up from 18% last year

Martech

The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021.

Branding 118
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The HubSpot Blog's Social Media Video Trends Report: Data from 1,000+ Social Media Marketers

Hubspot Marketing

I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. I also have stats from HubSpot's handy-dandy Social Media Trends Report, which includes data from 1,000+ social media marketers. Is social media video marketing effective in 2025?

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How to optimize your video content strategy with Instagram Trial Reels

Sprout Social

Instagram trial reels let you share short form videos, specifically with people who dont follow your account to get a read on how the content is resonating. Users who follow your account wont see these particular reels on your account page or in their feed. You can track feedback, reactions, comments and more just like a regular reel.

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21 Creative Lead Generation Ideas to Try (& Why Marketers Recommend Them)

Hubspot Marketing

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk.