Martech

NOVEMBER 25, 2024

These professionals often juggle multiple platforms and need tools that make remote collaboration seamless. These are the tools and resources that enhance every marketing professional’s capabilities, whether they’re brainstorming at home or presenting in the boardroom. Here are some top picks that work for everyone.

Transform

Marketing Insider Group

AUGUST 26, 2024

Platforms like Mailchimp and Marketo analyze customer interactions and preferences to create tailored email campaigns, improving open rates and conversions. Popular AI marketing automation platforms include: Sprout Social: Maximizes your business intelligence by processing over 50,000 messages per second.

CRM

Martech

DECEMBER 6, 2024

The platform is designed to overcome common hurdles in enterprise adoption, such as data access, accuracy and flexibility. ActionIQ’s customer data platform and Infoworks’ enterprise data platform significantly enhance Uniphore’s AI capabilities. Email: Business email address Sign me up! Processing.

Transform

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise Best for customization and advanced automation Semrush Enterprise is a comprehensive digital marketing platform to help your team manage the performance of thousands (or millions) of webpages. Used by enterprises like Salesforce, NBCUniversal, and DigitalOcean, it offers advanced SEO capabilities—at scale.

SEO

Marketing Insider Group

SEPTEMBER 23, 2024

Centralized platforms enable real-time communication and coordination among team members, reducing misunderstandings and enhancing overall teamwork. Its analytics capabilities help businesses understand the performance of their efforts and make data-driven decisions, as well. Analytics: Offers valuable data insights.

Management

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. We live in the age of the great ABM platforms, so why is frustration with them so widespread?

Transform

Martech

OCTOBER 8, 2024

Since then, brands have been able to use these capabilities when building out their campaigns on Meta Ads Manager. It generates unseen pixels in each frame to expand the dimensions of the video, making it a more native experience on the platforms. Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns Video Expansion.

Advertisers

Martech

SEPTEMBER 12, 2024

Unified Platform Experience manages corporate and local social accounts from a single interface. Databook’s DatabookGPT is a suite of generative AI capabilities and integrations to assist sales. Oracle added AI capabilities to its Oracle Fusion Cloud Applications Suite.

Transform

Martech

AUGUST 14, 2024

This consolidates your stack without sacrificing capabilities. Invest in leveraging APIs APIs can facilitate integration, and iPaaS (integration platform as a service) solutions can simplify this with pre-built connectors for popular platforms. Whatever you do, don’t be a hyper-consumer.

Customer Acquisition

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. OpusClip: Repurpose video content for social media Source: OpusClip Editing videos can be time-consuming, especially if you need to make different edits for various social media platforms.

Price

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Email: Business email address Sign me up!

Customer

Martech

AUGUST 26, 2024

Prompt: What are essential platforms for my marketing stack? Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. While these platforms are essential, it’s important to assess your specific business needs, budget, and resources before investing in them.

CMO

Martech

AUGUST 29, 2024

Marketers are tapping into AI’s analytics and research capabilities in higher numbers than for genAI content production, according to a new survey of over 1,200 marketers by adtech platform Mediaocean. AI capabilities. With the holidays coming up, marketers will likely deploy AI capabilities to help shoppers find the right gift.

Market Research

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. According to Influential, its AI-powered platform has 100 billion data points and includes 3.5

Influencer Marketing

Hubspot Marketing

JANUARY 8, 2025

Source What I Like: The use of imagery alluding to fingerprint scanning, and 2-step verification capabilities lets potential customers know that they, too, can get fast and secure access to their website and even with the offer of a free trail to start. Squarespace At first glance, you may think Squarespace is a landing page for glass art?

Price

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook monitoring is the process of tracking and responding to audience interactions with your brand on the platform. What is Facebook monitoring?

Analytics

Chief Martec

SEPTEMBER 26, 2024

31% replaced their core marketing automation platform. Disclosure: I am also the VP of platform ecosystem at HubSpot, which is seen as one of those leaders, so assume I’m biased.) “So martech is finally consolidating!” Data centralization/data capabilities and ability to actively measure ROI are tied for #4. (As

B2C

Hubspot Marketing

APRIL 4, 2025

Ive learned firsthand how vital it is for marketers to leverage data from across their platforms to drive growth. Our Solutions Partners provide services that complement HubSpots platform offerings from implementations to AI-driven analytics to advanced custom integrations. Embrace an ecosystem approach.

Transform

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Consistent messaging across all platforms ensures that your audience receives a cohesive and clear message about who you are and your values.

Manufacturing

Martech

FEBRUARY 12, 2025

These capabilities directly impact core marketing activities, reshaping how work will be done. Communications and public relations experts use genAI to produce content for press releases, interviews and executive briefings, but its capabilities go further. Dig deeper: Dont have the time to implement time-saving AI tools?

Transform

Martech

FEBRUARY 3, 2025

These calculated bets on emerging solutions represent capabilities that larger vendors haven’t yet standardized. They begin with broad mandates like exploring AI capabilities or investigating composable architecture. Yesterday’s “nice-to-have” capabilities feel like competitive necessities today.

Transform

Martech

NOVEMBER 21, 2024

Optimizely’s expanded partnership with Google Cloud will further enhance Opal’s capabilities by integrating Google Gemini. Jasper, an AI marketing platform, announced the release of a new AI knowledge and context layer designed specifically for marketing. BrightEdge added new AI features to its Data Cube X solution.

Law

Martech

OCTOBER 24, 2024

Established platforms like Salesforce and Adobe embed AI-driven features into their existing tools, offering genAI capabilities within familiar marketing systems. This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms.

Copywriting

Martech

OCTOBER 24, 2024

launched AI Content Workflow Platform. This platform lets users manage multiple content projects, create web pages and blog posts, and generate large amounts of content. Additionally, the platform offers customizable brand voices and image tools, as well as marketing automation capabilities.

User-Generated

Martech

OCTOBER 1, 2024

Many of their capabilities were still rules based and relied on users to know how to configure them. In fact, the re-packaging of prior capabilities actually led to AI being over-hyped, creating uncertainty over how these new capabilities were different from established automation. Google Gemini’s Contact-to-Product module file.

CRM

Marketing Insider Group

OCTOBER 21, 2024

For instance, you may want to invest in a website evaluator and builder that includes heat mapping capabilities like Thryv’s Marketing Center offering. Take the influencer space: Plenty of products are available to help you find and automate your relationships with influencers, including Sprout Social’s influencer marketing platform.

Marketing Strategy

Martech

NOVEMBER 13, 2024

Alongside these stand-alone solutions, larger enterprise suites like Adobe and Salesforce have started integrating AI capabilities into their software. A solid grasp of data fundamentals helps marketers better understand AI’s capabilities and limitations. They act more like co-pilots, assisting us in tasks but not taking the wheel.

Transform

Hubspot Marketing

OCTOBER 31, 2024

But with AI’s growing capabilities, this category of content has become commoditized — easily generated, widely distributed, and harder to distinguish from the competition. This not only made the content harder for AI to replicate but also helped the brand grow its audience on community-driven platforms like TikTok.

Logistics

Marketing Insider Group

JULY 23, 2024

With numerous platforms available, choosing the right ones for your brand is crucial. Known for its real-time updates and trending conversations, Twitter offers a dynamic platform for brands to connect with consumers. This strategy can significantly enhance your brand’s presence on the platform.

Branding

Search Engine Land

OCTOBER 2, 2024

Amazon Ads has become a powerful platform for businesses of all sizes, both on and off the Amazon marketplace. The scope and capabilities of Amazon ads have been growing at an exponential rate. Display ads This category comprises two main products: Amazon DSP (demand-side platform). Available platforms : Vendor Central.

Advertisers

Search Engine Land

JULY 29, 2024

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO is transforming how brands appear on AI-driven platforms. GEO requires ongoing adaptation to the evolving capabilities, preferences and methodologies of AI technologies.

User-Generated

Martech

JULY 10, 2024

Shifting your capabilities to adopt a modular content approach. Emerging technology, like generative AI, has increased expectations for personalized content, but modular content creation isn’t tied to a specific technology or platform. However, this often requires new operating models and governance.

Transform

Backlinko

SEPTEMBER 6, 2024

Customization Capabilities If you want to track business-specific metrics , you’ll need advanced segmentation capabilities and filtered views. Performance and Reliability Pick a platform that offers real-time data tracking for quicker decision-making. Look for a platform that uses a live data stream at all times.

Analytics

Chief Martec

JANUARY 2, 2025

” Suites’ failure to seize the baton created an opening for a whole new category of products known as “iPaaS” integration-platform-as-a-service to step up to the podium and build multi-billion dollar companies, such as Mulesoft, Workato, and Zapier. For some use cases, the marketing platform calls the shots.

Fashion

SmartBrief - Marketing

JULY 8, 2025

But doing it right requires more than money — it requires marketers to constantly evaluate which platforms offer the most impact. While Instagram, TikTok and YouTube have been the go-to platforms for influencers, LinkedIn has emerged as an incredibly viable channel for brand-creator partnerships.

Influencer Marketing

Martech

AUGUST 1, 2024

from its Pulse AI: Signals platform provides multi-location businesses with a comprehensive view of customer insights. Flashtalking by Mediaocean’s Social Ads Manager, powered by Hypermode, is designed to streamline and optimize workflow across multiple social platforms. developed a programmatic, self-serve CTV advertising platform.

User-Generated

Martech

OCTOBER 23, 2024

It’s no wonder 86% of executives reported they’re in need of more advanced personalization than what they’re currently capable of delivering. Ensure your personalization platform has strong integrations with the tools and platforms where your data is stored. This fragmentation usually results in work about work.

Shipping