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HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more

Martech

HubSpot updates managers shouldn’t miss Enhance CTA performance with Smart Content What’s new : The new CTA editor allows you to create Smart Content variations for CTAs, enabling more personalized experiences for your website visitors.

CRM
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12 ways to use a customer data platform

Martech

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. That’s not always true.

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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. billion by 2026. With over 1.9 With over 1.9

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Meta announces genAI video tools for advertisers

Martech

Since then, brands have been able to use these capabilities when building out their campaigns on Meta Ads Manager. It generates unseen pixels in each frame to expand the dimensions of the video, making it a more native experience on the platforms. It lets them set up partnership ads and other content on one page. Why we care.

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Top 4 social media CRMs to grow your business in 2025

Hubspot Marketing

Social media businesses face unique challenges in managing customer relationships across multiple platforms while scaling their operations. billion social media users worldwide , social media companies must integrate their CRM systems with social platforms to capture every interaction and convert engagement into revenue. With over 5.24

CRM
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The 14 HubSpot updates from October 2024 you don’t want to miss

Martech

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. Simplify future charges with stored payment methods in Commerce Hub. October 2024 also brought upgrades for anyone using Microsoft Teams and made managing support tickets a whole lot easier.

CRM
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LinkedIn influencer marketing: Untapped opportunity

SmartBrief - Marketing

But doing it right requires more than money — it requires marketers to constantly evaluate which platforms offer the most impact. While Instagram, TikTok and YouTube have been the go-to platforms for influencers, LinkedIn has emerged as an incredibly viable channel for brand-creator partnerships.