Orbit Media Studios

JUNE 24, 2025

Many locations The signup form is all over the place, starting with the top of the blog main page. At Orbit Media, we’ve never used them because we prioritize user experience and we can meet our goals without them. Is it placed in a high-visibility area? Notice the sticky footer on this page. Of course, 0% of visitors like them.

Law

Hootsuite

OCTOBER 18, 2024

If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. These insights allow you to refine your strategy and better target your audience.

Social Media Marketing

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The result?

Gen Z

Marketing Insider Group

SEPTEMBER 24, 2024

There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. It’s also required to drive meaningful change within the organization and effectively generate marketing results that are important to the business.

Transform

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

User-Generated

Hubspot Marketing

FEBRUARY 25, 2025

But, people arent often meeting in committees for weeks to buy paper towels or ground beef. In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. And how much revenue are they generating? Right behind them is Gen Z. What are their pain points?

Transform

Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. How to Create a Social Media Calendar that Works Youve got plenty of ideas, but theyre all over the place. Some get posted, most get forgotten. Ive been there.

User-Generated

SocialPilot

MARCH 26, 2025

Source Social Media Share of Voice Calculating the social media share of voice lets you assess how many users mention your brand and products on social media compared to your rivals. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR

Martech

JANUARY 15, 2025

They are also the place where content creators and influencers cultivate passionate fan bases. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025.

Gen Z

Customers.ai

JANUARY 2, 2025

Engagement : Target active users differently than those whove gone quiet. Mistakes happen but with the right strategies and oversight in place, you can avoid the big ones and keep your emails driving real results. Key metrics to track include open rates, click-through rates, conversion rates, revenue generated, and unsubscribe rates.

Email Marketing

Hootsuite

APRIL 29, 2025

Kim Snow is the Head of Demand Generation at TeamOhana. Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. Oh, and it doesnt break the bank. Who is this for?

Price

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Cost Generally more budget-friendly. Think of inbound lead generation as a garden.

CRM

SocialPilot

AUGUST 1, 2025

11 Creative Ways to Use ChatGPT for Social Media There are eleven ways you can effectively use ChatGPT for social media, from content ideation to proofreading and image generation. Generate 3 caption ideas and suggest a creative way to incorporate our brand into the meme. So, let’s get started. to come up with content ideas.

User-Generated

Hubspot Marketing

MARCH 5, 2025

When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. When it comes to your users journey through the funnel, CRMs like HubSpot keep track of this information. In my B2B marketing analytics meetings, I report on engagement metrics and conversions that I believe lead to sales.

Analytics

Lusha

NOVEMBER 11, 2024

Could you speed up your lead generation and connect with decision-makers who actually want your product or service? That’s what online lead-generation platforms offer. Understanding B2B Lead Generation What is B2B Lead Generation? B2B lead generation is essential for sales and marketing in any B2B company.

CRM

Hubspot Marketing

JUNE 25, 2025

When generative AI first came out, I was skeptical. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to. I’ve found that the best place to start is to tell AI that you’re training it on a new brand voice and name it.

Copywriting

Animalz blog

APRIL 5, 2025

Focus on improving these foundational KPIs before expecting gains in user engagement or business outcomes. Search Impressions Search impressions is the measure of how many times your website appears in search results, regardless of whether users click on your listing. Add comprehensive coverage of related questions and subtopics.

SEO

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Post pretty pictures. Run contests. Count likes. But in 2025? And with over 5.24

B2C

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Post pretty pictures. Run contests. Count likes. But in 2025? And with over 5.24

B2C

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

Animalz blog

JULY 29, 2025

As Jennifer says, “We’re really starting to get on the cusp of showing how [content] yields more than just storytelling … but also generating pipeline, influencing and creating actual revenue.” Whereas the integrated marketing team might have the goal of just lead generation that quarter. I’m Ty Magnin.

PR

Exposure Ninja

JULY 18, 2025

With the right SEO strategy in place, your website was well-positioned to rank at the top of Google or Bing. Today, AI-driven platforms like Google’s AI Overviews and ChatGPT shape how users discover, evaluate, and engage with information and brands. This SEO foundation still holds value. But search behaviour has changed.

User-Generated

Animalz blog

JULY 8, 2025

Technical users want actionable templates. It’s a smart model for teams who want productivity gains but worry about AI-generated content. And we ended up doing this calculation and finding that the blog generated 454%. Let’s get this into a really quantifiable place to prove the value of content.

Thought Leadership

Animalz blog

JUNE 10, 2025

Check out other episodes in the season here Links and Resources From the Episode Zoom (07:51): Rhonda led social and content as daily active users jumped from 10 million to 300 million during the pandemic, driving huge brand and content growth. whitepapers and find out how to set the new benchmark for your industry.

Whitepaper

DirectMail2.0

MARCH 26, 2025

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Whitepaper

Animalz blog

AUGUST 5, 2025

31:44) Kirti sees generative AI as both helpful and challenging. Microsoft Copilot (11:48): Generative-AI tool used for first-draft writing and research in enterprise content workflows. Adobe Firefly (41:54): Generative-image tool used by the team for creative prototypes and visual content experimentation.

Thought Leadership

Animalz blog

JUNE 24, 2025

His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. He drove content-led demand generation at Amplitude, fueling 400% revenue growth. Zuddl (41:41): New platform that auto-generates clips and transcripts, enabling same-day follow-up after webinars.

B2C

Animalz blog

JULY 1, 2025

She says, “I need to make sure that we have distribution and promotion plans in place before I ever put pen to the page. A request moves forward only when a channel-specific promotion plan is in place. Substack app : Tracey’s preferred “lean-back” reading platform, cited for its user experience and reading habits.

Promotion

Lusha

NOVEMBER 18, 2024

How CRM Helps in Cold Calling Centralized Information : Keep all your prospect and company data in one place, so you don’t need scattered spreadsheets and notes. Choose a quiet place : Minimize background noise and distractions to ensure clear communication. Popular options include Salesforce, HubSpot, and Pipedrive.

CRM

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. As youll see in this post, AI works best when used as a tool to foster and support human creativity.

User-Generated

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation.

Millennials

Animalz blog

MAY 27, 2025

“Content is the fuel the engine is the systems in place that get it out into the world.” “My favorite place to get ideas is actually just asking your audience If I look back on my career, my favorite campaigns have always started from just asking the audience.” Book a consult now at Animalz.co/whitepapers

Shipping

Animalz blog

JUNE 3, 2025

At the enterprise level, you need content, creative, product marketing, and demand generation working together. Copilot : Microsofts generative AI experience, mentioned as a key part of their ad products and content strategy. whitepapers and find out how to set the new benchmark for your industry. No one can work alone.

Advertisers

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Whitepaper

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. Many users find the platform is easy-to-use and time-saving when it comes to finding a writer. While you can’t get AI-generated picks, as you would on WriterAccess, you can view your writer’s reviews and work samples.

Place