Martech

DECEMBER 9, 2024

Many marketers still use the same tools, albeit with capabilities now powered by AI for increased speed and customization. Structure your story around three key benefits: New capabilities. AI-driven capabilities: Expanding whats possible AI has been embedded in martech for decades in email, search and web analytics tools.

CRM

Buffer Marketing

DECEMBER 16, 2024

Buffer Best for shortening links for social media Buffer is a social media management tool that helps you create, schedule, and analyze your posts across a host of social media platforms. Depending on these factors, you can send visitors to different landing pages using the same short link.

Price

Martech

JULY 29, 2024

Seamless integration: Many modern CMS platforms offer integration capabilities with DAM systems. Content management system (CMS): This is a platform that allows you to create, manage, and publish content on your website. It’s where you build your online presence, including product pages, blog posts, and landing pages.

Management

Backlinko

DECEMBER 23, 2024

The page targets over 1.7k Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. Say a competitor is focused on targeting top-funnel keywords like “online course platforms.” Like “best crypto platforms 2024.” For instance, Ahrefs gets an estimated 2.5k

SEO

Martech

NOVEMBER 1, 2024

Enterprise AI decisioning platform and CRM Pega released a new version of its Infinity platform, Pega Infinity 24.2. In particular, it extends genAI coaches across the entire Pega platform, expands LLM choice and features Google BigQuery and Snowflake integrations. The details. Integration of brand voice with Pega GenAI.

Outbound Marketing

Search Engine Land

AUGUST 14, 2024

PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI featuring so heavily that you can’t work without them. What AI looks like in different ad platforms. Optimizing your landing page experience. Qualifying leads for ad platforms using CRM data.

Advertisers

Hubspot Marketing

JANUARY 16, 2025

Landing pages. Product pages. Time on page. This number reflects how my content performed against platform or industry benchmarks. As a result, I'd pay more attention to metrics, like: Time on page. Social media content is different from email, which has different metrics from website content. Blog posts.

Analytics

Martech

SEPTEMBER 23, 2024

Three announcements in particular gave marketers a glimpse of what Salesforce sees as the future of marketing on its platform. Marketing Cloud Advanced Edition expands on the capabilities for SMBs that Salesforce included in Marketing Cloud Growth Edition. The AI agents can even build a customer journey in Salesforce Flow.

Transform

Martech

AUGUST 9, 2024

“Echo AI came onto our radar screen because we were looking for AI-driven consumer insight platforms that can help marketing, sales and customer service teams optimize and become more efficient. “We do that using a wide variety of mechanisms especially around our technology platform called Dugout.”

Customer Acquisition

Martech

FEBRUARY 18, 2025

Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources.

Marketing Automation Platform

Hubspot Marketing

MAY 8, 2025

You can directly communicate and engage with your followers and audience on the platform to nurture and build relationships with them. With social media ads, you can easily set a budget and add to or remove from that set amount within your social platform. The platform has around 453 million daily active users.

Advertisers

Hubspot Marketing

JULY 10, 2024

The platform will typically send you updates at a preset frequency or one that you define. I’ve found that ease of use should include the platform itself as well as the reporting function — the less of a learning curve, the more likely I am to use it consistently and effectively.

Price

Buffer Marketing

APRIL 16, 2025

So in the interest of working smarter, not harder — whether you run a Facebook Page or Facebook Group — let me walk you through how you might be able to set up a similar process.  The best time to post on Facebook — or any social media platform — always depends on your audience.  And, guess what?

User-Generated

Search Engine Land

SEPTEMBER 26, 2024

A key part of this transformation is Ads Data Hub (ADH), a platform built on Google Cloud. There is often a delay in getting campaign data into the platform, which could impact time-sensitive decisions. These insights can then be used to inform ad copy, optimize landing pages and improve ROI models.

CRM

Customers.ai

NOVEMBER 18, 2024

Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Whether it’s syncing with Shopify data, connecting to your email marketing platform, or integrating with social media channels, seamless integration saves time and reduces headaches. By implementing the Customers.ai

eCommerce

Backlinko

JULY 26, 2024

The platform offers suggestions for rewriting sentences in a way that’s more appealing to readers than Quillbot. So, whether you’re writing an email in Apple Mail or chatting on Slack, you can access Grammarly’s features on your preferred platforms to make sure your writing is clear and free of grammatical errors.

Price

Martech

NOVEMBER 6, 2024

HubSpot’s October 2024 updates cover everything from flexible email editing to new mobile app capabilities, as well as big upgrades for merchants. How it helps you This update consolidates your webinar registration process within HubSpot, allowing you to use HubSpot landing pages and forms to manage sign-ups for Microsoft Teams webinars.

CRM

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? This guide breaks down the top platforms that can help you connect with your audience and grow your online presence. One of Facebook’s standout features is its robust advertising capabilities. This makes it a vital tool for brand engagement and growth.

Gen Z

Hubspot Marketing

OCTOBER 28, 2024

You can have AI analyze your assets, like landing pages or emails, even before you launch a product or campaign. By using the insights from the heatmap, I successfully repositioned crucial elements higher up on the mobile layout, resulting in an instant spike of conversions from this platform,” he says. to compel a purchase.

Customer Acquisition

Martech

MAY 6, 2025

Traditional marketing automation platforms and CRMs weren’t designed with AI at their core, creating integration challenges and data silos that perpetuate misalignment. A new generation of AI-native applications is emerging to address these limitations: Contact and account intelligence platforms like Clay and Ocean.io

Transform

Lynton Web

AUGUST 29, 2024

The main components of this powerful toolkit include: Multi-language variations for pages and blogs: Create multiple versions of your web pages and blog posts in different languages, ensuring your message resonates with diverse audiences. Access the language variant option: Click on the File menu in the content editor.

User-Generated

SocialPilot

OCTOBER 15, 2024

Whether you are a social media manager managing a few social media accounts or you need it for your business to manage multiple platforms, you must pick a social media management tool that is flexible and valuable, and whether Buffer fulfills all that you need or not. Buffer Pricing Guide: A Business-Specific Breakdown 1.

Price

Jeff Bullas

JUNE 27, 2025

Why it matters New media (YouTube) and other social media platforms are disrupting old media but AI is the next revolution and replacing expensive production with instant creation. That has inspired other platforms such as Reelmind.ai Opportunities : Create and sell art on platforms like Etsy , Displate , or Redbubble.

Non-Profit

Vertical Response

AUGUST 19, 2024

Social media and video are among the most effective platforms for product placement due to their broad reach and engagement capabilities. By leveraging these platforms, brands can reach consumers in a more integrated and less intrusive manner. Are you interested in finding out more?

Advertisers

Martech

APRIL 10, 2025

Content marketers are spoiled from the number of content capabilities, integrations and analytics insights available. Since its creation, Tailwind has added many new features and capabilities. It is one of the most widely used website analytics platforms available. Email: Business email address Sign me up!

Content Marketing

Customers.ai

DECEMBER 30, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Demographic tools give you the insights to deliver exactly that, from dynamic email campaigns to customized landing pages. Segmentation Capabilities Effective marketing is all about targeting the right groups.

Price

Martech

FEBRUARY 7, 2025

This guide covers the best PPC platforms — Google, LinkedIn , Microsoft, and more — plus expert tactics to reach decision-makers and drive results. LinkedIn LinkedIn has the largest audience of B2B decision-makers, making it an essential platform for B2B advertising. Can you capture leads on Reddit?

Advertisers

Martech

JULY 17, 2025

This barrier is now removed, allowing users to use AI-generated pages in your marketing workflows. Now, you can create fully branded pages using your own templates in just a few clicks. They’re opportunities to get more value from the platform. How it helps you This isn’t just a polish, it’s a major upgrade.

CRM

Hubspot Marketing

APRIL 29, 2025

Parallelizing Variant Work Whos ready to redesign their landing page again? Historically, marketers tackled tasks like writing landing pages or emails in a linear process: one industry, one page, one campaign at a time. That said, I asked a few marketing experts about benefits beyond the basics.

Price

Search Engine Land

SEPTEMBER 16, 2024

Landing page experience: If your landing pages don’t match user intent or have high bounce rates, again your Quality Score will be impacted. The better the user experience from an ad click to a landing page, the more you will be rewarded with relevant clicks and lower CPCs.

User-Generated

Hubspot Marketing

JUNE 30, 2025

With various campaigns and initiatives on the horizon, we’re hiring a skilled marketing coordinator to design and oversee marketing campaigns across platforms to reach company goals and increase brand awareness. A working knowledge of HTML/CSS/JavaScript and experience with CMS platforms such as WordPress.

Management

Buffer Marketing

FEBRUARY 27, 2025

Depending on who you ask, it’s either the best place to build a newsletter business or a platform that only works for big-name writers. But is it the right platform for you ? As a newsletter writer myself, I know how tough it can be to settle on a platform. Substack has a reputation. It’s somewhere in between.

Promotion

Customers.ai

DECEMBER 11, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Hes spent five minutes scrolling through your pricing page so hes clearly considering a purchase. When someone lands on your site, you only have seconds to capture their attention. Lets dive in.

Shipping

Customers.ai

NOVEMBER 25, 2024

They’re no longer limited to basic metrics like page views or bounce rates. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Tools like…visitor tracking?

eCommerce

Hootsuite

FEBRUARY 10, 2025

It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. View content: Someone lands on a specific page on your website. It also allows you to create more targeted landing pages to increase conversions.

Social Media Marketing

Search Engine Land

JULY 24, 2024

Website issues : Problems with your landing pages, such as slow load times or poor mobile optimization, can negatively impact your campaign’s performance. Tech issues : Changes in tracking setups or platform updates due to new privacy regulations etc., can significantly impact performance if not monitored.

Communications

Sprout Social

JANUARY 27, 2025

About 65% have made purchases through these platforms. Social media is a go-to platform for retail customers. Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Lets start with the basics.

Retail